New betting sites in the UK in 2025: Rated by the players

As of April 2025, FootballWhispers elected Betano, Planet Sport, and AK Bets as the best new UK betting sites. 

Our comprehensive comparison will reveal some of the best new UK betting sites. These sites offer huge sign-up bonuses and generous rewards, making them worth a try.

Full terms and conditions apply to each of the aforementioned betting bonuses and offers. These terms and conditions are subject to change and may vary between offers. Please ensure you review the specific terms for each offer before participating. All offers are intended for players aged 18 and over. Participation in any promotion is subject to the site’s general terms and conditions, including but not limited to wagering requirements, eligibility criteria, and bonus expiration dates. Some offers may be restricted to specific geographic regions and may require opt-in or a qualifying deposit or bet. Bonuses are non-transferable and may be subject to additional limitations and conditions. Misuse or breach of these terms may result in the forfeiture of the bonus and any associated winnings. For responsible gambling, please visit BeGambleAware.org. Always gamble responsibly.

1. Betano (9.5/10)
2. Planet Sport (9/10)
3. AK Bets (9/10)
4. Star Sports (8/10)
5. SBK (7/10)
6. Mr Q (8/10)
7. Rhino (8/10)
8. Copybet (7/10)
9. Grosvenor (8/10)
10. Midnite (6/10)
11. BetMGM (6/10)
12. Daznbet (6/10)
13. Lottoland (5/10)

Betano, Planet Sport, and AK bets rank top on our list of new betting sites in the UK due to their unique features, regular bonus offers, and popularity among bettors. Star Sports, Grosvenor, Mr Q, and Rhino also rank highly for their competitiveness and frequent promotional offers.

While Copy Bet, SBK, and Lottoland may not be as well-known, their attractive bonuses keep players engaged. Lastly, Midnight, BetMGM UK, Daznbet, and Lottoland receive average ratings for their decent customer service.

Betano is an internationally known betting brand that was introduced in the UK in 2024. New bettors can enjoy up to £10 in free bets by depositing and wagering £10 or more on sports with the Betano sign up offer. Players can enjoy their cutting-edge ‘Watch and Bet’ feature for an enhanced live betting experience. 

Also impressive is their mobile app, which has a user-friendly interface and is compatible with iOS and Android devices. Betano offers a wide range of sports available to bet on, including football, basketball, tennis, horse racing, handball, MMA, volleyball, cricket, golf, and boxing. 

As an international brand, Betano provides multilingual support, including English, Spanish, Argentinian, Brazilian, etc. The platform supports reliable payment methods, including Debit Card, Credit Card, Apple Pay, and Bank transfers, ensuring a smooth betting experience.

• Unique ‘Watch and Bet’ feature
• Apps for iOS and Android
• Slots from Playson, Pragmatic and more

Register with betano

Planet Sport is one of the hottest new betting sites UK in 2025 thanks to its exciting offers. As a new customer, you stand a chance of scoring 10 free spins on Gold Horsey Winner by placing a bet of £20 or more with the Planet sport bet sign up offer. Additionally, there’s a 50% bonus on Accas for 5+ selections with a minimum odds of 1/5 or greater.

Their loyalty club rewards you with a £10 free bet when you place a10 x £10 cash bets at sports events (Monday-Sunday). 

The Planet Sport app, available on both the App Store and Play Store, allows easy access from anywhere in the UK. The site provides extensive coverage of numerous sports, with horse racing and football being the most popular. However, it also offers competitive odds across various sports, including tennis, cricket, snooker, cycling, golf, and darts, with about 22 different sports listed on their website. 

Furthermore, Planet Sport supports multiple languages, including Spanish, English, and German. Payment methods on the platform include Mastercard, Visa, Maestro, Bank Transfer, and Cheque.

Bettors appreciate Planet Sport for its 24/7 customer service, huge selection of games, and frequent reward offers.

• 20+ sports available
• Easy-to-use interface and mobile app
• Live in-play betting odds

Claim offer

While AK Bets primarily focuses on football and horse racing, it offers excellent odds on the IPL and PGA tours. Although there’s no welcome offer for sports betting, new players can enjoy a special casino reward: wager £50 or more in a single day to receive at least 10 free spins.

Additionally, their bet builder feature lets you create customised bets by combining various markets and odds into one.

