William Hill Promo Code
5.0 rating
William Hill Promo Code

£30 in free bets on mobile

Last check last update : May 2024. gb 74 copies this week
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad  

Show the William Hill Promo Code

William Hill Promo Code 2024: Bet £10 Get £30

With the William Hill promo code T60, new betting customers can get a welcome bonus of up to £30 when signing up via the mobile site or on the William Hill Mobile app. In this article, we'll be sharing how to use the code, what it entails, our insider tips for maximising the offer, and other information about the bookie's features.

William Hill promo code
With the William Hill promo code, claim £30 after signing up

William Hill Promo Codes: Offers for May 2024

In this table, you can see the latest William Hill promo codes and what bonuses they offer to new customers.

William Hill Offers
Offer details
William Hill Promo Code

Exclusive welcome offer

£60 in free bets (mobile only)

Claim the Offer

Standard welcome offer 

£30 for desktop users

Claim the Offer

Casino welcome offer

200 free spins

Claim the Offer

Tip: click on your selected code above and enter it on the registration form. Otherwise, you may be ineligible for the offer.

What is the promo code for William Hill?

William Hill has always been fair when it comes to bonuses and promotions, treating new customers to an attractive welcome bonus of up to £30. The only requirement is to click the coupon at the top of this page, and enter ‘T60' in the promo code section.

william hill promo code
Promo code section on the William Hill sign up page

You'll then be redirected to the bookie's site. From here you can download the mobile app or continue on the mobile site. This offer is only available to mobile customers, meaning you need to register via the mobile site or via the mobile app to receive the bonus.

Other restrictions apply to payment methods, among other terms. Make sure to read the fine print before claiming your offer.

How to create an account on William Hill

The first step for claiming the welcome bonus is to create an account, so without further ado, we'll be explaining below how you can register your William Hill Betting account and benefit from the bonus offer.

  1. First, click the coupon at the top of this article to go directly to the William Hill homepage.
  2. Click on the yellow “Join” button.
  3. Fill out the new account form in the pop-up that appears.
  4. Enter your first and last name, phone number, e-mail, date of birth, gender, address, country, and postcode.
  5. Create a username and password.
  6. Set up your security question and answer.
  7. Fill in the promo code field with the William Hill promo code T60.
  8. Set a deposit limit type and amount, and currency (optional).

William Hill sign up form

Next, you'll need to accept the bookie's Terms and Conditions and choose how you want to receive your notifications (marketing promotions as well) – via SMS, call, or e-mail. You also get to choose whether or not you want news from William Hill. We recommend you check the box so you can receive the latest free bet offers and news about other bonuses and promotions.

The final button you need to click is on the bottom of the page, once you do that, you'll receive an e-mail. Click the link in it to validate your account.

How to verify your William Hill account

If you didn't already verify your account during the signup process, you'll need to provide copies or photos of an identification document like a Passport, Driving License, or National ID Card.

You'll also need to confirm your address by providing a copy of a utility bill or bank statement that has your address, name, and the name of the institution.

Terms & Conditions of the bonus offer

William Hill has 35x wagering requirements connected to the free wager reward. This would make your next steps very easy. There are some other conditions related to the William Hill mobile welcome bonus you need to know:

  • Promo codes are only available to customers in the United Kingdom and Ireland.
  • If you take part in this bonus, you won’t be able to take part in another William Hill welcome bonus.
  • You will receive your free bets as two different free bet tokens, each worth £20.
  • You can only receive this bonus if you use specific deposit methods (e-wallets and prepaid cards are excluded).
  • The free bets are available for thirty days.
  • You can only use your free wagers on Sportsbook events.
  • You can’t cash out your qualifying wager, or you'll be disqualified from the promotion.

After making your qualifying wager and claiming the William Hill bonus tokens, remember:

  • The free bets are non-withdrawable, and the stake isn't returned when you wager them.
  • Once you wager the free bet tokens, you can withdraw your winnings.
  • When your qualifying bet is settled, you'll get a £10 casino bonus.
  • GBP and EUR are the only available currencies for this offer.

How do the William Hill Free Bets work?

The William Hill free bets are offered to customers who register with the website for the first time. This bonus includes three £10 free bets for sports, adding up to £30. Just be aware that there are some rules and conditions for this promotion, so keep reading to ensure you don't miss out on the bonus.

william hill betslip

How to claim William Hill free bets

Below, I’ll walk you through the process of how I claimed the William Hill free bet using the promo code during registration.

