Best Football Betting Sites UK in 2024

Sign up with these top football betting websites

With so many sports betting websites to choose from, it can be a challenge for football fans to find the best sportsbook in the UK. Top bookies compete for the best odds and markets, and the world of online betting is thriving in the UK.

Football is the most popular sport to bet on right now, and every top bookmaker offers a vast selection of football odds and bets. In this article, we’ll do a deep dive into the top 10 best football betting sites, including bet365, Coral, and Ladbrokes, available in 2024, and detail their pros and cons.

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Our top pick



  • £40 in sports bets, money back
  • Match Multi Bet Builder
  • Acca boosts
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  •  £40 free bets welcome offer
  •  Premium sports betting trading services
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Planet sport bet

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  • Get £10 in free bets
  • Acca boosts
  • Top football odds
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  • Bet £5, get £20 in Free Bets
  • Odds boosts
  • Correct Score challenges
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  • Welcome offer: £50 in free bets
  •  Unique tipster feature
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  • £40 in free play
  • ACCA boosts
  • Welcome Offer
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  • Best live-streaming portfolio
  • Appealing Design
  • Promo code: SPORTSMAX
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  •  £50 in sportsbook bonuses
  •  Premium App
  •  #PickYourPunt
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  • Bet £10 & get £10
  • Tons of football betting markets
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  • £20 free bets welcome offer
  • “Build Your Bet” football feature
  • Best promotions for regulars
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  • Get double the odds
  • ACCA boosts
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Top football betting sites in the UK

Here’s my list of the top five football betting sites in the UK. Unibet, William, Betfred, and Bet365 have taken the first 3 spots with quality betting platforms while operators like Ladbrokes, Coral, etc. follow them. All of them are licensed and secure, meaning you’ll be 100% safe no matter which one you pick.

We reviewed in detail all of the major bookies:

  1. Bet365
  2. Betfred
  3. Unibet
  4. Coral
  5. Ladbrokes

1. Bet365 - the UK's Premier Betting Site for Football Coverage

bet365 has been around forever in the sports betting world, establishing itself as one of the biggest and best UK sportsbooks. The bookie is renowned for great football odds, top live streaming, and vast betting markets.

Football is bet365’s bread and butter. Every top league is covered, including the Premier League and EFL Championship. You can also bet on the UEFA Champions League and all major international cups. Better yet, bet365 covers the Scotland Premiership, Spain Segunda, and the Euros, as well as virtual and e-soccer.


On any given football match, bet365 covers somewhere around 100 markets, including Scorecast, Own Goal, Half-Time, Team Corners, Correct Score, Method of Victory, Asian Cards, Card Handicap, 10 Minute Result, Most Assists, etc. It’s truly the go-to betting site for football punters.

The popular bookmaker also offers a Bet365 bonus code for new customers. As of June 2024, you can take advantage of the “Bet £10, Get £30 in Free Bets”* promo for your next football bet.

Throughout the year, they offer various promotions for existing customers, including the current “Soccer Early Payout Offer”*. Bet365 is one of the best in the business for football bets.

*T&C apply

  • Among the highest-rated sportsbook mobile betting apps
  • Dozens of enhanced odds and pioneering football betting features
  • Massive sports betting market, with football at the forefront
  • Excellent football streaming service
  • Complaints of accounts being closed for unclear reasons
  • Withdrawal issues for large bets have been detailed on social media
  • The mobile app looks dated
  • Payouts can be a little slow

2. Betfred – A versatile UK bookie

BetFred has a great story. It was established in 1967 when founder Fred Done opened his first high-street betting shop using his winnings from a bet on England to win the World Cup the previous year. After growing the firm into a national chain, it now operates a high-quality online operation, too.

Known as the bonus king, Betfred is now one of the most recognisable and trusted online bookmakers. Their football coverage is extensive, with a huge range of markets for all competitions and individual matches and events. This includes all domestic, foreign, continental, and international tournaments.

There are upwards of 30 pre-match betting markets for each match, with more in-play options opening up after kickoff. Some pre-match betting opportunities include match results, correct score, total number of goals, Over/Under goals, cards betting, first and/or last goal scorer, and many more. They also offer a hugely popular #PickYourPunt bet builder tool.

New customers can use the Betfred promo code to enjoy a welcome bonus of £30 in free bets after wagering a qualifying bet of £10. And there’s plenty to please existing customers as well.

