BetMGM Review 2023
5.0 rating
BetMGM Review 2023

Sports betting, online casino and more


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gb Tested & verified 03 December 2023

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BetMGM UK review – sportsbook, casino & offers Dec 2023

Our BetMGM review covers the ins and outs of one of digital gambling's most iconic names. From roulette to sports betting and poker, BetMGM has an array of games to offer new and existing customers.

BetMGM review: well-known US brand expands into the UK

BetMGM is aiming to diversify into the UK market, and our BetMGM review today goes into detail about how they've made slight adjustments to their service in a bid to break into this multi-billion dollar UK industry. Our review doesn't just cover the quality of the casino offers and the sports betting services they provide. We will also explore the welcome bonus codes, customer service, mobile app quality, and other promotional offers aimed at bringing in and retaining as many new customers as possible.

BetMGM sign up offers for UK

You only need to take a look at the promo code and welcome bonus page on the BetMGM website to see that they mean business. Even companies and gambling operators with a similar size and global stature don't offer the range available via the current BetMGM sign up offers. Bonus codes and welcome promotions are battlegrounds where multi-billion pound global operations will try and get the edge over their competitors; such is the importance of obtaining new customers.

BetMGM sports betting bonus

BetMGM sports betting bonus

BetMGM has had to think outside the box and piece together a series of bonuses that stand out to break into such a flourishing betting market like the UK. While their casino bonus is solid, one aspect that really stuck out as we conducted our BetMGM review was the sports betting bonus. Again, we recommend you check out the terms and conditions before utilizing this offer, but the main crux of the deal is that once you have deposited £10, you are then provided with £40 of free bets, all worth the individual value of £10:

  • Bet Builder
  • Football
  • Accumulator
  • Horse Racing

BetMGM casino bonus

As with any bonus, you need to ensure that you dissect the terms and conditions so you aren't sideswiped by any issues further down the line. The same applies to the current BetMGM casino bonus. That's not to say you'll be missold it, but sometimes welcome bonuses will have a select number of spins on one game only, or you'll only be rewarded with in-game tokens that you can't use elsewhere or withdraw as actual cash.

Our BetMGM review explored the current casino welcome bonus of 100 free spins and £200 cash for new customers. Although the free spins are for the Big Bass Splash slot game only, this is clearly indicated on the initial offer on the home page. Free spins are a common way to get people on board, but you'll rarely get 100, so although it is only specific to one game, this is a great bonus feature.

BetMGM casino bonus

The range and appeal of this sports betting bonus rivals any of the current bonuses on offer from the high street betting names. In addition to these two fantastic offers, you can view a vast choice of bonuses as a new customer, including a free £5 weekly sports bet.

BetMGM's betting markets

The BetMGM sportsbook is everything you'd come to expect from one of the most prominent names in American gambling. Exploring the available betting market is such an integral part of our BetMGM review, and it's an area where they aren't lacking. Having refined their services and chiseled out an extensive portion of the world's biggest gambling market, BetMGM has taken the blueprint and will be hoping that their sports betting can rival some of the most prominent names in the UK market, which includes:

  • Football
  • Rugby
  • Golf
  • Tennis
  • NBA
  • NFL
  • MMA/Boxing
  • Snooker
  • Athletics
  • Darts

BetMGM review

As you can see, the BetMGM sportsbook is extensive. Due to the size of their business, their business model is consistently looking for new markets and unique ways to draw in even more customers.

BetMGM sports betting review

Placing a bet on the mobile app or website is a straightforward process. BetMGM UK is a similar offer to their successful American model. Given their success across the pond, it's easy to see why they have kept this design mostly the same. Regardless of whether you're betting on football, placing an accumulator bet on multiple games, or browsing through the outright markets in tennis, golf, or rugby, sports betting at BetMGM UK is amongst the best on display anywhere in the market.

BetMGM knows the value of making a good first impression, and by keeping the same aesthetic of their US site but sprinkling on a more detailed selection of football bets and other markets that are aimed at a UK audience, they have found a fantastic balance that could prove to be an incredibly successful recipe over time.

BetMGM casino review

The MGM Grand is one of the most recognizable land-based casinos in the world. As one of the jewels of the world-famous Las Vegas strip, BetMGM could take its longstanding and revered partnership with the world's most prominent game companies and project it onto its online service. Whether you want to play poker, slots, roulette, or blackjack, all the virtual and live table offerings are top quality.

BetMGM review

Enjoy the full BetMGM experience

As we have already discussed, the BetMGM site experience takes many of the best components of the American site and shows UK bettors precisely what they have on display. The BetMGM sportsbook is extensive, and you can access it easily on the main site. The colour scheme and aesthetic are designed so that you don't get an abrasive clash of colours like you can with other big betting websites.

In addition to the easy-to-access sportsbook and casino games, the site experience brings together all the best bonus offers on one page. With slick mobile features that are also noticeable on the app, the site experience exemplifies the elite-level digital casino on display for bettors right throughout the UK.

