Best Football Betting Sites UK in 2023

Searching for the top football sportsbooks in the UK for 2023? You’re in the right place – here are some of the Best Football Betting Sites, BetUK, Unibet, Stake, Ladbrokes and Bet365. Out of these BetUK with its exclusive features and offers is in the top 1 position in our list. 

The best football betting sites in the UK

Football is so much more than just a game in the United Kingdom, it's embedded in the nation's history and culture, becoming one of the favourite pastimes of UK folk. With this, it's only fair that the most prestigious football league in the world is located there, in the Premier League. Eyes all around the world fixate on the league competition every single week, as well as the famous FA Cup when the Premier League isn't in action.

Even the second-tier league, the Championship, is one of the most entertaining leagues in the world. The unpredictability and the fight for promotion to the promised land, the Premier League, is a must-watch. Especially when it's playoff time. With such popularity among UK sports bettors, it is only natural that you deserve to know about the best football betting sites accessible in 2023. 

Detailed features of the top 10 Football Betting Sites 

We have delivered this exact information for you in the list below, and we have explained why these bookmakers have made the top 10 list of the best football betting sites the UK. 

• William Hill
• Unibet
• Stake.com
• Ladbrokes
• Bet365
• Coral
• Paddy Power 
• Betfred
• BetVictor
• Grosvenor

This is our list of the best sites for football betting and sports betting in general in the UK. William Hill, Unibet, and Bet365 have taken the first 3 spots with quality betting platforms while operators like Ladbrokes, bet365, Coral, etc follow them. All of them are licensed and secure, which means you will be 100% safe if you choose any of them. The list isn't in order because it's not a ranking. All of these bookies deserve to be here for their reasons.

William Hill – A Symbol of Quality

Use the William Hill promo code or link below to start betting on football.

Unibet – For the Modern Football Bettor

Unibet, a notable bookmaker in Europe, provides a vast array of sports markets. They have a particular emphasis on popular sports like football, rugby, and ice hockey. Unibet offers the Match Multi Bet Builder feature and a new Virtual Sports section. They are also generous with bonuses and often have in-play and cash-out events. Their football coverage is vast. Including leagues worldwide, and they provide highly competitive odds. A modern bettor would appreciate the range of bets, with major Premier League games offering over 350 different betting markets. With all of these markets, you can use their Unibet promo code.

Ladbrokes – Outstanding Football Betting Platform

 

Bet365 – One of UK's Premier Sites

Bet365 is a famous bookmaker not only in the UK but also in Europe and the USA too. Notably, the bookmaker offers their very own bet365 bonus code. Their Sportsbook is one of the most comprehensive worldwide, offering a vast range of sports and markets. Among their many features are live streaming, cash-out/auto cash-out, in-play betting, and bet builders for various sports. They also provide a page for sports news and results. Their standout factors include an advanced mobile app. Also, coverage of thousands of events annually, particularly football.

Coral – Highly Rewarding for Regular Punters

 

Paddy Power – An Irish Favorite with Engaging Offers

Betfred – One of the best Football Betting Site

This bookmaker, just like most of them hlisted here, offers their very own Betfred promo code. Betfred stands out as a football betting site loved by many. It may lack a vast sports selection, yet it compensates with premium features. These include live streaming and in-play betting. Other features are cash-out, #PickYourPunt, and Daily Price Boosts. New clients enjoy a generous welcome bonus. Bet just £10 to get £30 in free bets and 60 free spins. Their mobile app is top-tier in the sports betting industry. It's accessible on various operating systems.

BetVictor – Best online betting bonuses 

BetVictor has a unique website platform with an astonishing design, on which you can use their Betvictor sign up offer. BetVictor's website has a sleek design, a user-friendly interface, and a wide variety of sports to choose from. They offer competitive odds and a bustling in-play section. With features like cash-out, live streaming, and bet builder fixtures, BetVictor caters to all punters. Their customer support is excellent, and their Help Center is comprehensive. BetVictor also provides regular bet coupons for various sports and events.

Grosvenor Sport – Best football live betting site

Grosvenor is an established brand in the United Kingdom, and they have many advantages like their Grosvenor sign up offer among other things. While their market selection is smaller, they provide competitive odds. Features include cash-out, in-play, and an outstanding mobile app. They uniquely offer to double odds on any sport, bet, or odds.

Out of our top 10 but still worth a look

UK bettors have always been spoiled for choice when it comes to bookmakers, new and old. Betfair, SkyBet, BoyleSports, and SBK are a few of the extremely popular options that punters regularly go for. Below, we have collected the best offers from those bookmakers mentioned, as well as a mixture of other bookmakers that you can review and potentially take interest in.