Throughout the football season, Betfred runs football-based promotions such as Goal Fever, where players can pick up a cash bonus if their team wins by three or more goals. Or, there’s Double Delight & Hat-Trick Heaven. This promotion sees Betfred’s generous odds doubled or trebled on all first-goal scorer bets where the selection scores a second or third goal.

With Acca Flex all pre-match football accumulator bets of five legs or more will receive a cash bonus of up to 50% should all selections win. Plus, if one selection loses, players get their money back up to £10 as cash. Other features include cash-out and Daily Price Boosts.


This is a top bookmaker, rightfully earning its place at the top of our list. It covers over 24 different sports where players can enjoy live streaming, live betting, full or partial cash out, bet builders and safer gambling tools which is why we are hailing Betfred’s versatility.

  • Wide range of sports markets
  • One of the best UK sports betting welcome offers
  • Top odds on football markets
  • Excellent virtual sports and live-streaming options
  • The Betfred app can experience lags during busy periods of football
  • The website could do with a revamp
  • In-play could be better
  • Sluggish sign-up process

3. Unibet – Highly competitive odds

Unibet, a notable bookmaker in Europe, offers a wide array of sports markets. It particularly emphasizes popular sports like football, rugby, and ice hockey. Unibet offers the Match Multi Bet Builder feature and a new Virtual Sports section. It is also generous with bonuses and often has in-play and cash-out events.

Their football coverage is vast, including leagues worldwide, which provide highly competitive odds. A modern bettor would appreciate the range of bets, with major Premier League games offering over 350 betting markets.

  • One of the best online football betting sites UK for European gambling markets
  • Highly-rated Unibet mobile app
  • Live streaming across a range of sports exceeds a lot of the competition
  • An innovative approach to derivative betting markets, such as Acca insurance
  • Social media comments stated delays when receiving big payouts
  • Current bonus has unfavorable minimum wagering requirements T&C

4. Coral - High rewards for regular punters

Coral is an established brand with many customers. They have a Coral sign up offer, as well as a user-friendly platform. It may have one of the broadest Sportsbooks in the UK.

Although, the choice of markets is greater for popular sports like Football, Horse Racing, Tennis, and Greyhounds. Coral offers multiple features, including cash-out and in-play options. “Build Your Bet” for football events and a request-a-bet service via Twitter using #YourCall. They also provide five virtual sports, including Darts.

  • Solid range of free-to-play games
  • One of the biggest football betting markets
  • Fast withdrawal times across a range of payment options
  • Many football-specific bonuses and promotions
  • Excellent live-streaming options
  • A fairly basic website and desktop features
  • There are a handful of negative reviews regarding slow payout times
  • Limited slot features for casino gamers

5. Ladbrokes - Highly-regarded football betting platform

Ladbrokes is a highly regarded football betting site in the UK and abroad, and it has a thriving operation in Australia. Their platform is user-friendly with a unique, appealing design. Features include a Bet Builder, top-quality live streaming, wide-ranging in-play events, and the ability to bet via Twitter/X with #YourCall. While they might not cover niche sports comprehensively, they excel in popular sports like football.


Despite a reputation for less competitive odds, Ladbrokes offers excellent football betting options and numerous promotions for existing players. They’ve also introduced a betting exchange for peer-to-peer betting. You can also take advantage of their very special Ladbrokes sign up offer for first-time customers.

  • Ladbrokes mobile app versions regularly updated
  • Amendable in-play accumulators
  • Loads of bonuses and promotions
  • Extensive football section
  • Great for streaming
  • Top-notch security
  • Less promotions for existing customers
  • Prices can fluctuate
  • Customer support not available 24/7

6. PokerStars – Not just for poker

Not just a poker site, PokerStars offers betting on around 30 sports, in-play betting, and a solid e-sports selection. While there’s no specific welcome offer for sports bettors, a £50 Free Play poker bonus awaits new customers depositing at least £10 with the Pokerstars sign-up offer.

  • Generates over half of the global online poker traffic
  • Revered reputation with 20+ years in the industry
  • Huge selection of poker games and bets to place
  • Limited sports betting options
  • Some withdrawal issues and a handful of negative reviews
  • Bonus codes are not particularly impressive for existing customers

7. Copybet - A unique tipster betting feature for the professionals

Copybet has a unique angle into the UK market, providing a platform where professional tipsters and punters could overlap. What sets CopyBet apart from traditional bookmakers is its focus on copy trading, which allows punters to replicate the bets of other tipsters.