AK Bets offers a dedicated mobile app for iOS and Android users. The app features a comprehensive selection of sports, including football, basketball, horse racing, boxing, motorsports, volleyball, tennis, Formula 1, and more. The platform supports live games, in-play, and virtual betting, making it one of the best new UK betting sites in the market.

A standout feature is the creatively designed ‘AK Main Events Tab,’ which combines all the biggest events available for punters to easily choose from. AK Bets accepts Visa, Master Card, Visa, Cheque, Maestro and Bank Transfer as payment methods. 

• Excellent app and website design
• Build-A-Bet Feature
• Excellent “Trader Chat” service

Click to see the AK Bets promo code.

CLAIM THE PROMO CODE

Star Sports Bet stands out as a leading new sports betting site, offering a range of exclusive boutique services to its growing clientele. These include credit betting with top-notch fixed-odds telephone service, debit betting, and hedging options. New customers are welcomed with a generous offer of 50% stake back as a free bet up to £25, plus 25 free spins.

The site features a diverse array of betting markets for popular sports like football, horse racing, basketball, Formula One, tennis, and volleyball. Unlike its competitors, Star Sports doesn’t provide live streaming but excels with its high-class VIP telephone service, distinguishing itself from other new uk betting sites.

Additionally, Star Sports offers high-stakes and luxury betting options for VIP punters, setting it apart as one of the new best betting sites. Their intuitive mobile app is available for both Android and iOS devices, and their website is accessible to players worldwide. 

• Fixed-odds telephone betting service
• Best odds on UK and Irish racing
• Wide selection of sports to bet on

Click to get the free Star Sports promo code.

SIGN UP WITH STAR SPORTS BET

SBK is one of the exciting new betting sites, offering a seamless experience, generous odds, excellent promotions, unique markets, and a reliable customer care team.

Upon signing up, you can enjoy £40 in free bets when you place a bet worth at least £10, and with the SBK promo code 2025, get added rewards. The website features a wide range of popular sports and events to bet on, including football, horse racing, MMA, golf, greyhounds, tennis, eSports, basketball, boxing, and more.

SBK operates through its user-friendly website and a dedicated mobile app, available for download on the App Store and Play Store. The platform supports Visa, MasterCard, and PayPal for convenient transactions.

One standout feature is the brand’s advanced payout system, which ensures faster returns on full-cover bets compared to other platforms. Overall, SBK offers a smooth, reliable, and engaging betting experience.

• User-friendly SBK mobile app
• Rewards scheme for existing customers
• An impressive list of sports and markets.

BET ON SBK

Rhino is quickly becoming one of the best new uk betting sites, offering an exceptional gaming experience with a diverse range of betting options.

Rhino Bet is currently running a welcome bonus that rewards new customers with £10 in free bets when they place a minimum bet of £25 on any selection with odds of 2.0 or more. However, you need to insert the Rhino Bet promo code in the required field to claim this offer. 

The bookmaker boasts an impressive variety of betting options across various sports like baseball, basketball, American football, boxing, cricket, darts, tennis, Formula 1, football, golf, and some non-sports-related TV shows for betting. 

Although Rhino Bet UK doesn’t currently offer live streaming, it compensates with a live tracker feature, allowing you to follow the action and place in-play bets until the event concludes. The betting platform recently launched its mobile app, which is available to both Apple and Android users. 

Rhino accepts various payment methods, including Visa, Visa Electron, Mastercard, Maestro, cheques, and bank transfers. Overall, Rhino is one of the best new UK betting sites that allows simplicity in play. Its wide markets and in-play options, including the more niche sports and leagues, focus all players’ attention on them.

• Easy to use
• Competitive odds
• Varied markets

CopyBet is one of the best new bookmakers online, known for rewarding its customers with generous promotions. As one of the standout new betting sites, it now offers an even bigger welcome bonus for new players.

With the latest offer, when you bet £20, you get £60 in free bets, plus a 15% daily profit boost. This means more chances to win and boost your payouts every day.

Your free bets are split into three:

• £20 Free Bet for Horse Racing or Greyhound Racing
• £20 Free Bet for Live Football
• £20 Free Bet for Any Live Event

Additionally, CopyBet’s daily Profit Boost increases your payouts on successful bets by up to 15%. Just log in to the site or app each day to unlock your boost.

For accumulator fans, the CopyBet ACCA bonus rewards you with extra winnings when you place multiple bets.

And if you like testing your football knowledge, the Prediction Challenge lets you win a free bet worth £50 or an official football shirt by correctly guessing match scores.

