New Betting Sites in the UK for 2024: Rated by the players

Currently, some of the best new UK betting sites are Betano, Planet Sport, and AK Bets. Among them, Betano stands out for its competitive odds, enticing bonuses and impressive features. Our comprehensive comparison will reveal some of the best new UK betting sites that offer huge sign-up bonuses and generous rewards, making them worth a try.

New UK Betting Site	Bonus offer	Best feature review	Sign-Up Link
Betano UK	Bet £10, Get £30 in Free Bets	Bet builder tool for multi-part wagers  Frequent promos and odds boosts	Claim offer
Planet Sport	Bet £20+, Get 10 Free Spins	20+ sports available. Live in-play betting odds	Claim offer
AK Bets	Wager £50+ in a day for 10+ free spins	In-Play Betting. Telephone Betting Service	Claim offer
Star Sports	Up to 50% back as a Free Bet + 25 FS	Guaranteed Best Odds Competitive odds Wide range of sports and markets	Claim offer
SBK	Bet £10, Get £30 in Free Bets	Slick app design Sportsbook specialists	Claim offer
MrQ	75 Free Spins with First £10 Deposit	Exclusive Code ‘FW75’ Generous welcome bonus  1000+ slots	Claim offer
Rhino bet	Bet £25, Get £10 Free Bet	Great live tracker	Claim offer
Copybet	Bet £10, Get £50 in Free Bets	Enhanced odds Numerous rewards	Claim offer
Grosvenor	Double your odds with a £10 bet	Boosted odds Generous rewards	Claim offer
Midnite	Bet £10, Get £20 In Free Bets + 50 Free Spins	Excellent eSports coverage	Claim offer
BetMGM UK	Bet £10 & Get £60 In Free Bets	Megaways slots from the best game providers	Claim offer
Daznbet	Bet £10, Get £20 Free Bets	Daily Rewards  Best Odds Guaranteed UK and IRE Horse Racing	Claim offer
Lottoland	Stake £10 & Get a £10 Free Bet	In-play betting Bet Builder tool	Claim offer

Full terms and conditions apply to each of the aforementioned betting bonuses and offers. These terms and conditions are subject to change and may vary between offers. Please ensure you review the specific terms for each offer before participating. All offers are intended for players aged 18 and over. Participation in any promotion is subject to the site’s general terms and conditions, including but not limited to wagering requirements, eligibility criteria, and bonus expiration dates. Some offers may be restricted to specific geographic regions and may require opt-in or a qualifying deposit or bet. Bonuses are non-transferable and may be subject to additional limitations and conditions. Misuse or breach of these terms may result in the forfeiture of the bonus and any associated winnings. For responsible gambling, please visit BeGambleAware.org. Always gamble responsibly.

1. Betano (9/10)
2. Planet Sport (9/10)
3. AK Bets (9/10)
4. Star Sports (8/10)
5. SBK (7/10)
6. Mr Q (8/10)
7. Rhino (8/10)
8. Copybet (7/10)
9. Grosvenor (8/10)
10. Midnite (6/10)
11. Betmgm uk (6/10)
12. Daznbet (6/10)
13. Lottoland (5/10).

Betano, Planet Sport, and AK bets rank top on our list of new betting sites uk due to their unique features, regular bonus offers, and popularity among bettors. Star Sports, Grosvenor, Mr Q, and Rhino also rank highly for their competitiveness and frequent promotional offers. While Copy Bet, SBK, and Lottoland may not be as well-known, their attractive bonuses keep players engaged. Lastly, Midnight, Betmgm uk, Daznbet, and Lottoland receive average ratings for their decent customer service.

Betano is an internationally known betting brand that was introduced in the UK in the summer of 2024. New bettors can enjoy up to £10 in free bets by depositing and wagering £10 or more on sports with the Betano sign up offer. Players can also enjoy their cutting-edge ‘Watch and Bet’ feature for an enhanced live betting experience.  Also impressive is their mobile app, which has a user-friendly interface and is compatible with iOS and Android devices. Betano offers a wide range of sports available to bet on, including football, basketball, tennis, horse racing, handball, MMA, volleyball, cricket, golf, and boxing.  As an international brand, Betano provides multilingual support, including English, Spanish, Argentinian, Brazilian, etc. The platform supports reliable payment methods, including Debit Card, Credit Card, Apple Pay, and Bank transfers, ensuring a smooth betting experience.