So, instead of doing all your research, you can explore what some top tipsters have to say and copy their selections. While it’s not a foolproof strategy, it’s been growing into the UK market and has struck up some key deals with prominent English football teams to boost their profile.


In addition to its focus on football, Copybet covers a variety of sports, including tennis, basketball, and ice hockey. The odds are competitive and fair across betting markets.

  • Innovative copy trading system
  • Access to expert sports betting strategies and insights
  • Offers welcome offers and promotions for new users
  • User-friendly Copybet mobile app
  • Relying on tipsters can lead to losses
  • Not the same level of flexibility as other sports betting sites in the UK

8. Bwin - Extensive coverage

Bwin is a prominent name in the world of online sports betting, and it is known for its extensive coverage of sports events. With a wide range of sports available, including football, tennis, basketball, and more, Bwin caters to the diverse interests of sports enthusiasts. Football, one of the most popular sports globally, receives significant attention on the platform, covering various leagues, tournaments, and matches worldwide.

New users are typically greeted with welcome offers. Additionally, ongoing promotions and bonuses are often tailored to specific sports events, adding user excitement and value.

Bwin sports betting homepage

Bwin prides itself on offering competitive odds across many markets, ensuring users can access fair and attractive bet rates. Whether it’s traditional match betting, live betting, or special markets, Bwin provides a comprehensive array of options for bettors to explore.

The availability of a user-friendly mobile app further enhances the betting experience. The app allows users to place bets conveniently from their smartphones or tablets and offers all the features available on the desktop version, ensuring a seamless transition between devices.

With its reputation for reliability, extensive coverage of sports events, competitive odds, and user-friendly platform, Bwin stands out as a top choice.

  • Extensive coverage of sporting events
  • Special offers for new and existing users
  • Competitive odds across a wide range of markets
  • User-friendly Bwin app
  • Customer support response times are sometimes slow
  • Layout and design not intuitive
  • Withdrawal processing times can take longer than expected

9. Grosvenor Sport – Best football live betting site

Features include cash-out, in-play, and an outstanding mobile app. Grosvenor offers double odds on any sport, bet, or odds and constitutes a safe choice.

Grosvenor Sports Bonus

  • Accumulator boosts that are designed to bring in a different type of Grosvenor clientele
  • Wide range of sports and miscellaneous markets
  • Fast payouts, using the same service as their globally reputable casino payout system
  • Some bettors are unaware of their sports betting markets
  • Limited sports betting app. Grosvenor needs to adjust the app to match the big names
  • Difficult speaking to customer services via phone, especially for specific queries
  • Not as many live streams as Bet365 or Ladbrokes

10. BoyleSports – Bonuses on Slots, Live Casino, and Poker

BoyleSports is the largest independent bookmaker in Ireland, which means that they have a Boylesports sign up offer. Ireland’s largest independent bookmaker, BoyleSports, boasts a prominent online presence and extensive sports betting options alongside its casino, live casino, poker, and bingo games. Despite its strengths, it currently lacks a welcome bonus for punters.

The best Irish betting sites

  • Multiple bonuses for new customers
  • Easy to register within the hour
  • The live chat option was quick, friendly, and efficient
  • Not a visible name in UK gambling
  • Relatively few ways to deposit and withdraw your funds

11. William Hill – Biggest name in sports betting

Being one of the oldest, William Hill is one of the biggest names in sports betting, certainly in the UK. The bookie covers at least 30 sports and offers top odds, diverse markets, and great promotions.

William Hill is still going strong on the high street. It offers great welcome offers and promotions for existing customers and the app is excellent. Likewise, the desktop site is good too.

william hill homepage

Regarding football, the bookmaker offers live streaming for some of the top European football leagues, and in-play options are available for all games. They cover an extensive range of sports, leagues, and matches, from popular international tournaments like the FIFA World Cup to domestic leagues like the English Premier League, La Liga, Serie A, and others.

  • Outstanding football offering
  • Top odds and prices
  • Excellent bonuses for new and existing customers
  • Top customer service and Safer Gambling tools
  • Fast withdrawals

12. Paddy Power – an Irish favourite with engaging offers

This bookie also offers a new customers-only Paddy Power sign up offer. Paddy Power, an Irish football betting site, has made a name for itself amongst UK punters with its engaging platform and a broad selection of sports, including less popular ones like Netball and Table Tennis.