This is one of the most rewarding offers available right now, making CopyBet a top choice for new UK bettors.

CopyBet provides excellent odds and a wide range of sports, including horse racing, football, basketball, tennis, volleyball, ice hockey, golf, rugby, and more. Their website features a dedicated section for betting tips to help you get started. You can fund your account using instant bank payments secured by Truelayer, Skrill, Card, and Neteller.

With its comprehensive features and generous rewards detailed in our Copybet review, this bookie is quickly becoming a favourite among new online betting sites. 

• Copy the bets of successful tipsters: Become a tipster and earn money.
• Enhanced odds and lots of free bet offers.
• No deposit-free bet 5 GBP

Click the link to reveal the Copybet promo code.

Grosvenor is one of the best new betting sites 2025 for its generous bonus offers, boosted odds, and overall gaming experience. Once you register and make a minimum deposit of £10, you get the chance to double your odds.

Existing customers can enjoy exclusive promo deals on selected qualifying slots and live casino games. The brand also offers a daily bonus of 5 free spins on selected slot games for members who stake £10 or more on any slot.

Grosvenor offers a wide selection of games, including live casinos, poker, jackpots, table games, and sporting events such as horse racing, football, golf, tennis, boxing, and basketball.

The platform also features a handy app available on the App Store and Play Store. Grosvenor accepts MasterCard, Visa, PayPal, PaySafeCard, and Apple Pay for payments, ensuring secure and flexible transactions.

• Exclusive live casino games
• Excellent sportsbook
• Lots of promos and VIP options.

Everything you need to know about Grosvenor, found in our comprehensive sign up offer review.

The best new sports betting sites provide a wide range of football offerings, plenty of bet boosts across most sports, best odds guaranteed, excellent customer support, and other standout features. The following are our top picks for the best football betting sites.

As one of the proud sponsors of Euros 2024, Betano has shown commitment to football betting over the years. On the site, you can find a range of football competitions, including the Premier League and Champions League, with competitive odds to bet on.

In addition, there’s a live section on the platform that allows players to stream and stay up-to-date with the latest odds.

Star Sports offers incredible odds on a number of footballing events, including the Premier League, Championship, League 1, League 2, Bundesliga 1, MLS, and Scotland Premiership.

In addition, they provide a list of specials for select UK fixtures. Most are doubles and trebles that potentially hold decent values. The betting platform also offers in-play and live betting on a number of sporting events.

The football betting options at Grosvenor are outstanding, and there are about 600+ pre-match bet options, which include a Bet Builder. The football betting platform covers everything from Player Shots to Double Chance, Player Goals, Assists, Corners, Cards and more.

Plenty of enhanced odds are available, and new customers stand to get double odds on their first bet. The brand also has a user-friendly app for iOS and Android with excellent user interface.

Deserving of an honourable mention in 2025, the Hollywoodbets platform has many advantages, including a wide range of betting options, a mobile sports betting platform, an easy-to-access site, and competitive odds on the markets they provide.

To get Hollywoodbets promo code offers, you must deposit and wager at least £20 on any Sportsbook event. You must place your bet at odds of 1.8, and do it within two weeks of registering.

Their site design is exciting and unique but not very user-friendly. You can contact their support team only via e-mail and live chat, but the incredible thing is that they have a Loyalty club with many benefits if you reach higher loyalty levels. In addition to their welcome offer, they also provide several other sports offers, including a boost and cash-out exclusive promotions.

Here are key factors to consider when choosing the best new bookmakers online:

1. License and regulation

It’s crucial to choose a bookmaker that is regulated and licensed by a reputable authority. This ensures that the bookmaker operates within legal boundaries and can be held accountable for fair practices.

2. Betting options

When selecting the new best betting sites, the range and diversity of betting options are essential factors to consider. While some specialise in specific sports, others cover a wide range of sporting events. Consider your preferences and choose a bookmaker that offers the sports and markets you’re interested in.

3. Live streaming and In-play betting

Live streaming and in-play betting are important factors as they enhance your overall experience. Live streaming offers real-time viewing of events, while in-play betting allows for dynamic, informed decisions as the action unfolds, adding excitement and depth to betting.

4. User-friendly interface

A user-friendly interface is essential for seamless navigation and easy placing of bets. Select a bookmaker that offers an attractive and intuitive platform. This will make it easy for you to find your best sports and markets.

Below are guidelines on creating an account on one of the new sports betting sites.