Betting experience on BetMGM

Although our review should focus on the quality of the BetMGM sportsbook and casino, it's worth noting that BetMGM has got Chris Rock on board to promote their brand new UK service to prospective new clientele. BetMGM has shown they are willing to spend the necessary money and time to stand out by getting such a big name in American entertainment on board.

BetMGM review

In truth, the market for UK casino gaming and sports betting isn't exactly slim pickings. There are hundreds of options, with dozens of providers desperate to lay claim to their own slice of the market, so operators need to think of better, more inventive ways to shine the spotlight on themselves.

Despite being surrounded by such stiff competition, BetMGM casino and sportsbook has been able to offer something that can hold its weight against any of the established names, and those names in the sector that dominate the UK landscape will be keeping one eye on how BetMGM grow into the UK market.

BetMGM mobile app

As part of our BetMGM review, it would be unfair not to name at least one slight negative. Having sampled the site across desktops, laptops, and tablets, some of the poker games on Android tablets had a few issues loading properly, but all of the other devices we used had no problems. BetMGM casino is one of the most diverse ranges of casino games anywhere on the UK market, so don't get too caught up in the one or two minor negatives we found while trawling every inch of the site and what it had to offer.

Overall, the BetMGM app is exactly what you'd expect to see from one of the most notable names in the industry. There are no navigation issues, it is easy to browse sportsbooks and casino gaming simultaneously, and there are no issues with depositing or withdrawing money. A high-quality casino mobile app doesn't need extensive features; it's about doing the basics better than the competition, and you could argue that BetMGM does this.

BetMGM app

Payment methods

Customer choice and convenience make up the bedrock of any top casino operator. Our BetMGM review focussed extensively on the available payment methods, as this can often be the main factor that causes people to choose their service. You can use several payment methods on BetMGM, including:

  • Credit/Debit Card
  • Bank Transfer
  • PayPal
  • Neteller
  • Skrill
  • Prepaid Card

Although BetMGM doesn't offer any notably unique ways to deposit your cash, they offer enough of a diverse mixture to meet the sort of standards you'd expect from a casino and sportsbook looking to explode into the UK market.

BetMGM Customer service

Benefitting from a vast customer service desk, we made sure in our BetMGM review that we spoke to a number of customer service agents via an array of options. BetMGM's live chat option was extremely helpful and efficient. Likewise, when we talked to the customer service helpdesk on the phone and via e-mail, we received prompt, helpful responses from friendly staff. However, many people might say the actual test of a customer service team is when you need to speak to them urgently or when you want to make a complaint. Online reviews from existing users seem to indicate that complaints are also dealt with in an effective and timely manner.

BetMGM pros & cons

Our BetMGM review unearthed a lot more positives than negatives. The selection of casino games was exceptional in variety and depth, the customer service was on point, and we had minimal issues with the app. From a user perspective, there's nothing that puts BetMGM behind any of its competition.

The main con that BetMGM will need to consider is that they're looking to launch in one of the world's most saturated and competitive betting markets. The UK has some gambling names that have flourished within the country for over half a century, so the real test will be to see how many bettors BetMGM UK can appeal to.


Q. How big is BetMGM?

A. BetMGM's profit margins exceed $10 billion annually, and over 70,000 employees globally. As far as global casino and sports betting companies go, few can rival their size.

Q. Can I use the BetMGM signup code on my mobile?

A. Of course, betting via your mobile device is the number one way that bettors access their favourite casino games and sports betting markets. So, regardless of whether you're playing on your tablet, smartphone, or iPad, you can use the sports betting and casino bonus codes to register for BetMGM UK.

Q. How much is the UK gambling industry worth?

A. Analysts have stated that the UK gambling industry profits exceed £14 billion per year, which is expected to grow considerably throughout the next decade. It is this positive outlook that has resulted in colossal companies like BetMGM looking to move into the market.

Q. Is the BetMGM mobile app compatible across iOS and Android?

Of course, it doesn't matter if you play casino games or place sports bets via either operating system; you can download the app for all types of mobile devices.


There's a lot to like about BetMGM. Their customer service is excellent, the mobile app is smooth, and the range of sports betting options rivals any other operator we have reviewed over the last few years. The rise in internet betting means you can shop around as a new customer and sample all sorts of bonus offers without having to spend too much of your own money.

Ultimately, BetMGM wants you to use their site and remain there. Although the market is densely saturated and many providers offer a similar level of decent quality service, we would say BetMGM is worth checking out simply because of the name they have in the American market and the size of their business. They have also spent a lot of time and money to get into the UK market, so there will be elements of their service you will enjoy as a customer.

Avatar of Gavin Davison
Gavin Davison

Gavin is a full-time copywriter based in the UK and has developed in-depth knowledge of the igaming world by working in the betting industry for over five years. During this time, he has written thousands of articles covering various topics, including bookmaker reviews, ‘how to’ guides, bonus comparisons and much more.