New betting sites in the UK in 2026: Rated by the players

Our analysis of UK-licensed football betting sites has revealed differences in odds competitiveness, platform performance, and user value. This data-driven review identifies the platforms offering genuine value to British football punters in 2026. Below you’ll find our top 10 best football betting sites, including industry leaders like bet365, Coral, and Ladbrokes, with detailed football-specific analysis of their pros and cons.

Our comparison below reveals the full list of top new online betting sites launched recently in the UK market. These new bookmakers offer good sign-up bonuses, free bets, and generous rewards for both new and existing customers, making them well worth trying alongside established names like bet365, Ladbrokes, and William Hill.

Full terms and conditions apply to each of the aforementioned betting bonuses and offers. These terms and conditions are subject to change and may vary between offers. Ensure you review the specific terms for each offer before participating. All offers are for players aged 18+. Participation in any promotion is subject to the site’s general terms and conditions, including but not limited to wagering requirements, eligibility criteria, and bonus expiration dates. Some offers may be restricted to geographic regions and may require opt-in or a qualifying deposit or bet. Bonuses are non-transferable and may be subject to additional limitations and conditions. Misuse or breach of these terms may result in the forfeiture of the bonus and any associated winnings. BeGambleAware.org.

1. Betano (9.5/10)
2. BetTom (9/10)
3. Planet Sport (9/10)
4. AK Bets (9/10)
5. Star Sports (8/10)
6. SBK (7/10)
7. Mr Q (8/10)
8. Copybet (7/10)
9. Grosvenor (8/10)
10. Midnite (6/10)
11. BetMGM (6/10)
12. Daznbet (6/10)
13. Lottoland (5/10)
14. Hollywood Bets (5/10)

Betano, Bet Tom, and Planet Sport rank top on our list of new betting sites in the UK thanks to unique features, regular promotional offers, and popularity among experienced bettors. Star Sports, Grosvenor, and MrQ also rank highly for their competitive odds and frequent bonus promotions, including free bets and enhanced odds.

While CopyBet, SBK, and Lottoland may not be as well-known as established bookmakers like Paddy Power or Coral, their attractive welcome bonuses and ongoing promotions keep players engaged. Midnite, BetMGM UK, Daznbet, and Lottoland receive average ratings but still offer decent customer support and reliable betting platforms.

Betano is an internationally recognised betting brand that launched in the UK in 2024, quickly establishing itself among the best new bookmakers. New UK customers can claim £30 in football free bets after placing a qualifying £10+ real‑cash football bet at 1/1 (2.0) or higher. Your first qualifying bet must be on football only. No promo code is required for this Betano sign up offer.

Players can enjoy their cutting-edge ‘Watch and Bet’ feature for an enhanced live betting experience with live streaming on selected football, tennis, and horse racing events. The platform offers Best Odds Guaranteed on UK and Irish horse racing, ensuring you always get the top price.

The Betano mobile betting app features a user-friendly interface and is compatible with both iOS and Android devices. The sportsbook covers a wide range of betting markets, including football, basketball, tennis, horse racing, handball, MMA, volleyball, cricket, golf, and boxing. Premier League and Champions League coverage is particularly impressive, with hundreds of betting markets per match.

As an international brand operating under a UK Gambling Commission licence, Betano provides multilingual support. The platform supports reliable payment methods including Visa, Mastercard, Apple Pay, and bank transfers, ensuring fast deposits and same-day withdrawals.

Bet Tom handles its welcome offer differently by giving new players 50% back on their first-day net losses across sports. New customers can claim up to £25 in free bets plus 10 free spins on Big Bass Splash with the Bet Tom sign up offer. This cashback approach removes the pressure of needing a winning first bet, making it ideal for bettors wanting to explore multiple markets.

Bet Tom is primarily a horse racing specialist, covering all UK and Irish meetings plus international racing from the USA, South Africa, Australia, and South America. Beyond racing, the platform offers extensive football coverage with around 195 different markets per Premier League match, making their Bet Builder tool particularly powerful for creating custom wagers.

The platform includes Best Odds Guaranteed on all UK and Irish horse racing from 10 am daily, plus a standout Double Result Payout promo that pays on both first past the post and official results if amended before weigh-in. Payment methods include Visa, MasterCard, Trust Payments, and Nuvei, with withdrawals typically processed same day.

