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Ladbrokes is a reputable betting brand with a wealth of welcome offers available right now – find out all the details here.

Bonus & Offers details
Get £20 when you bet £5

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

Expires on: 31-12-2022
Last check: 2 days ago

Ladbrokes sign-up offer for

Ladbrokes Sign Up OfferGet the free bets
Promo Details () Up to £20 FREE Bets
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
Eligible Geos UK, IE
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If you’re searching for a site with terrific welcome offers, they don’t come much better than the Ladbrokes brand. This site has long been a powerful and trusted betting brand in the UK, and this reputation, as well as its prestige, remains to this day. Ladbrokes didn’t amass such popularity just by chance either, and the welcome offers are a major reason why its member base has grown so strong over the years.

How to claim the welcome bonuses 

ladbrokes hp

To take full advantage of the wealth of sign up bonuses that Ladbrokes has right now, you are going to need to establish a brand new betting account. This is very easy to do, however, and we’ve listed a step by step on how to do exactly that in the points below.

  1. Open up the Ladbrokes registration page by hitting the green join button on the homepage
  2. Enter the necessary details to open a new account – date of birth, gender, name, email, address, etc.
  3. Continue to agree to terms and conditions and open the account
  4. Make your first deposit and meet the pre-requirements of whichever welcome offer you are shooting for first

This entire process can be completed within 5 minutes, and the details that you are required to provide are purely to verify that you are eligible to open an account with Ladbrokes. Now, let’s get into the real excitement of this post – what you stand to get in exchange for signing up with the Ladbrokes brand.

Details of the Sports betting welcome offer/sign-up

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Sports betting is one of the most popular products that Ladbrokes offers in 2020, and there is a pretty solid welcome offer available for all new customers. If you sign up with Ladbrokes today and proceed to bet just £5 in the sportsbook, you will be rewarded with £20 worth of free sports bets. These can be used anywhere within the sportsbook, meaning that you really aren’t restricted in terms of what you can bet on with your bonus.

You just need to ensure that your qualifying bet, which in this case is the £5 pre-requirement, is placed on a market with minimum odds of 1.5. Immediately after placing this bet, you should receive the £20 in free sports bets, and these must be used within 7 days before they will expire. On that note, you must actually make your first bet within 7 days of opening your account as well, otherwise, you will no longer be eligible to get the welcome bonus.

Finally, just make sure that you make this first deposit with a debit card to ensure that the bonus is automatically credited to your account.

Details of the Ladbrokes Casino welcome bonus

ladbrokes casino welcome bonus

Aside from the Ladbrokes sports welcome offer, there is also a casino sign up bonus that new players can take advantage of. You must deposit £10 with a debit card in order to qualify for this offer, and after making this £10 deposit and wagering it, you will then have an extra £40 in casino cash to play with. Much like the sportsbook welcome offer, you need to claim the casino welcome bonus within 7-days of registering for your new Ladbrokes account.

Unlike the sportsbook welcome offer, however, this bonus does come along with wagering restrictions. Ladbrokes states that all bonus winnings coming from this bonus are subject to 40x wagering conditions, and the bonus is valid for 30-days from the date of issue. Use promo code required to claim this offer, and you can get your hands on the bonus through the desktop site or mobile platforms.

We would encourage you to try and experiment with the full range of Ladbrokes casino games through this bonus, as this will allow you to really get a feel for what’s available, and you might even stumble across some of your favourite games too!

Details of the Ladbrokes Bingo offers

ladbrokes bingo welcome bonus

If you enjoy a good deal of online bingo play, Ladbrokes has a beauty in store for you. New players must simply deposit £5 and spend this on any of the Ladbrokes bingo games to enjoy £25 in free bingo tickets. You can only claim this offer after establishing a new online bingo chat name, however, so just keep this in mind before actually making your deposit.

The bingo funds can be used to enter a whole range of bingo games that Ladbrokes supports, and winnings are subject to just a 2x wagering requirement. After receiving the bingo welcome bonus you must use it within 14 days before expiration.

Details of the Ladbrokes poker package

The final product category that Ladbrokes has a welcome bonus for is poker, and you can get £30 in free poker tickets through this exciting bonus. All you must do to claim this reward is deposit £20 into your Ladbrokes poker account, and the £30 bonus should be instantly credited to your balance. Note that this £20 deposit needs to be made in one go, meaning that you cannot choose to deposit two lots of £10 – it has to be made in one complete transaction.

To make things much more appealing too, Ladbrokes does not have any wagering restrictions for this bonus, so anything that you do win can be instantly cashed in for profit. Once you receive your poker bonus, you must actually use it within 14 days, or the funds will simply expire from your account.

