Football betting odds explained: How are football odds calculated?

Ever wanted football betting odds explained to you? Have you ever thought “how are football odds calculated?” – if so, you are in the right place!

Understanding betting odds is the most crucial factor before placing a sports bet. The quality of the odds you are getting is an essential consideration, and if you don't know how to calculate them on your own, you should learn. Not understanding the odds is the main reason people lose funds in the long run.

In our article, we would like to help you learn more about football betting, how to understand odds and probabilities better, and how bookmakers work. We also have all the latest news and possible winning bets for you on Football Whispers.

Football betting odds explained

How are football odds calculated?

Calculating the odds is a long and difficult process, but if you get the hang of it, you will be better equipped to place bets, understand what is at stake in the future, and calculate probabilities yourself. Here are the steps to success:

Analysing the data

Data analysis is the first and most crucial step in calculating the odds. Bookmakers usually hire specialists, like traders and odds compilers, to compile all the data possible and make sense of it. Here, we are talking about the smallest decimals and fractions of odds possible to determine what types of bets they can offer.

They use the best tools and software to ensure near-perfect results and objective statistical evaluation of each game and its possibilities. That is why these people answer daily by providing odds for hundreds of thousands of games in different sports.

The best people work on the most popular football events and teams, such as the Bundesliga, Premier League, FIFA World Cup, UEFA Champions League, and other special markets, such as Next Manager to Leave.

There is too much information for an average person to take in these days, so bookies employ these specialists to help you make a profit. To help you get a kick start, certain ones can offer promo codes in order to give you a “free” bet, which will let you experiment with various bookmakers. This can ensure that even if you cannot secure any winnings on your first try, you get a shot to miss.

Cash projections

After calculating each outcome's possibilities, the next step is to include the cash projections in the equation.

Bookmakers use advanced algorithms to calculate the amount of cash flow that would be placed on a specific market. They also have a database of past cash projections that helps them calculate the number better.

You might ask yourself, ‘Why are cash projections so important?' Cash projections help bookmakers keep an individual balance on each outcome and bet so they don't mix up anything and end up losing a lot of money.

This eliminates certain risks of losing money, and bookmakers aren't too fond of losing money, even to their customers.

Cash projections are part of the odds and help market the events as well. Thanks to cash projections, bets that would not usually see the light of day would attract a few more customers because the cash flow projections were added to the mix.

Whether the margin is low or high depends on the popularity of the sport or event.

The margin

After bookies have calculated the odds and how much money they would stand to make from the match, they need to post the odds.

Unfortunately, odds do not leave the printing press without an adjustment first. They go through what’s called a “margin,” or sometimes even called “juice.” This mystery factor allows bookmakers to make their money.

We all know that bookies don’t offer fair odds to their customers, and that is why more and more people prefer to wager on betting exchanges instead.

The bookmakers use the margin and provide overall odds slightly lower than they should be. If both outcomes have the same percent probability, then the odds should be even (1/1 or 2.0), meaning that if you wager £100, you will make £200 if you win.

Unfortunately, the actual odds bookies provide are lower than the conventional ones, which means that they might offer something like 1.5 or 1.9 instead of even odds, depending on their generosity.

The difference between the odds is the “margin” itself. The football betting sites have a margin of about three to five percent, while land-based shops have a higher percentage because they pay more significant taxes than online platforms.

Many bookmakers offer various offers to take advantage of the best odds on the market, like the Ladbrokes sign up offer or the Coral welcome offer.

Margin odds

Who to back after odds calculations

Now that we have delved into the way odds are calculated, we have come up with a number of selections that have undergone this rigorous calculation process and represent decent value for money. We will also offer a brief explanation as to why we feel they are worth pursuing.

Arsenal to win the Premier League (21/20)

Arsenal are three points clear at the top of the Premier League table, but are second-favourites behind Manchester City to win the title according to bookies. The Gunners have played a game more, but given how tight it is, we could still see the trophy ending up in North London.

Bayern Munich to win the Bundesliga (N/A)

Bayern Munich have won the Bundesliga title.

Real Madrid to win LaLiga (150/1)

Barcelona are 11 points clear at the top of the LaLiga table with just five games to go, so betting on them to win it does not provide value for money. However unlikely it may seem at this stage, betting on Real Madrid to overtake them offers huge odds.

Lens to win Ligue 1 (75/1)

Paris Saint-Germain are six points clear at the top of the Ligue 1 table with four games left, but one of them is against Lens. Should the latter win that, then they will still hold dreams of snatching the trophy away from Paris.

Napoli to win Serie A (100/1)

Similar to Real in LaLiga, Napoli need a miracle if they are going to hold onto their Scudetto this season. They are 10 points behind Serie A leaders Inter Milan with four matches left, so overtaking them is highly unlikely.

Paris Saint-Germain to win the Champions League (14/5)

Champions League holders PSG are perhaps surprisingly only third-favourites to retain their crown. They face favourites Bayern Munich over two legs in the semi-final, and should they overcome them, it is either Arsenal or Atletico Madrid in the final, of whom neither have won the competition before.

Read more about how to get the best betting odds here.

Competition
Team
Selection
Best odds

Premier League

Arsenal

To win the Premier League

21/20

Bundesliga

Bayern Munich

To win the Bundesliga

N/A

La Liga

Real Madrid

To win La Liga

150/1

Ligue 1

Lens

To win Ligue 1

75/1

Serie A

Napoli

To win Serie A

100/1

UEFA Champions League

Paris Saint-Germain

To win the UEFA Champions League

14/5

Betting odds explained: Frequently Asked Questions

How can punters benefit from the football odds?

There are a couple of advantages to punters. The first one is that bookies may be wrong. We are so sure that we are getting the best that they provide. But that's not necessary. Analysts can be wrong; they are people, too.

Bookies focus their best resources on more significant leagues and don't invest as much time in minor leagues and competitions.

The odds there might not be the best, and there could be mistakes. Another benefit is knowing where to place bets. When large sums of money are poured into one place, there is a vortex, and opportunities arise where you can place bets and get good wins.

Ultimately, your winnings will depend on how well you study your probabilities and understand exactly what you are getting into. Each bookmaker has specific terms and conditions, which you must also watch out for.

Have bookies made a big mistake with calculating the odds in the past?

Yes, they have. At the start of the 2016 season, all kinds of bookies placed different odds in the style of 5000/1 on Leicester to win, and in the end, they did. Leicester's team quite literally defied all odds, and very few bets could have implied a Foxes win over the entire season.

That year, bookmakers lost millions or square billions of dollars because they were wrong when calculating the odds correctly. You can be sure that when they check back on it now, they cannot believe what happened, and neither could anybody in the footballing world at the time. That team will forever be engraved in the history books.

Why do odds change?

The odds change because of physical events during the match, like a red flag, player change, injury, penalty, goal, or other events that might change the match's outcome. Another reason why the odds change is because of the initial cash projections whenever they have to be adjusted.

In closing, this is why you should always check, double-check and check again before any games of interest start, to make sure you are aware of exactly who is playing on all sides.


Adam is a lead writer on Football Whispers. He is a big Arsenal fan, and also follows his local club Wealdstone, made famous by The Wealdstone Raider, who he has interviewed. Adam also follows darts, boxing, cricket and tennis, among many other sports.