• Horse racing specialist with extensive UK, Irish, and international coverage
• In-Play Betting with Cash Out feature
• Best Odds Guaranteed on UK and Irish racing

Planet Sport is one of the hottest new betting sites UK for football accumulators in 2026. New customers bet £40 at odds of 2.0 (Evens) or above and receive a £20 free bet to use on football accas with the Planet sport bet sign up offer.

Planet Sport offers 22+ sports with competitive odds across football, horse racing, tennis, cricket, snooker, cycling, golf, and darts. The welcome offer is tailored specifically for accumulator fans, with the £20 free bet valid on football accas from trebles up to 12-folds.

The loyalty club rewards existing customers with a £10 free bet when placing 10 x £10 cash bets weekly. The Planet Sport mobile app is available on App Store and Play Store with 24/7 live chat customer support.

Payment methods include Mastercard, Visa, Maestro, bank transfer, and cheque. Free bets are credited by midday following bet settlement.

Why Planet Sport is the best new betting site for football accumulators:

• £20 free bet specifically for football accas
• Covers trebles up to 12-fold accumulators
• 22+ sports with competitive odds
• Loyalty club with weekly free bets
• 24/7 customer support

[Claim Planet Sport offer →]

While AK Bets primarily focuses on football and horse racing, it offers excellent odds on the IPL and PGA tours. Although there’s no welcome offer for sports betting, new players can enjoy a special casino reward: wager £50 or more in a single day to receive at least 10 free spins.

Additionally, their bet builder feature lets you create customised bets by combining various markets and odds into one.

AK Bets offers a dedicated mobile app for iOS and Android users. The app features a good selection of sports, including football, basketball, horse racing, boxing, motorsports, volleyball, tennis, Formula 1, and more. It supports live games, in-play, and virtual betting, making it one of the best new UK betting sites in the market.

A standout feature is the creatively designed ‘AK Main Events Tab,’ which combines all the biggest events available for punters to choose from easily. AK Bets accepts Visa, Master Card, Visa, Cheque, Maestro and Bank Transfer as payment methods. 

• Excellent app and website design
• Build-A-Bet Feature
• Excellent “Trader Chat” service

Click to see the AK Bets promo code.

Star Sports is the best new betting site for VIP and high-stakes bettors in 2026. New customers bet £50 at odds of 2.0 (Evens) or greater and receive a £25 free bet. Use the Star Sports promo code during registration to claim this welcome bonus.

Star Sports offers exclusive boutique services, including credit betting with fixed-odds telephone service, debit betting, and hedging options for serious punters. Best Odds Guaranteed applies on all UK and Irish horse racing.

The sportsbook covers football, horse racing, basketball, Formula One, tennis, and volleyball with competitive odds. Star Sports excels with its high-class VIP telephone betting service, distinguishing itself from other new UK betting sites.

The UKGC-licensed platform offers high-stakes and luxury betting options for VIP punters. The mobile betting app is compatible with both Android and iOS devices, offering full functionality.

Why Star Sports is the best new betting site for VIP bettors:

• Fixed-odds telephone betting service
• Best Odds Guaranteed on UK and Irish racing
• High-stakes betting options for serious punters
• £25 free bet welcome offer
• Dedicated VIP customer support

SBK is the best new UK mobile betting site in 2026. New customers can place a £5 qualifying bet at minimum odds of 3.0 and receive £30 in free bets with no need for an SBK promo code. It’s a low‑cost, high‑value welcome offer that stands out among new UK bookmakers.

The SBK mobile app is available on iOS and Android with a slick, user-friendly interface designed for seamless betting. The advanced payout system ensures faster returns on accumulator bets compared to other platforms.

The sportsbook covers football, horse racing, MMA, golf, tennis, eSports, basketball, and boxing with competitive odds throughout. Cash out functionality works on both pre-match and in-play bets.

Payment methods include Visa and Mastercard, along with instant bank transfer for qualifying deposits. Withdrawals are processed immediately by SBK, with final payout times depending on your provider. SBK holds a UK Gambling Commission licence, ensuring safe and regulated betting.

Why SBK is the best new mobile betting site:

• £30 in free bets from a £5 qualifying bet
• Competitive odds powered by Smarkets pricing
• Strong mobile app performance
• Good coverage of major sports

MrQ is the best new casino betting site UK in 2026. New customers can claim up to 300 free spins on Fishin’ BIGGER Pots of Gold by depositing and spending £10 daily for four consecutive days. Use the MrQ promo code during registration to activate this welcome bonus.

