The best betting apps in the UK are Bet365, William Hill, Betfair, Betfred and Paddy Power. In this article, I'll be covering popular UK football betting apps, their best features, which have the best betting odds, and how to choose the best for your betting preferences. Finally, I'll be giving them a star rating out of five. Let's get started.
Best Football Betting Apps for Android & iOS in 2024
Exclusive £40 free bets on mobile
18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
Bet £10 & Get £30 in Free Bets
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code SPORTSMAX can be used during registration but does not change the offer amount in any way.
Up to £20 money back in cash
New customers only. Min odds 1/5 (1.2). If you place a multiple at least one selection must meet the min odds requirement. Max £20 refund. Payment restrictions apply. Qualifying bet must be placed and settled within 30 days of account opening. T&Cs apply.
£40 in Bonuses
New 18+ UK customers only. Register using the promo code, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
£20 money back in cash
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£30 in Bonuses
18+. New customers only. Opt-in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Big Bass Bonanza, no wagering. Free Bets and Spins expire in 7 days. Card payments only. T&Cs apply.
Get £20 in free bets
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Bet £5, get £20
18+ New UK+IRE Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
£40 in sports bets + £10 casino bonus
New customers only. 18+. BeGambleAware.org. Minimum deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Bonus expires 7 days after opt-in. Full T&Cs apply.
Get a £20 Backup Bet
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
Get £30 in free bets
New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Opt-in required. 18+ BeGambleAware.org. T&Cs apply.
Deposit £10, get £10 in free bets
New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
Top Betting Apps in the UK
- William Hill – 4.8/5
- Bet365 – 4.7/5
- Betfair -4.7/5
- Betfred – 4.6/5
- Paddy Power – 4.5/5
I used the following criteria to rank the different apps:
- Ease of registration: less than 1 minute, less than 2 minutes, more than 2 minutes
- Data consumption: impact on my phone battery after 1 hour of use
- User experience: Overall fluidity when navigating
- Presence of the main betting features: live betting, cashout, streaming
All the tests have been made in February 2024.
Best Football Betting Apps in the UK
Now, we will go through each bookmaker and their app in more depth. This will be from their apps' average iOS and Android user rating, the features of each application, the interface, and how user-friendly each application is. We'll go through all of this and everything in between, curating an accurate analysis of the offerings of each bookmaker, from a mobile standpoint.
1. William Hill Football betting app: Seamless in-app transitions
William Hill app download has recently updated its mobile platform, and its mobile app is receiving more positive appraises. They offer their customers a user-friendly platform with straightforward access to all the app's features. Their welcome offer depends on whether you are using a mobile app or site and which promo code you enter like the William Hill promo code, so watch out if you are a new customer, so you don't mix up your codes. William Hill app is the most reliable in the UK, loved by football fans.
There's always plenty of football action going on throughout the year. From domestic leagues such as the Premier League and cup competitions such as the Champions League and the FA Cup, throughout the traditional season. To international competitions like the World Cup and European Championships, traditionally throughout the summer.
For example, the Euro 2024 competition is fast approaching now. William Hill's top bets for the competition include England to win it all at 7/2 and France to prevail at 4/1.
2. Bet365: Best football betting app in the UK
Bet365 is the most popular bookmaker in the world. They have an extensive array of markets and sports to choose from, and they offer plenty of football markets to bet on. Punters can take advantage of the Bet365 bonus code when signing up to get exclusive benefits. The Bet365 UK app is easy to use, and has the same layout as the desktop site, so you won't get confused about where everything is once you download and open it.
3. Betfair Football App: The most diverse betting app
The Betfair mobile app grants punters access to diverse and fulfilling betting options, especially for football. Betfair also has regular odds boosts, and accessing its features is as easy as pie. Their popular betting exchange platform is on a different app, so if you want to try it out, you will have to download a second app.
Through the app or their website directly, this bookie offers a splendid Betfair sign-up offer you can jump on any second.
4. Betfred Football Betting App: Best-designed football app
Betfred's mobile app is optimised to be faster and easy to navigate. Their unique website design was transformed into a high-end user-friendly mobile platform. The app provides all the available markets and sports, and you can access other features, like live-streaming or cash-out. The bookie offers Betfred promo codes to all of its customers and continuously attracts new ones.
5. Paddy Power Football App: Best for quality streaming services
The Paddy Power app has been around for many years. The Irish bookmaker offers its customers many chances to benefit from the plethora of bonuses and promotions, the many sections they provide besides the Sportsbook, and the unique features that help punters like the bet calculator, news page, and more. The available live bets and cash-out markets are impressive, and the streams are high-quality. While you're at it, you might as well take a look at their special Paddy Power sign-up offer.
6. BetVictor: Best Football Odds
BetVictor is a top name when ranking bookmakers with decent odds in the UK. Football is the most popular sport on the site. Thus, it has the best odds and betting options. But there are also other sports like basketball, American football and baseball.
The site offers a 100% Matched Free Bet bonus up to £100 on your first bet. It is one of the most generous sports betting bonuses available to players in the UK. In addition, BetVictor supports live streaming. However, the downside is that it only supports horse and greyhound racing events on the live streaming service.