• Unique ‘Watch and Bet’ feature
• Apps for iOS and Android
• Slots from Playson, Pragmatic and more

Planet Sport is currently one of the hottest new betting sites uk due to its exciting offers. As a new customer, you stand a chance of scoring 10 free spins on Gold Horsey Winner by placing a bet of £20 or more with the Planet sport bet sign up offer. Additionally, there’s a 50% bonus on Accas for 5+ selections with a minimum odds of 1/5 or greater. Their loyalty club rewards you with a £10 free bet when you place a10 x £10 cash bets at sports events (Monday-Sunday).  The Planet Sport app, available on both the App Store and Play Store, allows easy access from anywhere in the UK. The site provides extensive coverage of numerous sports, with horse racing and football being the most popular. However, it also offers competitive odds across various sports, including tennis, cricket, snooker, cycling, golf, and darts, with about 22 different sports listed on their website.  Furthermore, Planet Sport supports multiple languages, including Spanish, English, and German. Payment methods on the platform include Mastercard, Visa, Maestro, Bank Transfer, and Cheque. Bettors appreciate Planet Sport for its 24/7 customer service, huge selection of games, and frequent reward offers.

• 20+ sports available
• Easy-to-use interface and mobile app
• Live in-play betting odds.

While AK bets primarily focuses on football and horse racing, it also offers excellent odds on the IPL and the PGA tour. Although there’s no welcome offer for sports betting, new players can enjoy a special casino reward: wager £50 or more in a single day to receive at least 10 free spins. Additionally, their bet builder feature lets you create customised bets by combining various markets and odds into one. AK bets offers a dedicated mobile app for iOS and Android users, featuring a comprehensive selection of sports, including football, basketball, horse racing, boxing, motorsports, volleyball, tennis, Formula 1, and more. The platform supports live games, in-play, and virtual betting, making it one of the best new UK betting sites in the market. A standout feature is the creatively designed ‘AK Main Events Tab,’ which combines all the biggest events available for punters to easily choose from. AK Bets accepts Visa, Master Card, Visa, Cheque, Maestro and Bank Transfer as payment methods. 

• Excellent app and website design
• Build-A-Bet Feature
• Excellent “Trader Chat” service

Click to see the AK Bets promo code.

Star Sports Bet stands out as a leading new sports betting site, offering a range of exclusive boutique services to its growing clientele. These include credit betting with top-notch fixed-odds telephone service, debit betting, and hedging options. New customers are welcomed with a generous offer of 50% stake back as a free bet up to £25, plus 25 free spins. The site features a diverse array of betting markets for popular sports like football, horse racing, basketball, Formula One, tennis, and volleyball. Unlike its competitors, Star Sports doesn’t provide live streaming but excels with its high-class VIP telephone service, distinguishing itself from other new uk betting sites. Additionally, Star Sports offers high-stakes and luxury betting options for VIP punters, setting it apart as one of the new best betting sites. Their intuitive mobile app is available for both Android and iOS devices, and their website is accessible to players worldwide. 

• Fixed-odds telephone betting service
• Best odds on UK and Irish racing
• Wide selection of sports to bet on

Click to get the free Star Sports promo code.

SBK is one of the exciting new betting sites 2024, offering a seamless experience, generous odds, excellent promotions, unique markets, and a reliable customer care team. Upon signing up, you can enjoy £30 in free bets when you place a bet worth at least £10, and with the SBK promo code, get added rewards. The website features a wide range of popular sports and events to bet on, including football, horse racing, MMA, golf, greyhounds, tennis, eSports, basketball, boxing, and more. SBK operates through its user-friendly website and a dedicated mobile app, available for download on the App Store and Play Store. The platform supports Visa, MasterCard, and PayPal for convenient transactions. One standout feature is the brand’s advanced payout system, which ensures faster returns on full-cover bets compared to other platforms. Overall, SBK offers a smooth, reliable, and engaging betting experience.

• User-friendly SBK mobile app
• Rewards scheme for existing customers
• An impressive list of sports and markets.

Launched in 2018, Mr Q Casino has swiftly become a favourite among new online betting sites in the UK. The platform is home to a wide range of bingo games and online slots, with a generous welcome bonus of 20 free spins on your first deposit of £10 or more. However, with our exclusive MrQ promo code, you can get more than double that, 75 free spins – simply click the link to reveal the code. The brand also runs a referral program that gives you 10 spins on Fishin’ Frenzy The Big Catch, valued at 10p each, for every friend you refer. If referrals aren’t your thing, you can still enjoy 10 free spins on Squealin’ Riches, worth 20p per spin, just by verifying your mobile number. Mr Q Casino offers an extensive selection of virtual games, video slots, and live casino experiences. Other exciting games include blackjack, roulette, Slingo, jackpots, and Megaways slots. The site supports a variety of payment methods, including Visa, MasterCard, PayPal, Pay by Mobile, and bank transfers, ensuring smooth and secure transactions. Designed for simplicity and fun, Mr Q provides a vibrant, friendly environment where you can enjoy bingo and slots and even make new friends online. The Mr Q mobile app is available on both the App Store and Play Store.