MrQ launched in 2018 and has quickly become one of the best new UK betting sites for casino players. The platform features 900+ games including slots from Pragmatic Play, live casino tables powered by Evolution Gaming, and exclusive bingo rooms with jackpots up to £20,000.

The standout feature is MrQ’s no-wagering policy – all winnings from free spins are credited as withdrawable cash with no playthrough requirements. Payment methods include Visa, Mastercard, PayPal, and pay-by-mobile, with withdrawals typically processed same-day or next morning.

Why MrQ is the best new casino betting site:

• 300 free spins with no wagering requirements
• 900+ slots and casino games
• Live casino with Evolution Gaming
• Fast withdrawals (often next morning)
• Exclusive bingo rooms with £20k jackpots

CopyBet is one of the best new betting sites for horse racing in April 2026. New customers can use the Copybet promo code and bet £20 at odds of 1.9 or higher and receive a £20 free bet. Opt in through the CopyBet app or website and deposit via Truelayer to unlock this welcome offer.

CopyBet is the Official Betting Partner of QPR and has recently launched a dedicated horse racing section covering all UK and Irish racecourses including Aintree, Cheltenham, Epsom Downs, Newmarket, Ascot, and more. International racing from South Africa and Japan is also available.

The unique “copy betting” feature lets you follow successful tipsters’ bets automatically. The sportsbook covers football, basketball, tennis, volleyball, ice hockey, golf, and rugby with competitive odds.

Payment is via instant bank transfer secured by Truelayer. Note: no cash-out is available on qualifying bets or free bets.

Why CopyBet is a top new betting site:

• £20 free bet welcome offer
• Comprehensive UK and Irish horse racing coverage
• Copy successful tipsters’ bets
• Official Betting Partner of QPR
• Instant bank deposits via Truelayer

Grosvenor is one of the best new betting sites 2026 for its generous bonus offers, boosted odds, and overall gaming experience. Once you register and make a minimum deposit of £10, you get the chance to double your odds.

Existing customers can enjoy exclusive promo deals on selected qualifying slots and live casino games. The brand also offers a daily bonus of 5 free spins on selected slot games for members who stake £10 or more on any slot.

Grosvenor offers a wide selection of games, including live casinos, poker, jackpots, table games, and sporting events such as horse racing, football, golf, tennis, boxing, and basketball.

The platform also features a handy app available on the App Store and Play Store. Grosvenor accepts MasterCard, Visa, PayPal, PaySafeCard, and Apple Pay for payments, ensuring secure and flexible transactions.

• Exclusive live casino games
• Excellent sportsbook
• Lots of promos and VIP options

For more details, see our Grosvenor sign up offer guide.

Midnite is the best new eSports betting site UK in 2026. New customers bet £10 and get £20 in free bets plus 50 free spins.

Midnite excels in eSports betting with extensive coverage of CS:GO, League of Legends, Dota 2, Valorant, and other competitive gaming titles. Odds are competitive with deeper markets than most traditional bookmakers.

The modern mobile app features a sleek interface designed for younger bettors. Traditional sports including football, basketball, and tennis are also covered with in-play betting and cash out.

Why Midnite is the best new eSports betting site:

• Extensive eSports coverage
• Deep markets for competitive gaming
• Modern, sleek mobile app
• Competitive odds
• Live in-play betting with cash out

BetMGM UK is the best new UK betting site for slots and casino in 2026. New sports customers bet £10 and receive £40 in free bets – split as 4 x £10 tokens (2 for Bet Builders, 2 for sports bets). Casino players can claim 200 free spins on Big Bass Splash when depositing and wagering £10.

BetMGM brings the renowned American gaming brand to UK players with premium Megaways slots from Pragmatic Play and Microgaming, plus live casino games from Evolution Gaming.

The sportsbook covers all major sports including football, horse racing, basketball, American sports, tennis, and golf. The Bet Builder tool allows custom wagers on Premier League and Champions League matches. Note: free bets are not valid on eSports or non-UK/Irish horse racing.

Payment methods include Visa, Mastercard, PayPal, and Skrill with fast withdrawal processing. The platform holds a UK Gambling Commission licence.