Just like the casino offer, we’d recommend trying to use the poker welcome bonus to enter a variety of tournaments and competitions.

First Visit on the site – My impressions

Sportsbook – best markets

The Ladbrokes brand has found fame thanks to its stylish and competitive sportsbook, as you can easily see through all details contained here. But with that said, we’d like to also point you in the right direction for what you should be looking to bet on with this site. And when you look through the markets that are available, as well as the quality of the odds, there are two sports that rise to the top:

  • Football
  • Horse racing

These two sports are consistently more competitive for the available odds and the general range of markets that are on offer. In fact, Ladbrokes even serves up a ‘best odds guarantee’ for certain horse races, which is fantastic to see. While this same guarantee isn’t provided for football betting, there’s a secret weapon you can use to get even more value. This secret weapon is the odds boost that you can give to your football bets, and this boost can be applied to single bets or accumulators, which is pretty cool.

This feature is referred to as the ‘daily odds boost’, and it’s completely free to use, so you may as well make use of it to increase your potential return on football bets.

Casino – top games

Keeping in tune with the theme of pointing you in the right direction, we’d like to also highlight some of the very best games that Ladbrokes currently has. And on that note, things don’t get much better than the jackpot games. Not only are they fun to play, but they also have the potential of thousands if not millions in cash prizes, which would be a welcome prize for anyone! Most casino sites have a jackpots selection these days, but when you dive into this at Ladbrokes, things just seem to be that little bit more competitive.

This is because Ladbrokes has an excellent variety. Here you can find themed jackpots like Superman and Man of Steel, you can find sports jackpots based on legends like Frankie Dettori and Ronnie O’Sullivan, and there’s so much more too. Since these games operate as progressives, the cash reward will just keep climbing until someone wins it too, which is the cherry on top!

Bingo – main bingo options

All of the bingo options at Ladbrokes are quite appealing, with cheap tickets, decent cash prizes, and quality visuals. But there are two rooms right now that really turn up the excitement levels, and these are ‘Friends Bingo’ and ‘Fluffy Bingo’ – a 36 ball game. Of course, the Friends Bingo room is perfect for those that are fans of the show, as the characters make an appearance at regular intervals, and there are often large cash prizes for this particular room. On top of this one, Fluffy Bingo gives a pretty unique twist on how to play online bingo, as you don’t see many sites with a 36 ball style these days. This one is fast paced, it has tickets for just a few pence, and it even has a jackpot prize too!

Best reasons to sign-up with Ladbrokes

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You have probably stumbled across the Ladbrokes brand before if you have made any kind of wagers in the UK. This is one of the largest betting brands available, with shops on almost every high street and one of the best online sites in the game. However, it is always beneficial to know what makes a site so special in the first place, which is exactly what we will be discussing in the categories below.

Trusted betting brand

Of course, Ladbrokes holds a licence as issued by the UK Gambling Commission, which shows that it is regulated to provide online betting services. This is always a critical element before choosing a site, and since Ladbrokes has been in the game for so long, this is now one of the most trusted betting brands in the nation.

Has its very own exchange

You've probably heard of the Betfair Exchange before, yet some players are still unaware that Ladbrokes has actually developed its very own exchange. This is where you can bet for and against a market, and you are actually betting against other players rather than using odds that are fixed by the bookmaker.

Regular enhanced sports odds

Ladbrokes usually give decent offers for football and horse racing, but the odds for some of the other sports can be relatively average. With that being said, Ladbrokes is a big fan of releasing events equipped with enhanced odds, meaning that when you win, you will get a larger return.

Fully compatible on mobile

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Ladbrokes has a decent mobile site that members can use, yet it also has an extremely advanced mobile app that players can download too. The app is currently available on iOS and Android, yet you must download several different apps if you want to enjoy the full scope of products.

Almost 10 different product categories supported

On the subject of supported products, Ladbrokes has close to 10 different categories at the time of writing. This puts Ladbrokes right up there with some of the more diverse sites in the UK, as it has everything from sports betting to slots gaming.

Great customer service

Having a good customer service set up just leaves a good taste in the mouth, and Ladbrokes has raised the bar in this department. The customer service representatives are available to deal with enquiries 24-hours a day, and they can be reached through live chat, email, and phone.

Live streaming for sports

It’s nice being able to bet on your favourite sporting events with an online betting brand, but it's another thing to be able to actually watch the event through your account. This is precisely what you can enjoy with Ladbrokes, and it typically offers live streaming for sports like horse racing, tennis, basketball, cricket, and many others.