• Live chat available
• 900+ fully mobile-optimized slots and casino games. 
• Zero wagering and real cash prizes.

Rhino is quickly becoming one of the best new uk betting sites, offering an exceptional gaming experience with a diverse range of betting options. Rhino Bet is currently running a welcome bonus that rewards new customers with £10 in free bets when they place a minimum bet of £25 on any selection with odds of 2.0 or more. However, you need to insert the Rhino bet promo code in the required field to claim this offer.  The bookmaker boasts an impressive variety of betting options across various sports like baseball, basketball, American football, boxing, cricket, darts, tennis, Formula 1, football, golf, and some non-sports-related TV shows for betting.  Although Rhino Bet UK doesn’t currently offer live streaming, it compensates with a live tracker feature, allowing you to follow the action and place in-play bets until the event concludes. The betting platform recently launched its mobile app, which is available to both Apple and Android users.  Rhino accepts various payment methods, including Visa, Visa Electron, Mastercard, and Maestro, cheques and bank transfers. Overall, Rhino is one of the best new UK betting sites that allows simplicity in play, putting all players’ focus onto its wide markets and in-play options, including the more niche sports and leagues.

• Easy to use
• Competitive odds
• Varied markets

CopyBet is one of the best new bookmakers online 2024, known for generously rewarding its customers. Among the new best betting sites, this platform offers one of the most attractive welcome bonuses for new customers. By placing a bet of £10 or more, you can get up to £50 in free bets. You can also participate in their 7-day сhallenge; by placing £50 or more during the period, you’re guaranteed to receive a £5 free bet.  There’s also the ‘Profit Boost’ promo that increases the payout on all your successful bets by up to 7%. This deal is granted for signing in daily to the CopyBet website or app. For every day you log in, you get one Profit Boost. You can also grab the Accumulator (CopyBet ACCA) bonus offer that rewards you with a significant bonus for placing multiple wagers. If you’re talented in sports predictions, CopyBet also has a reward for you. You can participate in their ‘Prediction challenge’ where you can win a football shirt or a free bet worth £50 by guessing the correct scores. CopyBet provides excellent odds and a wide range of sports, including horse racing, football, basketball, tennis, volleyball, ice hockey, golf, rugby, and more. Their website features a dedicated section for betting tips to help you get started. You can fund your account using instant bank payments secured by Truelayer, Skrill, Card, and Neteller. With its comprehensive features and generous rewards detailed in our Copybet review, this bookie is quickly becoming a favourite among new online betting sites. 

• Copy the bets of successful tipsters: Become a tipster and earn money.
• Enhanced odds and lots of free bet offers.
• No deposit-free bet 5 GBP

Click the link to reveal the Copybet promo code.

Grosvenor is one of the best new betting sites 2024 for its generous bonus offers, boosted odds, and overall gaming experience. Once you register and make a minimum deposit of £10, you get the chance to double your odds. Existing customers can enjoy exclusive promo deals on selected qualifying slots and live casino games. The brand also offers a daily bonus of 5 free spins on selected slot games for members who stake £10 or more on any slot. Grosvenor offers a wide selection of games, including live casinos, poker, jackpots, table games, and sporting events such as horse racing, football, golf, tennis, boxing, and basketball. The platform also features a handy app available on the App Store and Play Store. Grosvenor accepts MasterCard, Visa, PayPal, PaySafeCard, and Apple Pay for payments, ensuring secure and flexible transactions.

• Exclusive live casino games
• Excellent sportsbook
• Lots of promos and VIP options.

Everything you need to know about Grosvenor, found in our comprehensive sign up offer review.

Hollywoodbets

The Hollywoodbets platform has many advantages, including a wide range of betting options, a mobile sports betting platform, an easy-to-access site, and competitive odds on the markets they provide. To get Hollywoodbets promo code offers, you must deposit and wager at least £20 on any Sportsbook event. You must place your bet at odds of 1.8, and do it within two weeks of registering. Their site design is exciting and unique but not very user-friendly. You can contact their support team only via e-mail and live chat, but the incredible thing is that they have a Loyalty club with many benefits if you reach higher loyalty levels. In addition to their welcome offer, they also provide several other sports offers, including a boost and cash-out exclusive promotions.