Why BetMGM is the best new betting site for slots:

• £40 in free bets for sports customers
• 200 free spins for casino players
• Megaways slots from top providers
• Live casino with Evolution Gaming
• PayPal and Skrill accepted

DaznBet is the best new betting site for live streaming in 2026. New customers bet £10 at odds of 2.0 (EVS) or greater and receive £10 in free bets – split as two £5 tokens for accumulators and Bet Builder bets. No DaznBet promo code is required.

DaznBet integrates directly with DAZN’s sports streaming platform, allowing subscribers to watch and bet on thousands of live events including Premier League, NFL, MLB, boxing, and MMA. The Bet Boost feature provides enhanced odds on selected sports events daily.

The sportsbook covers football, horse racing, cricket, and all major sports with comprehensive betting markets including under/over, correct score, and Bet Builder combinations. Best Odds Guaranteed applies to UK and Irish horse racing, ensuring you always receive the top price.

Payment methods include Visa, Mastercard, PayPal, Skrill, Neteller, Paysafecard, and Trustly with a low £5 minimum deposit. Withdrawals via PayPal process within 1-2 working days.

Why DaznBet is the best new betting site for live streaming:

• DAZN live streaming integration
• No wagering requirements on free bets
• Best Odds Guaranteed on UK/Irish racing
• Bet Boost enhanced odds daily
• Low £5 minimum deposit

Lottoland is the best new betting site for lottery betting in 2026. New customers stake £10 and get a £10 free bet on sports.

Lottoland has expanded from lottery specialist to full sportsbook, covering football, horse racing, tennis, and other sports. The bet builder tool and in-play betting provide additional wagering options.

Key features: Lottery betting specialist, bet builder, in-play betting, PayPal and Paysafecard accepted, UKGC licensed.

Deserving of an honourable mention in 2026, the Hollywoodbets platform has many advantages, including a wide range of betting options, a mobile sports betting platform, an easy-to-access site, and competitive odds on the markets they provide.

To get Hollywoodbets promo code offers, you must deposit and wager at least £20 on any Sportsbook event. You must place your bet at odds of 1.8, and do it within two weeks of registering.

Their site design is exciting and unique but not very user-friendly. You can contact their support team only via e-mail and live chat, but the incredible thing is that they have a Loyalty club with many benefits if you reach higher loyalty levels. In addition to their welcome offer, they also provide several other sports offers, including a boost and cash-out exclusive promotions.

When selecting the best new bookmakers, consider these key factors:

1. UK Gambling Commission Licence

Always choose new betting sites licensed by the UK Gambling Commission (UKGC). This ensures legal operation, player protection, and access to responsible gambling tools including deposit limits, self-exclusion, and GamStop integration. All new betting sites in this guide hold valid UKGC licences.

2. Welcome Bonus and Clear Wagering Requirements

Compare sign up offers beyond headline figures. Check minimum deposit requirements (typically £5-£10), minimum odds for qualifying bets, wagering requirements, and bonus expiry periods. The best new betting sites offer generous bonuses with fair terms.

3. Betting Markets and Sports Coverage

Look for new bookmakers covering your preferred sports with extensive betting markets. The best new betting sites offer 20+ sports, bet builder tools, in-play betting, and competitive odds on Premier League, horse racing, and other major events.

4. Mobile App and User Experience

Choose new betting sites with dedicated iOS and Android apps featuring smooth navigation, live betting, cash out, and full account management. Mobile-friendly platforms make betting convenient from anywhere.

5. Payment Methods and Withdrawal Speed

The best new UK betting sites accept Visa, Mastercard, PayPal, Skrill, Neteller, and Apple Pay with fast withdrawals within 24 hours. Check minimum deposit and withdrawal limits before registering.

6. Customer Support

Look for 24/7 live chat support, email assistance, and comprehensive FAQ sections. Test response times before depositing significant amounts.

Follow these steps to register on a new betting site in the UK:

1. Visit the bookmaker – Click “Sign Up” or “Join” to start registration
2. Enter personal details – Full name, date of birth, address, email, phone number
3. Verify your account – Click email confirmation link or enter SMS code
4. Make a deposit – Minimum deposit typically £5-£10 via Visa, PayPal, or other methods
5. Place qualifying bet – Meet minimum odds and stake requirements for welcome bonus
6. Claim your bonus – Free bets or bonus credits added automatically or via promo section

Contact customer support via live chat if you encounter any issues during registration.