Sportsbook customization

Ladbrokes is one of a growing number of betting sites where members can now customize their experience. One of the ways in which you can do this is to shortlist your favourite sports to bet on. This is done by simply selecting the star next to the respective sport in the main menu. By selecting the star, when you log in, all available events relating to that sport will be displayed first. Essentially, this is kind of a filtering process that enables you to navigate your way around the sportsbook in a quicker fashion.

In addition to this, you can also set some predetermined wager values. This means that once you have added a market to your bet slip, you can then get the wager placed without having to enter the value manually.

TV & Specials

If you ever find that you are getting a bit bored of sports betting, you may want to investigate the TV and specials section. As the name indicates, these are betting markets that do not relate to sports whatsoever. Instead, they relate to popular TV series, where you can bet on who you think will win a competition. But other examples also include outcomes of TV awards, movie awards, music awards, and even politics on some occasions!

Relatively easy to use 

Finally, we would like to point out that Ladbrokes is actually a fairly easy site to use. It is not difficult to find your desired sports markets or casino games, and there aren't any features of the site that will make players feel overwhelmed.

Best promotions for existing players

Now that we've covered the ins and outs of the Ladbrokes sign up offer, you may be wondering where this leaves existing customers. So for that reason, we figured it's beneficial to mention some of the top promotions once you are no longer classified as a brand new member. All of the promotions we are about to talk about can be redeemed by anyone on the Ladbrokes site. And all of them do provide real value, as you will see by reading through the information below.


As the name suggests here, this is a completely free-to-play promotion. Basically, Ladbrokes will handpick three football games that you need to predict scores for. You can enter your predictions for free, and there are real cash prizes to be won. Of course, predicting the correct final score for three games isn't very easy to do. But if by some chance you do manage to predict all three games correctly, Ladbrokes is giving customers the chance to win £100 in cash. We’d say that this isn't bad at all considering you don't need to risk any money to play, which is clearly a different structure from the Ladbrokes sign up offer.

Things get even better when you look into the terms and conditions. As mentioned previously, predicting three scores correctly is very difficult. But if you managed to predict two out of the three games correctly, Ladbrokes will give you a £5 free bet for the football the following week. And if you were to predict one game correctly, you still stand to receive a £1 free bet as well.

This promotion is held each and every week. So if you like betting on football, you will definitely want to tune in for this one.


You can think of the 5-a-side promotion in a similar fashion to the way in which fantasy football works. If you’ve already played fantasy football before, you will have a pretty good idea of what we are talking about. But if not, let us quickly give you the scoop. When you play the 5-a-side promotion at Ladbrokes, you will need to pick five players for your team each week. Depending on how your selected players perform in their respective positions, you will start to accumulate points. There is a running leaderboard on the Ladbrokes site for this promotion, which keeps things interesting throughout the entire season.

You can always chop and change players as the season moves forward. But that's a choice that we will leave completely up to you. There are many different indicators as to how points can be accumulated in the various positions too. These are all detailed in the terms and conditions, and you can read through those at your leisure.

Again, this is a free-to-play promotion that Ladbrokes offers for all members. And as you can probably guess, there are real cash prizes to be won.

Power odds on any sport

Ladbrokes is a bookmaker that has very competitive odds on average. However, many members like to take advantage of the power odds from time to time. Basically, this is a promotion on the site where you can pump the odds of the market you'd like to bet on. The cool thing about Ladbrokes compared to other bookmakers is that you can choose the market. Other bookmakers actually handpick their own boosted odds markets, which means that you have less flexibility with your betting decisions.

In terms of how much the odds are actually boosted, this does seem to vary somewhat. But from what we’ve seen, the odds can sometimes be given a minimum boost of 10%. This may not seem like a huge boost, but if you are betting a decent sum of money, this can impact the potential returns quite dramatically.

Extra places on UK & Irish horses

As we have stressed a few times throughout this Ladbrokes sign up offer review, this bookmaker is fantastic when it comes to horse racing betting. This is true for many reasons. But since we are talking about the existing player promotions here, this is the area that we'd like to quickly focus on. If you’ve ever made a ‘to place’ horse racing bet before, you’ll know how this generally works. But if not – this is where your chosen horse must finish the race inside the top 3 if your bet is to win.

Depending on how many horses are running in the race, it can be difficult to pick the horse with decent odds that will finish inside the top three. Therefore, Ladbrokes likes to give a wider chance that your chosen horse will place. They do this by creating what's known as an extra place market. This essentially means that if your horse then finishes inside the top 4, instead of the top 3, your bet will still result in a win.


What is the promo code for Ladbrokes?

When you sign up as a new customer on Ladbrokes, you can get £20 in free bets. To claim this offer, you can use any Ladbrokes Promo Code you have.

Do Ladbrokes give free bets?