They provide a solid range of betting markets and frequently offer power prices for many events across various sports. Their platform offers access to the latest betting news, a free bet calculator, live sports, Football Same Game Multi bets, and more. New customers can use the Paddy Power sign-up offer: bet £20 and get it back if it loses.

  • Award-winning Paddy Power app
  • Offers excellent promotions to existing customers
  • Their social media presence can vex some football fans

13. BetVictor – best online betting bonuses

BetVictor has a unique website platform with an astonishing design, on which you can use their Betvictor sign up offer. BetVictor’s website has a sleek design, a user-friendly interface, and a wide variety of sports. They offer competitive odds and a bustling in-play section. With features like cash-out, live streaming, and bet builder fixtures, BetVictor caters to all punters.

BetVictor’s customer support is excellent, and its Help Center is comprehensive. It also provides regular bet coupons for various sports and events.

  • Huge selection of football betting markers
  • Competitive football odds
  • Unrivalled promotions and offers for new and existing customers
  • Great customer service
  • Lack of payment options available
  • Live streaming limited

14. Sky Bet – A Leading Name in the Industry

SkyBet, under the famous “Sky” brand, offers a vast collection of sports and virtual betting options.

In 2023, the brand signed a five-year extension as the sponsor of the English Football League. Sky Bet often runs great deals on EFL betting and has great odds on top leagues like the Premier League, La Liga, and Serie A. The bookie offers an unrivalled selection of football markets, with every type of bet covered, making it one of the standout betting sites for football.

Skybet betting app

Their platform is intuitive and mobile-friendly, with live streaming, strong in-play offerings, and first-class Bet Builder options. While the in-play section has limited markets, its pre-game section is extensive. SkyBet boasts one of the UK’s best streaming services and unique Group Bets.

Being tied to one of the biggest UK brands allows Sky Bet to offer some standout prices. In truth, you can’t go wrong with Sky Bet, earning its place on our top 10 football betting sites list. Plus, they have numerous promotions, particularly for football events. New customers can sign up with the Skybet promo code offer.

  • Unmatched football betting market offerings
  • Skybet mobile app is great to use
  • Excellent reward scheme for existing customers
  • Solid sign-up offers and welcome bonuses
  • Good live streaming for football
  • Inconvenient deposit and withdrawal factors
  • In-play betting has limitations
  • Not all sports are available for live-streaming

15. Virgin Bet - Huge Footy Market

This promo is available to new customers and residents of Great Britain only, and it can be redeemed using the Virgin Bet bonus code. Deposit and stake £10 as one bet to receive 2x £10 free bet tokens. Qualifying bets can be on any sport if the odds are at least 1/2 (1.5). Customers have 14 days to activate this offer after their Virgin Bet account registration.

Once awarded, customers have 7 days to use the free bet tokens. They have no wagering requirements, but if you win with a free bet as a stake, you only get the winnings and not the stake. Check T&Cs for a full list of which bets and what types of bets don’t qualify for this promotion.

  • Great website and mobile app
  • Some of the best football odds around
  • Loads of sports market, with football the focus
  • Live streaming service
  • Great in-play and build-a-bet options
  • Slow withdrawals
  • Minimum PayPal deposit is £10, which could put some users off
  • Mobile app good but a little dated
  • Payouts can be slow at times

Despite this bookmaker being a new betting site, it was established quickly as a reference for UK punters.

Other noteworthy mentions

UK bettors are spoiled for choice when it comes to bookmakers. Here are some other betting sites that make the honourable mentions list.

Spreadex – Where Trading & Betting Collide

Spreadex has operated in the UK market for 25 years. The Hertfordshire-based company has a unique blend of financial trading, sports betting, and casino gaming.

Even if you use their sign up offer of £40 in free bets, you must know how to perform a spread bet in order to really gain an advantage. If you aren’t in a position where you know how it works, you could have difficulty navigating the site. They could also increase the number of deposits and withdrawals available on the site; it’s a very thin choice, even compared with some mid-range competition, never mind the elite.


Here we have another relatively new gambling operator with an offer that’s worth mentioning, especially using their Parimatch sign up offer. PariMatch has 25+ sports betting markets and hundreds of popular competitions. Football is the main focus because the football section is extensive.