As well as hunting for the best bonus, which is short-lived, it’s important to keep the basics in mind when choosing a new bookmaker in 2026. The best new UK betting sites should offer these bet types:

Single Bets

Singles, as used in football, rugby etc, are simply bets placed to win. Sometimes a basic football market will be listed as 1X2, i.e., home, draw and away. You can easily compare the win odds for a football team with other bookmakers.

Win Bets

Similar to the above, backing a horse or a dog on the nose is described as a simple win bet. With this wager, you need your horse to win. Nothing could be simpler. This is also the case for backing a selection in other competitions, such as a team to win a cup.

Place and Each-Way Bets

Betting ‘each-way’ on races means placing two bets at once: a win and a place bet. You pay twice the stake to do so.

If your selection wins, you receive both the win and the place payout. If your horse finished only ‘placed’, i.e., in the first two, three or four depending on the race conditions, you get that payout which is often either 1/4 or 1/5 of the odds.

In some markets, such as on the Tote or with Australian racing, you can choose to make a place bet only.

Multiples

Often known as accumulators or ‘accas’, multiple bets are harder to land but offer greater rewards. For example, betting on three football teams all to win at 1/2, 1/3 and 4/5 offer no great value on their own. Multiplied, they come to 2.6/1.

Multiples can be backed on football, other major sports, horse racing and more. You can also put different events from various sports into your bet.

Forecast betting 

This allows you to predict the finishing order of the top two or three finishers in a sporting event.

Tricast bet

This is similar to forecast betting but involves three selections and provides predictions on their exact finishing order; first, second, and third. There’s a one-unit stake and this type of bet is only available when there’s a specific number of participants in an event.

When you’re looking for a new betting site, it’s important to know what you want from it. That includes the bonus you receive as a new customer, but that shouldn’t be the be-all and end-all.

The best new betting sites UK offer these bonus types in 2026:

Deposit Bonuses

Deposit bonuses are common. They can also encompass a couple of the types below, i.e., Free Bet offers and Matched bonuses.

The idea is that, rather than give you free money, bookmakers will offer a bonus only after you make a real money deposit. Often, some simple rules are in place, such as:

• A minimum initial deposit amount, usually £5 or £10.
• A qualifying bet or bets, again often £5 or £10.

Within this, it’s important to remember that your deposit may not count if it is made via certain payment methods. Those depositing using eWallets are often exempt from bonuses. Debit cards are usually the way to go.

As for qualifying bets, they too come with T&Cs. You will need to make a minimum sized bet and often at minimum odds. Some bookies go as high as even-money (2.0) and some as low as 2/5 (1.40). This is to stop you putting a bet on a 1/10 cert to get your bonus easily.

When the deposit and qualifying bet stipulations are met, you then get your bonus as advertised.

No Deposit Bonuses

This is the holy grail of bonuses, but these days is incredibly rare. A ‘no deposit’ bonus is simply that: a bonus given out without you having to put in real money or make a real bet.

You’d be lucky to find this type of bonus now and if you do, it’s likely to be with a casino site rather than a sportsbook.

Free Bet Bonuses

Free bets are often how you receive your deposit bonus. After the settling of your qualifying bet, your bonus with lots of firms is likely paid out in free bets. A good example would be:

• Bet £10, get £30 in free bets.
• Free bets are paid as 3 x £10 bets.

Matched Bonuses

This type of bonus is somewhat outdated but may still be found on the market. In the past, bookies would offer you a 100% deposit bonus up to a certain maximum amount.

This means that, should you put in £50, you would receive £50 in bonuses. Once you reach the maximum, that is all you can receive, regardless of the deposit size you make.

Always read the full terms and conditions before claiming any bonus.

All new UKGC-licensed bookmakers must provide responsible gambling tools:

• Deposit Limits – Set daily, weekly, or monthly caps
• Time Limits – Session reminders and reality checks
• Self-Exclusion – Timeout periods from 1 day to 5 years
• GamStop – Exclude from all UK licensed betting sites

If concerned about gambling, contact:

• GambleAware: gambleaware.org
• GamCare: gamcare.org.uk
• National Gambling Helpline: 0808 8020 133