Bet £5 and get £20 in free bets is one of the more popular offers from Ladbrokes. The first minimum £5 bet has to be placed within 14 days of the account being opened and the odds need to be 1/2 or higher. Each free bet is valid for seven days. Bets that are cashed out do not count. T&cs apply

What licence does Ladbrokes operate under?

Ladbrokes operates under a licence that has been issued by the UK Gambling Commission. The licence number can actually be seen at the bottom of the Ladbrokes homepage, and if you want to, you can double-check this licence on the UKGC website.

How can I initiate a live stream?

To see what events you can live stream, it is much quicker and easier to look at the in-play markets. Whenever there is an event that can actually be live-streamed, you will see a play button right next to the event. Simply click this button and the live stream will begin.

How do you get free money on Ladbrokes?

Just like any sportsbook, even with Ladbrokes, you cannot get free money. However, they do have a sign up offer for new users where you can get £20 in free bets.

What’s the minimum bet requirement for the pre-match markets?

Whenever you want to place a wager on the pre-match markets with Ladbrokes, you will need to go ahead and invest at least £1 for the bet to be accepted.

How regularly can I claim to reload offers for sports?

The short answer is that you can claim reload offers as regularly as you like. This is dependent on how regularly Ladbrokes actually creates new reload offers, however, and on a positive note, Ladbrokes tends to have several promotions running within its sportsbook each week.

Am I eligible to play at the Ladbrokes site?

The only eligibility requirements that you must meet are that you are over 18 years of age and a resident of the United Kingdom. If you meet these conditions you are able to create a brand new account with Ladbrokes.

Will I need to verify my Ladbrokes account?

Once you have gone through the registration process, Ladbrokes will typically take around a minute or so to try and verify your details electronically. Most people do not have a problem with this being accepted, but if further details are required, you may need to email through a picture of your driving licence or a utility bill.

How do I get my 50 free bets on Ladbrokes?

Currently, you can get free bets worth £20 when you sign up with Ladbrokes. This is the signup offer they have for new players.

Top events to wager on with the Ladbrokes sign up offer

With £20 in free bets available with the Ladbrokes welcome bonus, this gives you a pretty good platform in which to start off by placing several wagers. With that said, if you find that you are somewhat at a loose end concerning what to bet on, we'd like to give you some pointers:

Premier League

The Premier League does not really need any introduction these days. But we will say that you have the option to bet on numerous games every week for this league. The great thing about this league being so popular is that Ladbrokes offers hundreds of markets for regular-season games too. This involves 1×2 markets, handicaps, spreads, both teams to score, and so many others. Just keep in mind that the tokens obtained with the Ladbrokes sign up offer must be used for the pre-match markets.

So if you are looking to make any live bets, you will need to dip into your real money balance to do so.

Major horse races

Of course, we couldn't talk about the main sports at Ladbrokes without mentioning horse racing. These guys are one of the best bookmakers in the business for betting on the sport. There are many reasons as to why this is the case, covering everything from great odds to HD streaming. But in terms of using your Ladbrokes free bets after registering, there are some huge events you should look out for.

Events such as the Cheltenham Festival and the Grand National are good starting points. But you can also turn your attention to events occurring overseas if you want.

Champions League

While the Premier League is one of the most prestigious domestic leagues in the world, the Champions League is the biggest international club tournament. Of course, this is where the Gladiators of European club football come together. Ladbrokes covers every single game from the group stage all the way to the Champions League final. And since the tournament runs over the course of several months, there is a good chance that when you sign up – the Champions League betting markets will be open

You can even take a swing on futures events with the Ladbrokes sign up offer if you like, specifically for this competition.

Grand Slam tennis

The final category relating to prestigious sporting events involves Grand Slam tennis. There are four Grand Slams that take place each and every year. And when these events begin, there are hundreds of tennis matches for you to bet on. Ladbrokes generally offers between 50 and 100 markets for individual Grand Slam matches too. So we’d say it's clear that you have plenty of flexibility when wagering on Grand Slam tennis.

Conclusion: Ladbrokes has a pretty standard welcome offer 

As you have become aware of throughout this review, Ladbrokes is a site that does not shy away from giving out generous welcome offers for new customers. With four new player bonuses that you can already claim on the table, Ladbrokes is clearly one of the more rewarding betting brands in the UK. Whenever you have breezed through the Ladbrokes welcome offers, you will also notice that there are plenty of promotions for existing customers to claim.

Given that this is all combined with an overall product category that is highly impressive, we have to say that we are more than satisfied with what Ladbrokes provides for its customers. It has an excellent sportsbook offering, a densely populated casino library, a huge range of bingo games, and a fantastic setup for online poker players. To conclude, Ladbrokes is undoubtedly one of the best betting brands you can choose in 2020.

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