1. Visit the bookmaker of your choice. Then tap “Sign up” to register as a new member.
2. Fill out the registration form by entering your full name, address, phone number, and email address; ensure these details are accurate. Note that this step may vary depending on the betting sites. Also, enter a referral code, if applicable, to claim your sign-up bonus.
3. Signing up doesn’t guarantee your membership. You may need to validate your account by clicking a link to your registered email or entering a code to your phone number. Follow the instructions provided to complete your registration.
4. Once your registration has been confirmed, head straight to the ‘deposit section’ and fund your account. Check for available welcome bonuses, and ensure you make a deposit that qualifies you to claim the reward.
5. Now, you can start betting on your favourite games. Contact customer support for guidance if you’re still having issues registering on a particular betting platform.

As well as hunting for the best bonus, which is short-lived, it’s important to keep the basics in mind when choosing a new bookmaker in 2025. The most crucial things are value and choice.

In terms of choice, you will need to ensure that your chosen new betting site offers lots of bet choices. These are just some of the choices you should be looking out for:

Single Bets

Singles, as used in football, rugby etc, are simply bets placed to win. Sometimes a basic football market will be listed as 1X2, i.e., home, draw and away. You can easily compare the win odds for a football team with other bookmakers.

Win Bets

Similar to the above, backing a horse or a dog on the nose is described as a simple win bet. With this wager, you need your horse to win. Nothing could be simpler. This is also the case for backing a selection in other competitions, such as a team to win a cup.

Place and Each-Way Bets

Betting ‘each-way’ on races means placing two bets at once: a win and a place bet. You pay twice the stake to do so.

If your selection wins, you receive both the win and the place payout. If your horse finished only ‘placed’, i.e., in the first two, three or four depending on the race conditions, you get that payout which is often either 1/4 or 1/5 of the odds.

In some markets, such as on the Tote or with Australian racing, you can choose to make a place bet only.

Multiples

Often known as accumulators or ‘accas’, multiple bets are harder to land but offer greater rewards. For example, betting on three football teams all to win at 1/2, 1/3 and 4/5 offer no great value on their own. Multiplied, they come to 2.6/1.

Multiples can be backed on football, other major sports, horse racing and more. You can also put different events from various sports into your bet.

Forecast betting 

This allows you to predict the finishing order of the top two or three finishers in a sporting event.

Tricast bet

This is similar to forecast betting but involves three selections and provides predictions on their exact finishing order; first, second, and third. There’s a one-unit stake and this type of bet is only available when there’s a specific number of participants in an event.

When you’re looking for a new betting site, it’s important to know what you want from it. That includes the bonus you receive as a new customer, but that shouldn’t be the be all and end all.

We’re looking at four general bonus types you can expect to find on the market.

Deposit Bonuses

Deposit bonuses are very common. They can also encompass a couple of the below types, i.e., Free Bet offers and Matched bonuses.

The idea is that, rather than simply give you free money, bookmakers will offer a bonus only after you make a real money deposit. Often some simple rules are in place, such as:

• A minimum initial deposit amount, usually £5 or £10.
• A qualifying bet or bets, again often £5 or £10.

Within this, it’s important to remember that your deposit may not count if it is made via certain payment methods. Those depositing using eWallets are often exempt from bonuses. Debit cards are usually the way to go.

As for qualifying bets, they too come with T&Cs. You will need to make a minimum sized bet and often at minimum odds. Some bookies go as high as even-money (2.0) and some as low as 2/5 (1.40). This is to stop you putting a bet on a 1/10 cert to get your bonus easily.

When the deposit and qualifying bet stipulations are met, you then get your bonus as advertised.

No Deposit Bonuses

This is the holy grail of bonuses, but these days is incredibly rare. A ‘no deposit’ bonus is simply that: a bonus given out without you having to put in real money or make a real bet.

You’d be lucky to find this type of bonus now and if you do, it’s likely to be with a casino site rather than a sportsbook.

Free Bet Bonuses

Free bets are often how you receive your deposit bonus. After the settling of your qualifying bet, your bonus with lots of firms is likely paid out in free bets. A good example would be:

• Bet £10, get £30 in free bets.
• Free bets are paid as 3 x £10 bets.

Matched Bonuses

This type of bonus is a little old fashioned but may still be found on the market. In the past, bookies would offer you a 100% deposit bonus up to a certain maximum amount.

This means that, should you put in £50, you would receive £50 in bonuses. Once you reach the maximum, that is all you can receive regardless of the deposit size you make.