There are hundreds of betting options and what impressed us was how competitive the odds are. On top of that, customers can enjoy enhanced accas, betting boosts, and trending bets. The website has e-sports betting and other specials like UK/US politics, a full entertainment section, and more.

Features-wise, PariMatch is right there with the best names in the industry. It has a cash-out feature, a bet builder, live betting, and live streaming on certain events.


ELiveScoreBet, a new sportsbook owned by Virgin Bet’s team, offers more than 30 sports betting categories, including e-sports and politics. New customers can stake a minimum of £10 to win £20 in free bets when using the Livescore bet bonus code.

Bet UK

Bet UK is a new bookmaker that’s part of the Leo Vegas brand and you can take advantage of their exceptional BetUK sign-up offer right now. Bet UK, a part of the Leo Vegas brand, offers more than 30 sports betting options with competitive odds and a bet builder.

However, they lack live streaming and a VIP program. New customers can earn up to £30 in free bets with a minimum deposit of £10. Qualifying bets need to be placed within 7 days of account creation and at odds no lower than 1/2.


With almost 20 years in the industry, 10Bet is one of the best gambling operators that offers its services in the UK. This opportunity is valid only using the 10bet sign up offer. Their offering also includes over 60,000 pre-match and 25,000 live betting events monthly. Unfortunately, live streaming is not a feature currently offered.

To benefit from a generous promotion, new customers can enter the promo code PLAY10 during registration, which activates a 50% bonus of up to £50. It requires a minimum deposit of £15 to qualify for the bonus.


Betway, notable in the UK gambling scene, presents a vast sportsbook, unique betting options like e-sports, and an extensive in-play section. By using our Betway sign up code, you are privy to their best offer. Its top features include Bet Builder and Cash-out/Partial Cash-out. They also offer horse racing live streaming and an efficient mobile app.


This operator also offers an SBK promo code which you can take advantage of any second now! SBK, a unique, mobile-only bookmaker, delivers an extensive app-based betting platform featuring over 25+ sports markets for pre-match and live betting. It also offers varied features such as cash-out, bet builder, and a live betting section. Its appeal lies in a broad range of payment methods.


NetBet might not have made our top ten list of best betting sites UK football, but it’s nonetheless an experienced bookmaker that offers a £10 free bet to new customers who stake at least £10. They present odds on 45+ categories, with numerous features like Bet Builder, cashout, and live betting, though they lack a live-streaming option.


This exceptional offer can be taken advantage of through the use of, but not exclusively, the Quinnbet coupon code. Operating since 2010, Mr. Mega added a sportsbook to their platform recently, offering pre-match and in-play betting on over 25 sports. The operator lacks Bet Builder and live streaming but compensates with various betting markets. New users can benefit from a £10 free bet token on a £15 deposit and stake.


Fafabet is a UK gambling operator known for unique welcome offers and promotions. They provide sports betting on 30 categories, including politics and GAA hurling. Popular options like football, horse racing, greyhounds, and golf are available. No live-streaming or Bet Builder options are offered. One way that they’ve been able to promote themselves is through their unique Fafabet sign up offer.

Star Sports

Star Sports is a UK-based online sportsbook and casino, which offers, just like most bookmakers in its market, a Starsports bet promo code. They offer diverse sports betting markets, including football and horse racing.

The user-friendly website works seamlessly on desktop and mobile. Licensed by the UK Gambling Commission, Star Sports ensures fair gaming. They provide secure payment options and reliable customer support.

How to choose a football betting site

There are plenty of factors that determine if a betting platform is a good choice or not. The most important consideration is the punter’s preferences. A good bookmaker provides everything a punter would need and even tries to give them new things to do.

  • The best UK bookmakers have tons of sports and markets to choose from. Many customers like to have their options open if any time in the future, they change their preferences and try out something new.
  • The bookmaker needs to have a secure online platform so your data isn’t in danger, and also make sure the bookie has a license from the UK Gambling Commission.
  • Quality of odds on both pre-game and in-play markets, after all, the better the odds, the higher the payout.
  • Quality of the website platform and how easy or hard it is to navigate.
  • Live streaming is in high demand, especially for punters who like placing in-play bets, and having it is an advantage.
  • Cash-out is one of the most popular features in sports betting, and we will look at how many markets the feature is available on in the Sportsbook.
  • Request a bet or bet builder features are relatively new and more people use them every day, having them as an option is a definite plus.
  • Other unique features that may help punters are accumulators, mobile applications, and more.
  • The promotions offered are one of the first things people notice about a bookie, and they are essential because they could reward you with a free bet, refund, or deposit bonus.