Betfair – £30 in free bets

Betfair, one of the world's largest online betting platforms, allows users to bet on a broad range of sports and offers a unique exchange betting option for improved odds. They also host casino games, online poker, and virtual sports betting.

• Sports betting: Betfair allows users to place bets on a wide range of sports events, including football, horse racing, tennis, cricket, and more.
• Their very own Betfair sign up offer. 
• Exchange betting: It allows users to place bets against each other rather than against the bookmaker. This can result in better odds for the bettor.
• Casino: Betfair offers a variety of casino games, including slots, table games, and live dealer games.
• Poker: The operator has a platform for playing online poker, with various tournaments and cash games available.
• Virtual sports: Betfair offers virtual sports betting, where users can place bets on simulated sporting events.

SkyBet – Bet £5 on Football, Get £30

SkyBet, under the famous “Sky” brand, offers a vast collection of sports and virtual betting options. Their platform is intuitive and mobile-friendly. While the in-play section has limited markets, its pre-game section is extensive. SkyBet excels in features, boasting one of the UK's best streaming services and unique Group Bets. They provide numerous promotions, particularly for football events. Also, the Skybet promo code offer is quite attractive for the UK market. 

Betway – Win a £30 Matched Free Bet

Betway, notable in the UK gambling scene, presents a vast sportsbook, unique betting options like e-sports, and an extensive in-play section. By using our very own Betway sign up code you are privy to their best offer. Key features include Bet Builder and Cash-out/Partial Cash-out. They also offer horse racing live streaming and an efficient mobile app.

SBK – Get £10 in Free Bets

This operator also offers an SBK promo code which you can take advantage any second now! SBK, a unique, mobile-only bookmaker, delivers an extensive app-based betting platform featuring over 25+ sports markets for pre-match and live betting. It also offers varied features such as cash-out, bet builder, and a live betting section. Its appeal lies in a broad range of payment methods.

Virgin Bet – Win two £10 free bets

Available to new customers, residents of Great Britain only and can be redeemed using the Virgin bet bonus code. Deposit and stake £10 as one bet to receive 2x £10 free bet tokens. Qualifying bets can be on any sport as long as the odds are at least 1/2 (1.5). Customers have 14 days to activate this offer after their Virgin Bet account registration. Once awarded, customers have 7 days to use the free bet tokens. They have no wagering requirements but if you win with a free bet as a stake, you get only the winnings and not the stake. Check T&Cs for a full list of which bets and what types of bets don't qualify for this promotion.

PokerStars – £50 Free Play

Not just a poker site, PokerStars offers betting on around 30 sports, in-play betting, and a solid e-sports selection. While there's no specific welcome offer for sports bettors, a £50 Free Play poker bonus awaits new customers depositing at least £10 with thePokerstars sign up offer.

BoyleSports – Various Bonuses on Slots, Live Casino, and Poker

Betiton – £15 free bet

Free Bet, Welcome Offer, Deposit Bonus, … The Bonus Jungle explained

Now that we have established the sites that have some of the best bonuses around, we’d like to spend a short bit of time explaining how each of the different bonuses work. It is important that you fully understand them if you are to take full advantage of them. So without further ado, let us explain some of the more common bonuses right now:

Welcome bonus

In sports betting, a welcome bonus is used to incentivise new customers to sign up for an account with a brand-new bookmaker that they have never used before. Typically, the bonus is provided to a new customer who makes their first deposit on a sports market. The bonus can come in a variety of forms. Including, but not limited to, free bets, match deposit bonuses, or no deposit bonuses. It is worth noting that the amount of the bonus and the terms and conditions can differ from bookmaker to bookmaker. Also, there can be various restrictions, such as wagering requirements, which a customer needs to be aware of before committing to a new bookmaker.

An example of a welcome bonus can be that a sportsbook offers a 100% match deposit bonus up to £100. What this means is that is a customer deposits £100, they will receive an additional £100 in bonus funds to use for betting. 

Reload bonus

A reload bonus is a type of sports betting bonus offered to existing customers as an incentive to make another deposit. It is similar to a welcome bonus, but it is not given to new customers but to existing customers to encourage them to continue playing and betting on the sportsbook. Reload bonuses are usually given out regularly. For instance, on a weekly or monthly basis. The amount and terms of the bonus can vary depending on the sportsbook.

For example, a sportsbook might offer a 50% match deposit bonus on all reloads made on a specific day of the week. Alternatively, the offer can be a 10% bonus on all reloads made during a specific month. Like welcome bonuses, reload bonuses may come with terms and conditions such as minimum deposit amounts and wagering requirements.