7. Coral: Excellent Site Optimisation
Founded in 1926, Coral holds a license from the UK Gambling Commission and the Government of Gibraltar, operating as one of the top UK online bookmakers.
After a recent site redesign, the platform is now one of the best in terms of efficiency. The intuitive design is evident in the user-friendliness and the ease of accessing betting features.
Customer service is also one highlight area of Coral, as they have a track record for good customer service, most of the time. Most verified online reviews also hit on the quality of customer service on the site. This is made possible due to the diverse support channels available.
The football market on Coral is also excellent, especially with the introduction of the Coral ACCA Boost feature that adds a 10% bonus to football accumulators up to a maximum of £100. The only significant downside is the unavailability of some betting markets on individual events.
However, the £20 Free Bet bonus, other promotions, and stable odds all add up to make the site fun. Also, the redesign of all editions of the site now puts it up there as one of the best in terms of site optimisation.
8. Ladbrokes: Best Live Streaming Service
Founded in 1886, Ladbrokes ranks as one of the oldest bookmakers worldwide. This platform operates under the Government of Gibraltar, with gambling licenses from the UKGC. Through the years, Ladbrokes has become a market leader in the UK and other regions like Ireland and Belgium.
The key highlight of Ladbrokes is in their live streaming service, which ranks as one of the best online. Other positive areas of the site are the variety of payment methods available, active customer support, and the competitive odds they offer in major sports like football and basketball. There’s also a Ladbrokes ACCA Insurance feature giving players up to £10 cashback on lost football accumulator bets.
Despite the mobile site that already provides a seamless betting experience, Ladbrokes has a dedicated mobile app with links for download available on the site. The app promises a faster betting experience for users who play on mobile. But, from side-by-side comparisons, there isn't any significant speed difference between the web and app editions. However, the app does provide a more native betting experience on mobile. Overall, Ladbrokes is a complete package of all-round features.
9. Unibet: Best Sports Betting Markets
Unibet is a household name in sports betting. The site came in 1999 and has since remained on top of the online betting industry.
Unibet has one of the most extensive libraries of sports available for betting. Other than the virtual sports games, players can bet on rugby, snooker, tennis, UFC/MMA, Netball, Boxing, Chess, eSports, Winter Sports, Motorsports, Football, Basketball and more. The site also supports live streaming. It means you can live stream top sports like football and basketball, tennis, American football and more. This live-streaming service works with top leagues like the FA Cup, NFL, NHL, NBA and more.
Though the site design feels a bit old, the excellent promotions and fun features improve the experience.
10. Betgoodwin: Excellent Football Betting Experience
Betgoodwin is a new betting online app founded in 2021 and licensed by the UK Gambling Commission. It is an online version of the widely popular Goodwin Racing, a traditional betting platform established in 1997. Betgoodwin is focused on simplicity and reliability; visible in the platform’s user-friendliness, which provides a convenient navigation experience. Plus, like most UK bookmakers, they offer an enticing welcome bonus for new customers.
Many types of betting bonuses are available on the site, as well as decent odds in horse racing, greyhound events, and football. The football betting market is very rich, which makes the experience of betting on football excellent. In addition, players can use various functionalities such as Bet Builders, Create-A-Bet, and a fantastic cashout feature.
The downside to this sportsbook is that it only offers limited payment support and does not provide for live streaming. However, the in-play betting section makes up for it, as it allows you to bet on football, basketball, tennis, and more. You can also make quick withdrawals with the few payment options available. The Betgoodwin app, therefore, stands among the best UK sportsbooks with a fair balance of all-round features.
Newest Football Betting Apps
There are other trustworthy operators out there in the United Kingdom, and we've only just covered the absolute top of the list. When it comes to mobile sports betting apps, there are several other contenders we would like to acknowledge:
- BetGoodWin app
- Stake app
- SBK app
- BetUK app
- Sky Bet app
Stake: Best For Crypto Betting
Stake is one of the leading crypto-based sportsbooks in the world, currently available in over 15 languages globally, and new users can sign up using the code FWMAX. The platform gives you the option of betting on live sports such as football, basketball, and MMA using cryptos like Bitcoin, Litecoin, Ethereum, Bitcoin Cash, Dogecoin, and other currencies, including Ripple, Tron, etc.
There is no standalone Android or iOS app for Stake. Instead, it runs on a web-based system, allowing compatibility when betting on different devices.
Stake is one of the major players in the cryptocurrency industry, which accounts for a large part of crypto transactions on a global scale. Some of the main features of this betting app include its simplicity, generous welcome bonuses, and regular Stake bonus codes for exclusive offers.
Stake also supports traditional payment methods such as Apple Pay, Google Pay, Samsung Pay, and MasterCard, which helps make payments easier for all the players across the UK and other regions. The betting market in the Stake betting app is vast, and players can try a variety of sporting markets on the site.
Other noteworthy mentions – enticing welcome offers
We thought we would also mention a few other football betting apps offering attractive signup offers for new customers.