Best sign up offers in the UK: Bet365

Bet £10 & Get £30
Bet365 UK


How to sign up on a football betting site

1. Pick a football betting site

Although we have broken down a list of the top UK football betting sites, it is normal if they don’t fit all your desired criteria.

However, there is quite a high chance that one of them will tick most of your boxes, which is why you should browse the features of each of these sites when you get the chance.

Make sure you look for factors such as a welcome bonus, live streaming opportunities, and the competitiveness of the odds.

2. Create a new account

After you’ve picked your favourite site, you must register an account. Providing that you have an address in the UK and that you are over the age of 18, you are eligible to sign up.

To do so, you must simply run through a quick registration process, and you’ll be asked to give details such as your date of birth, contact, address, and full name. Most of the time, a registration process can take around 5 minutes to complete from start to finish.

3. Make your first deposit

After running through the first two steps and opening your account, you must deposit some real funds.

You may use many different methods to do this at the best football betting sites, and this can often include debit cards, bank transfers, e-wallets, and even prepaid cards.

The standard deposit minimum is usually between £5 and £10 at a sports betting site, so you do not need to deposit a whole lot of money to get things started either.

4. Scope out a market and place a bet

Now you’re ready to make use of the football betting markets!

To check them out, select football from the list of sports with your chosen provider, and this should open up what games are currently available as well as what games are upcoming.

If you do not want to wait to place a bet, you can always navigate to the live betting section to find a desirable market.

Best sign up offers in the UK: Hilliam Hill

Bet £10 Get £60



10 features of a top football betting site

The most important aspect of a good football betting site is that it appeals to the user’s personal preferences. Bonuses play a big part in ranking the top betting sites in the UK, but its the added features that keep punters happy in the long term. When assessing any betting site, check out these aspects in greater below:

1. Wide range of sports and betting options

An online sportsbook that offers a variety of sports and betting options can be more appealing to users, as it gives them more options to choose from. This can include popular sports like football, basketball, and baseball, as well as niche sports like cycling and e-sports. A sportsbook that can cover a variety of sports and events can be more appealing to users.

  • + Appealing to users and caters to all interests
  • – May not have in-depth coverage of niche sports

2. Enhanced markets

Some of the best football betting sites will have competitive odds for most sports markets. What we mean by this is that the odds will be higher than what you’d find at other betting sites.

This makes quite a difference in the long run, and it means that you stand to win more cash if your bet comes through. However, there is another feature that is quite common at the top sites. This feature is known as enhanced markets, and this is where the odds have been given a bet boost.

Since the odds directly relate to the amount of money you could potentially win, this is always a positive thing. The only thing we will say is that some bookmakers will pick these markets for you. But other bookmakers let you dictate the market, which is preferable.

  • + Higher potential winnings, customer can dictate market
  • – May not offer this feature on all markets

3. Live betting

Live betting is a feature that allows users to place bets on sporting events as they are happening. This can add an extra level of excitement to the sports betting experience, as users can place bets and see the results in real time.

Live betting is typically available on a wide range of sports, including football, basketball, baseball, and more. Users can place bets on a variety of outcomes, such as the winner of the game, the final score, and individual player or team performance.

Live betting odds are typically updated in real-time, and the sportsbook will usually display the current score and other relevant information to help users make informed betting decisions.

  • + Extra excitement, ability to bet on various outcomes in real-time
  • – May not have live betting available for all sports or events

Our picks for the best live betting sites in the UK:

  1. Boylesports
  2. Copybet
  3. BetVictor

4. Live streaming

Everybody loves watching live sports, it’s a fact. There are so many television providers that give access to live streaming with expensive packages. Believe it or not, betting providers are capable of doing the same.

These days, most bookmakers offer live streaming services, giving punters the option to watch the games/events that they’re placing bets on. A broad range of sports are usually offered and can be streamed in HD.

Bookmakers that possess live streaming also allow punters to make live bets based on what they are watching at a certain point in the game/event. The best part though, is that the livestreaming option features prominently on bookmakers’ mobile apps. Meaning that live sports can be viewed on the go and can be viewed with ease.