Free bet

There are various sites that hand out something referred to as a free bet for new customers. You can find these offers at bookmakers such as Paddy Power and Unibet. Now, the reason that such bonuses are referred to as ‘free’ is because you actually cannot lose money on the initial bet. This may seem like an unrealistic claim, but stick with us and we will explain why. Such bonuses are always capped at a certain point. 

The beauty of these bonuses is that you cannot lose money, first and foremost. But in addition to this, you still get to redeem the profits if your bet results in a win. Many people prefer the free bet  options compared to bonuses such as ‘bet x receive y’, as there is the insurance incentive here. However, this all comes down to personal preference.

Bet x receive y

To be perfectly honest, this is the most common type of bonus at the best betting sites in the UK. As you have seen through many of the bookmakers mentioned already, these offers are widely accessible. And as the name indicates, here you must bet a certain amount of money in order to receive a certain number of free bets. As an example, with Ladbrokes, you can bet £5 to receive £20 in free bets. But like all bonuses, these do tend to come with a few common restrictions. In many cases, there will be a minimum odd requirement for the initial wager.

And then once you get your free bets, these may also be tied in with specific markets and they can have minimum odd requirements as well. Of course, the fact that these are free bets means that you aren't actually taking on any risk when applying them. So with these bonuses, the only risk that you have really relates to the qualifying wager.

Deposit boost

Deposit bonuses aren't quite as common for sports betting as they might be for casino gaming. But they do indeed exist, and they mainly come in one form only. As you have already seen with several bookmakers, some of them will credit your account with bonus funds that are relevant to the amount you have deposited for your first transaction. As an example, if you deposited £20 and there was a 100% deposit match bonus, you would receive £20 in bonus funds. Obviously, the actual value of the deposit bonus can change from bookmaker to bookmaker.

But a good thing about these bonuses compared with others is that you then don't have the risk of the qualifying wager. That's because the bonus is credited once you have made the deposit. However, as we said previously, these bonuses aren't quite as common as some of the others mentioned here.

Boosted odds on the initial wager

In recent times, bookmakers have started to get rather creative with the sign-up bonuses. This is apparent through the many types of promotions available at the best betting sites. Specifically for this one, some platforms will drastically increase the odds for your initial bet only. Let us run through a quick example to show exactly how this works. Say that you wanted to bet on Chelsea to beat Newcastle in the Premier League. If the standard odds for this market were 2.00, some bookies might double the odds to 4.00 for new customers making their first wager.

Note that this is just an example, and the exact market or size of the odds boost can be quite different. But this is the general way in which these promotions work. When you claim such bonuses, however, the amount that you can actually bet will be limited. The maximum that you can potentially win will also be capped.

No deposit free bet

The final bonus we’d like to quickly talk about is arguably the least risky of them all. There are certain bookmakers out there that will give you a free bet by simply signing up. These are not super common when it comes to sports betting, but they are floating around. Generally speaking, the size of the free bets obtained with a no deposit bonus will be quite low. And in addition to this, you may need to meet a few wagering requirements before you can withdraw any winnings resulting from that token.

So while you don't need to risk any money upfront when accessing these bonuses, there is a degree of risk when trying to meet the wagering terms.

Insurance bets

Risk-free bets, also known as “insurance bets” or “money-back bets,” are a type of betting bonus offered by many online sportsbooks and bookmakers. They are typically offered as a way to entice new customers to sign up for an account, or as a reward for loyal customers.

With a risk-free bet, a customer can place an initial wager on a sporting event, and if that bet loses, the customer will receive a refund of the original bet amount. This refund is usually in the form of a free bet or a credit to the customer's account. The free bet can then be used to place another wager on a different event, giving the customer a second chance to win.

Loyalty bonuses

Loyalty bonuses are a type of promotion offered by sportsbooks to reward customers for their continued patronage. These bonuses are typically awarded to customers who have been active with a particular sportsbook for a certain period of time, such as a few months or a year. The specifics of a loyalty bonus will vary depending on the sportsbook. They can include things like free bets, cashback offers, or other perks.

The idea behind loyalty bonuses is to encourage customers to stick with a particular sportsbook and continue placing bets, rather than switching to a competitor. They are a way for the sportsbook to reward their loyal customers and keep them engaged with their platform.

What are the most popular football leagues to bet on?

When it comes to football betting in the UK, several leagues and tournaments garner significant attention. Here is a list of the top football leagues and tournaments for betting enthusiasts:

Premier League (EPL)

• Country: England
• Total Teams: 20
• Season: August until May

Discover these Premier League Predictions to place your bet today.