- Vbet: New users can take advantage of the Vbet promo code to get a £20 free bet
- 888sport: The 888sport sign up offer entails a £30 free bet
- BetMGM: When betting £10 with the BetMGM sign-up offer, new users, in turn, get £40 in free bets
How to Choose the Best Football Betting App
Placing bets on a mobile device is trendy these days, and many bookmakers have that option available. It's a lot more accessible to be able to check on your bets directly on your phone everywhere you go. There are two kinds of mobile betting – via a mobile site and a mobile app. The first bookmaker to introduce mobile wagering was Coral, and the first official mobile app was Betfair.
Since then, many other bookmakers have released their mobile apps, and nowadays, they even release exclusive bonuses for mobile app customers. Technology has made possible a lot of unique features available on mobile devices, and bookies instantly introduced them on their platforms.
We took into consideration the prevalent features any sports wagering mobile app would need to satisfy its customers. We came up with a list of features that and reliable mobile sports betting app should have:
Live betting has become viral ever since it was created. Customers enjoy the possibility of placing wagers after the event already started, and bookmakers made that possible. The feature is best, coupled with other features like cash-out and live streaming. The combination of those features can get you a sizeable profit, then if you simply wagered on the game before it started.
Variety of betting options
A good sportsbook should have a wide range of sports and markets to choose from. Customers should have access to everything the Sportsbook has to offer on both the website/mobile site and the mobile app. Having plenty of markets for the different spots is also necessary because more punters are diving into the diversity of bets available. They are also exploring more and more market types outside of match results.
Different bookies have different names for this feature, but mostly it does the same thing. You can settle your wager early (before the end of the match) at odds calculated by the bookmaker. This feature is handy whenever the team you place a stake in to win is down by three goals after the first half. Another situation when you can use this feature would be to be uncertain of the outcome of the match and prefer to secure what you won until now.
Having the option to watch the games you're betting on via live streaming is a useful feature to have access to. Most bookmakers offer a live streaming option that allows users to watch sporting games/events within their platform for free. However, it is worth noting that there are a couple of restricted events that fall short of meeting the free live-streaming criteria. These are Horse Racing and Greyhound Racing, as both require you to place at least a £1 bet on the race before the stream becomes available to watch. But, all other sports are free to watch as long as you have signed up and possess a verified account with funds in it.
Same Game Multi/Bet builder
The feature that allows you to combine wagers on the same match (in most cases) is called a “Bet Builder,” but all bookmakers have different names for it. The feature is mostly available for Football matches, but some bookies offer Tennis and other sports, although there aren't that many.
Bookmaker promotions and mobile-only bonuses
Bonuses and promotions are significant when it comes to online wagering. Bookies offer different types of bonuses that vary between free bets codes, cash prizes, odds boosts, Acca insurance, etc. The most popular promos are welcome offers such as Unibet's promo code which gives new customers £40 in free bets or the Boylesports sign-up offer which grants £10 in the sportsbook and £10 in the casino. Usually, they are the same for both online and mobile platforms, but some bookies also offer mobile-only bonuses for new and existing customers.
How to download football betting apps
Apps are efficient, and that's why people love them. Getting the sports wagering apps for all the bookies mentioned in this article is free, and you can follow the same steps when downloading them. We only described how to get them on the most popular mobile platforms – iOS and Android.
Download for iOS
Getting a bookie's mobile app on iOS devices (iPhones and iPads) is more accessible than on Androids. The fastest way is to open your App Store and type in the name of the bookmaker you want to start betting with or already have an account with. Find their sports wagering app from the search options below (some bookmakers offer different apps for betting and other services they might provide), and install it on your device. After completing the process, you can open the app and log in or register for a new account.
Download for Android
Downloading the best betting apps on Androids is harder but don't worry once you follow the steps below you will have no trouble with it. Before you do anything else complete these settings changes on your device first:
- Open your Settings -> Security menu.
- Find the “unknown sources” button and toggle it, so it's turned on.
This allows you to download apps from sources besides Google Play. This is required because Google doesn't allow any real-time gambling apps to be distributed. The next step is to open your mobile browser and type in the address of the bookmaker. Open their mobile site and navigate to the mobile apps page (some mobile betting sites have a link to download the app on top of the page which slides down once you open it). Find the app you want to download if there is more than one and click on it.
Once the download is complete, you can open your files and navigate to the folder where your downloads are stored. You would have to click on the APK file and open it for the installation process to begin. Once it's done, you can go ahead and open the app.
Recap of top betting apps in the UK
Choosing the best mobile apps isn't an easy task, and we took into consideration many factors. The most important ones are listed in the article. Still, there are other ones we also looked at before we made our choices, like mobile platform interface, security, popularity, and user opinions.
The apps listed above and their ratings aren't the only things you should be looking at before deciding which app to download. Just because the average user rating is below four stars, it doesn't mean that the app is a bad choice. Since it's made our list, you can be sure that the app deserves to be called one of the best. If you are a new customer who spends most of their time on the phone, then playing via a mobile app is the best option. Whichever bookie you choose from our list, you won't regret it.