  • + Ability to watch live sport without extra cost, make live bets while watching
  • – May not have streaming available for all sports or events; the quality of streaming may vary

5. Cashouts

The cash-out tool was revolutionary when it first hit major bookmakers several years ago. This tool is only accessible through online platforms, and as you may already know, the cash-out tool lets you end your bet prematurely if your bet is performing well and the bookmaker is offering some nice returns – packaged up through the cashout offer. You don’t have to take the cash-out offer if you don’t want to.

In our experience, it’s nice to have the option anyway. After all, how many times have you been in a position where your bet was winning but it then ended up losing when the final whistle was blown?

  • + Opportunity for profit, ability to lock in winnings
  • – May not offer cashouts for all bets, may not be desirable for some users

6. Bet builders

Some of the best bookmakers in the UK will always create a diverse range of markets. This is true for most sporting events. The more markets available, the more options you have when it comes to deciding what to bet on.

But sometimes, no matter how many markets are offered, you may decide that none of them looks particularly appealing. This is where the bet builder tool comes in handy. This tool lets you combine various markets for an individual game and then bet on them as one.

This is somewhat similar to an accumulator, in the respect that each part of the bet must pull through for the bet to win. The odds also get multiplied together when doing this, which can lead to high odds depending on what you pick.

  • + Opportunity for fantastic odds, flexibility in creating unique bets
  • – Each part of the bet must pull through for the bet to win, and may not have bet builders available for all sports or events

7. Partial cashouts

There is one downside to being able to cash out your sports bet. If you do cash out the wager, you are leaving some potential profit on the table.

This can be a tough decision to make for any sports punter. Here’s the good news – many sites now let you perform a partial cashout instead of a full cashout. This lets you take out a profit that you are happy with, while still leaving part of your stake in play.

The benefits of doing this are that you can still let the bet ride until the very end. This keeps things exciting, and it also means that there is the potential to claim higher winnings if the bet does pull through.

  • + Opportunity for profit while still leaving a portion of the bet in play
  • – May not have partial cashouts available for all bets, which might be a difficult decision for some users

Our picks for the best cash out betting sites:

  1. Kwiff
  2. William Hill
  3. NetBet

8. Mobile compatibility

With more and more people accessing the internet on their mobile devices, an online sportsbook needs to be mobile-friendly. This means that the website should user user-friendly and easy to navigate on a smartphone or tablet. This can be more convenient for users, as they can access the sportsbook from anywhere and at any time.

  • + Convenience, accessibility from anywhere at any time
  • – May not have all features available on mobile, and may have a less engaging user experience

9. Customer service

Customer service can make or break your betting experience with any given bookmaker. Look for a bookie with a responsive and helpful customer support programme. This means one that can resolve account-related issues, disputes, and other betting inquiries.

Typically you can look for reviews online to gauge how they address technical glitches or payment concerns. A bookmaker’s reputation can be shaped by its customer service quality, influencing whether bettors choose to continue using the platform and recommending it to others.

10. Deposit and withdrawal options

If you have a preferred way of making financial transactions, make sure that the bookmaker you’re about to sign up with covers it. The availability of withdrawal and deposit methods can depend on the bookmaker’s location, legal status, and more. Opt for a bookie with plenty of options, including PayPal, to ensure maximum flexibility and convenience when transferring funds.

What are the most exciting football betting markets?

One of the common traits at the best betting sites involves having plenty of football betting markets across various elements of the game. Each comes with their own risks. Here are some of the common ones:


An accumulator bet isn’t strictly an individual market. That’s because an accumulator involves the combination of different markets into one single bet slip. These can contain just a handful of markets or many more.

However, the fundamentals always remain the same. The markets and subsequent odds multiplied together to generate huge potential returns. The catch, however, is that all legs must win for the bet to be a winner.

Match odds

Match Odds markets allow bettors to predict the overall outcome of a game – home win, away win, or draw. With three different outcomes to choose from, the odds for this market are considered to be fair. It’s a great option for those looking to make a slow and steady profit with low risk.

Draw no bet

Another related market is the Draw No Bet, which only has two outcomes – home win or away win. If the game ends in a draw, the bettor gets their money back.

It’s a less risky option compared to the traditional Match Odds market. This market is similar to the Double Chance market in that it allows the bettor to insure their bet against a draw.

Correct score

The Correct Score market is different from the overall outcome market and focuses on the individual goals scored. This market consists of several results that relate to the final score of the game.

It offers higher odds, making it a relatively risky option but with the potential for higher profits. It also works well as a way to insure oneself against specific outcomes.