FA Cup

• Major football competition in the UK.
• Known for surprise results and exciting betting opportunities.
• Season: August until May.

Discover our page FA Cup betting tips.

La Liga

• Country: Spain
• Total Teams: 20
• Season: August until May

Discover our page La Liga predictions

Champions League

• Features the finest domestic teams in Europe competing for the prestigious trophy.
• Season: August until May.
• Offers numerous betting opportunities and enticing bonuses.

Just like some of the other major events on this list, you can find betting bonuses galore when the Champions League is on. 

World Cup

• Occurs once every four years.
• Provides enticing markets and bonuses from top bookmakers.
• Showcases the best football talent from around the globe.

Copa America

• South America's equivalent of the Champions League.
• Held annually, offering exciting markets and bonuses.
• Showcases football talent from the region.

Serie A

• Country: Italy
• Total Teams: 20
• Season: August until May

You can discover more Serie A predictions that get updated every day. 

Bundesliga

• Country: Germany.
• Total Teams: 18.
• Season: August until May.

Discover our Bundesliga predictions and betting tips

Ligue 1

• Country: France.
• Total Teams: 20.
• Season: August until May.

Discover our free Ligue 1 betting tips

What are the most exciting football betting markets?

One of the common traits at the best betting sites involves a huge number of markets for football betting. Of course, these markets relate to different elements of the game, and they each have different levels of risk. But to point you in the direction of the more exciting markets, we’d like to describe some options you may not have considered yet:

Accumulators

An accumulator bet isn't strictly an individual market. That's because an accumulator involves the combination of different markets into one single bet slip. These can contain just a handful of markets or many more. However, the fundamentals always remain the same. The markets and subsequent odds multiplied together to generate huge potential returns. The catch, however, is that all legs must win for the bet to be a winner.

Match odds

Match Odds markets allow bettors to predict the overall outcome of a game – home win, away win, or draw. With three different outcomes to choose from, the odds for this market are considered to be fair. It's a great option for those looking to make a slow and steady profit with low risk. 

Draw no bet

Another related market is the Draw No Bet, which only has two outcomes – home win or away win. If the game ends in a draw, the bettor gets their money back. It's a less risky option compared to the traditional Match Odds market. This market is similar to the Double Chance market in that it allows the bettor to insure their bet against a draw.

Correct score

The Correct Score market is different from the overall outcome market and focuses on the individual goals scored. This market consists of several results that relate to the final score of the game. It offers higher odds, making it a relatively risky option but with the potential for higher profits. It also works well as a way to insure oneself against specific outcomes.

Over/Under

Over/Under Bets is another option that is less specific in terms of goals and usually exists in values one apart, starting from 0.5. In this market, bettors can predict whether the number of goals scored will be Over or Under a specified number. This market can be exciting with numerous odds available. However, the Over 0.5 outcome is considered a safe bet with a high probability of being correct but low profits.

Both teams to score

In some instances, punters prefer not to predict how the game will end. After all, football can be a bit of an unpredictable sport. So instead, you can go down this avenue where you can predict whether both teams will score or not. The odds can often be rather appealing for this market, but whether you choose yes or no depends on what teams are playing. Of course, a positive of this market is that if you select yes, you won't really mind which team is scoring the goals – as long as they both manage to hit the back of the net.

Anytime scorer

You can often get some fantastic odds by choosing an individual player to score during the game. With that said, the odds are generally quite low if you go for a prolific striker such as Mo Salah or Cristiano Ronaldo. But if you shoot for some guys that aren’t regular scorers, you can lock in some pretty awesome value. Key examples to go for here involve attacking midfielders or defenders that have a shot at scoring from corners.

Red card / yellow card

Think that the game you are betting on will be a feisty affair? If so, you may want to consider betting on the number of cards in a game or who might be booked. If you pick a red card to be given during a game, the odds are always pretty high! But you can also bet on the number of yellow cards in total, or for each individual team.

Final conclusion on the best UK football betting sites

The UK is full of online bookmakers trying to either perform a service to the punters or scam them. How would a new player know if a bookmaker is trustworthy and if they offer a good platform? We tried explaining what makes a betting site good and what anyone should look for when trying to find the best betting site.

In our article, we listed many bookmakers and explained what exactly they are good at providing the customers. Every one of them is different, and you should visit a couple of sites before you make your final decision on where to start online betting. If you end up choosing to create an account with any of these bookies, you won't be disappointed.

Disclaimer: Bet365 Terms and Conditions apply / New Customers Only. This review is based on personal experience of the Bet365 offers. The above information is subject to change, please refer to Bet365 online platforms for the latest updates.