Here are key factors to consider when choosing the best new bookmakers online 2024:

1. License and regulation

It’s crucial to choose a bookmaker that is regulated and licensed by a reputable authority. This ensures that the bookmaker operates within legal boundaries and can be held accountable for fair practices.

2. Betting options

When selecting the new best betting sites, the range and diversity of betting options are essential factors to consider. While some specialise in specific sports, others cover a wide range of sporting events. Consider your preferences and choose a bookmaker that offers the sports and markets you’re interested in.

3. Live streaming and In-play betting

Live streaming and in-play betting are important factors as they enhance your overall experience. Live streaming offers real-time viewing of events, while in-play betting allows for dynamic, informed decisions as the action unfolds, adding excitement and depth to betting.

4. User-friendly interface

A user-friendly interface is essential for seamless navigation and easy placing of bets. Select a bookmaker that offers an attractive and intuitive platform. This will make it easy for you to find your best sports and markets.

Below is a guideline on how to create an account on one of the new sports betting sites.

1. ✔️ Visit the bookmaker of your choice. Then tap “Sign up” to register as a new member.
2. ✔️ Fill out the registration form by entering your full name, address, phone number, and email address; ensure these details are accurate. Note that this step may vary depending on the betting sites. Also, enter a referral code, if applicable, to claim your sign-up bonus.
3. ✔️ Signing up doesn’t guarantee your membership. You may need to validate your account by clicking a link sent to your registered email or entering a code sent to your phone number. Follow the instructions provided to complete your registration.
4. ✔️ Once your registration has been confirmed, head straight to the ‘deposit section’ and fund your account. Check for available welcome bonuses, and ensure you make a deposit that qualifies you to claim the reward.
5. ✔️ Now, you can start betting on your favourite games. If you’re still having issues registering on a particular betting platform, contact customer support for guidance.

Knowing the different types of bets available is key to understanding sports betting. Here are some of the popular options on betting sites:

Single bet

This is a one-off bet on the outcome of an event. It could be a win-only bet on a football team to win a match or the first horse past the post in racing.

Win

The punter backs their selection specifically to win the match, race, or competition. 

Place bet

You can stake money on a selection to finish in the top places or first in a race or competition. It could be the first three in a horse race or for a football team to reach the final in a competition. 

Each way bet

Here, two bets are placed, which can simply be put as ‘two stake units’. One stake unit is placed on the selection to win outright, while the other is on a place finish. The stake is doubled and split across the ‘place’ and ‘win’ wagers in an each-way bet.  

Multiple bets

These are wagers placed on two or more outcomes. A double bet could feature two selections to win separate races, whereas a treble could include three win singles grouped together in one bet. This can be hard to predict – with four, five, six, or an even higher number of the outcomes being bet upon. Returns can be very high in multiple bets as winnings from the sequence of wagers are staked on the following bets along the chain. However, if any of the selections are wrong, the entire bet is unsuccessful.

Forecast betting 

This allows you to predict the finishing order of the top two or three finishers in a sporting event.

Tricast bet

This is similar to forecast betting but involves three selections and provides predictions on their exact finishing order; first, second, and third. There’s a one-unit stake and this type of bet is only available when there’s a specific number of participants in an event.

The best new sports betting sites provide a wide range of football offerings, plenty of bet boosts across most sports, best odds guaranteed, excellent customer support, and other standout features. The following are our top picks for the best football betting sites.

Betano 

As one of the proud sponsors of Euros 2024, Betano has shown commitment to football betting over the years. On the site, you can find a wide range of football competitions, including the Premier League and Champions League, with competitive odds to bet on. In addition, there’s a live section on the platform that allows players to stream and stay up-to-date with the latest odds.

Star Sports  

Star Sports offers incredible odds on a number of footballing events, including the Premier League, Championship, League 1, League 2, Bundesliga 1, MLS, and Scotland Premiership. In addition, they provide a list of specials for select UK fixtures. Most are doubles and trebles that potentially hold decent values. The betting platform also offers in-play and live betting on a number of sporting events.

Grosvenor

The football betting options at Grosvenor are outstanding, and there are about 600+ pre-match bet options, which include a Bet Builder. The football betting platform covers everything from Player Shots to Double Chance, Player Goals, Assists, Corners, Cards and more. Plenty of enhanced odds are available, and new customers stand to get double odds on their first bet. The brand also has a user-friendly app for iOS and Android with excellent user interface.