Over/Under Bets is another option that is less specific in terms of goals and usually exists in values one apart, starting from 0.5. In this market, bettors can predict whether the number of goals scored will be Over or Under a specified number.

This market can be exciting with numerous odds available. However, the Over 0.5 outcome is considered a safe bet with a high probability of being correct but low profits.

Both teams to score

In some instances, punters prefer not to predict how the game will end. After all, football can be a bit of an unpredictable sport. So instead, you can go down this avenue where you can predict whether both teams will score or not.

The odds can often be rather appealing for this market, but whether you choose yes or no depends on what teams are playing. A positive of this market is that if you select yes, you won’t mind which team is scoring – as long as they both manage to hit the back of the net.

Goalscorer markets

There are many types of goalscorer markets, but to give you an idea, they involve the sportsbook offering various odds on the likelihood of a player scoring goals in different situations, such as first goal, last goal, or anytime during the match. Punters will be rewarded for accurately assessing player form and performance trends, regardless of whether they are in the starting line-up or on the bench, with odds reflecting each player’s goal-scoring ability and recent form.

To place a goalscorer bet, punters must select a player. If this player scores within pre-specified conditions, the bet is paid out.


Perhaps one of the most common types of bets is the handicap bet. This is where one team or player gets a virtual advantage or disadvantage to balance the odds. Bookmakers adjust the handicap to level the playing field when there’s a clear favorite.

This type of bet allows bettors to wager on the perceived stronger or weaker side with more balanced odds. Handicap bets can be applied to all sorts of outcomes, including the final result or team statistics, depending on the bookmaker.

Anytime scorer

You can often get some fantastic odds by choosing an individual player to score during the game. The odds are generally quite low if you go for a prolific striker such as Mo Salah or Cristiano Ronaldo.

If you go after some guys who aren’t regular scorers, you can lock in some awesome value. Key examples involve attacking midfielders or defenders that have a shot at scoring from corners.

Red card/yellow card

Think that the game you are betting on will be a feisty affair? Consider betting on the number of cards in a game or who might be booked.

If you pick a red card to be given during a game, the odds are always pretty high! But you can also bet on the number of yellow cards in total, or for each team.

What are the most popular football leagues to bet on?

When it comes to football betting in the UK, several leagues and tournaments garner significant attention. Here’s a list of the top football leagues and tournaments to bet on:

Premier League (EPL)

  • Country: England
  • Total Teams: 20
  • Season: August to May

See our Premier League Predictions to place your bet today.

FA Cup

  • Major football competition in the UK
  • Known for surprise results and exciting betting opportunities
  • Season: August to May

Discover our page FA Cup betting tips.

La Liga

  • Country: Spain
  • Total Teams: 20
  • Season: August to May

Discover our page La Liga predictions

Champions League

  • The finest domestic teams in Europe competing for the prestigious trophy
  • Season: August to May
  • Offers numerous betting opportunities.

See these betting bonuses galore when the Champions League is on.

World Cup

  • Once every four years
  • Provides enticing markets and bonuses from top bookmakers
  • Showcases the best football talent worldwide

Copa America

  • South America’s equivalent of the Champions League
  • Held annually, offering exciting markets and bonuses
  • Showcases football talent from the region

Serie A

  • Country: Italy
  • Total Teams: 20
  • Season: August until May

See more Serie A predictions, updated daily.


  • Country: Germany
  • Total Teams: 18
  • Season: August until May

Discover our Bundesliga predictions and betting tips

Ligue 1

  • Country: France
  • Total Teams: 20
  • Season: August until May

Discover our free Ligue 1 betting tips.

Best Football Betting Sites in 2024: Our Conclusion

Everywhere you look, you can find competitive odds on football games. Many top UK bookmakers are fighting for your business, so be sure to take advantage of this. If you’re new to the game, look around for the best welcome and sign-up offers before starting your football betting journey. Betfred’s generous “Bet £10, Get £50” promo is hot.

If you’re looking for experience, bet365, Sky Bet, BetVictor, William Hill, and Coral have you covered. For those looking for something newer and more exciting, check out Virgin Bet or SpreadEx.

Football is the number one sport to bet on in Britain, and every UK sportsbook offers vast markets and various promotions. You can create accumulators, pick the result of a single match, bet in-play, or back your team to win the title – the possibilities are endless in the football betting world.