  1. The first step is to visit William Hill through the website or app.
  2. To sign up, I clicked on the “Join” button, which is located at the top right corner of the website. On the registration form, I filled in the necessary details, such as my full name, date of birth, home address, mobile number, and email address.
  3. On the next page, I was prompted to insert a promo code. I proceeded by entering the free bet code “Q40” in the designated field and then clicking the “Submit” button.
  4. After successfully registering, I proceeded to fund my account with £20 using my debit card. It's important to note that the minimum deposit required to qualify for this offer is £10, and payments made through PayPal, Neteller, Skrill, Paysafe, Neosurf, and ecoPayz do not qualify for the free bets.
  5. I browsed the available sportsbook markets and went ahead to place a bet of £10 on a football game with an odds of 1/5. You must wager with a minimum stake of £10 using funds from your main account balance, ensuring that the odds are at least 1/2 (1.5) or greater.
  6. Once the qualifying bet was settled, I was awarded four free bets, each worth £10.

Five tips to get the most out of the William Hill welcome bonus

Now that I've explained the details of the sign-up offer, I want to cover my suggestions for maximising the bonus cash.

Of course, it's tempting to simply qualify for the bonus by staking only £10, however, to get the most out of the welcome bonus is another story. For that reason, we are going to share some tips that will help you get the most out of this bonus.

William Hill New Customer offer

18+. Play Safe. From 00:01 on 18.10.2022 Maximum bonus £30. Bonus expires 72 hours from issue. New customers only. Minimum stake £10 on selected games. Wagering requirements apply. Online only. Virtual markets excluded. Further terms apply. £30 bonus for desktop users. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

1. Think about your qualifying bet

Before you receive the £30 in free bets, you need to make a qualifying bet. The minimum stake for this qualifying bet is £10 so don't bet more than that. Also, it's a requirement that the bet has odds of 1/2 (1.5) or greater. So, there's no need to do more than that.

I'd suggest you find a bet that's as close as possible to 1/2 (1.5) odds and go with it. Your chances of winning that bet will be much higher, plus you'll be triggering the £40 in free spins.

Try to stick to the betting market that you understand best. For instance, if you are a football punter, place the qualifying bet on a football market. You can go with odds higher than 1/2 (1.5) but we recommend not going beyond 7/10 (1.7).

2. Go with conservative markets

The free bets don't come with a minimum odds requirement. Once your qualifying bet is settled, you'll receive 4x £10 free bets which you can play on any odds. Since there are no additional requirements, your betting options increase drastically.

The main purpose of these free bets is to try and turn them into winners. It would be nice if you could bet on anything and win all the time but that's not how sports betting works. As the odds in your selection increase, your chance of getting a win decreases.

For that reason, we suggest you use two of four free bets on conservative markets. It's impossible to guarantee a win, but mathematically, your chances of winning will be higher.

I'm making this suggestion so that you can potentially get some cash wins from the free bets. Since you get four of them, it makes sense to try to win with at least half of them. You get to enjoy sports betting without spending your cash, but it'd still be nice to get some winnings along the way.

The term “conservative” has a vague meaning. To punters like myself, it means odds of up to 1/2 (1.5). For high-rollers, odds of 1/1 (2.0) or greater are sometimes considered conservative. Regardless, going with reliable conservative markets will increase your chances of winning.

3. Aim for higher returns

At this point, we hope that the first two bets on conservative markets brought you some wins that already covered the deposit, so now it's time to be bold and aim for huge returns with the two remaining bets.

Go crazy and try your luck. Look for more speculative markets with odds much higher than the conservative odds we were talking about in the previous section.

If you placed the first two bets on markets with 1/2 (1.5) odds, you should now go for at least 3/2 (2.5) odds. Make a decision based on how the free bets on the conservative markets performed. If you already got two wins on those two free bets, you can increase the odds on the last two free bets as much as you want.

Going over 5/2 (3.5) odds would be the smartest idea. That's the best way to get the most value out of these William Hill free bets. Additionally, if you manage to get a win with these selections, the winnings will be much larger than anything you could have won with the conservative markets.

Keep in mind to stick with sports that you are familiar with. Even with all the luck in the world, you won't be able to create a winning bet slip if you have zero knowledge about the sport you are betting on.

4. Bet on popular competitions

The free bets from William Hill last for 30 days, which gives you time to think about the markets you are going to bet on. As such, I suggest timing your bonus with some of the most popular competitions in the world.

For instance, you can activate the sign-up bonus during the knockout stages of the Champions League or a tournament like the World Cup. Major sporting events always come with boosted odds and with extra bonuses attached to each fixture.

All bookmakers offer these events and to stay competitive, they have to come up with bigger odds or some other way to attract customers.

william hill user interface

On top of that, popular competitions have enhanced betting offerings which means more betting options, larger odds, and more. Also, it's important to stick with popular competitions but only with sports that you are familiar with.

Combining your knowledge with enhanced offerings will result in wagers with excellent value. For instance, if you are a huge football fan wait for the World Cup and then activate your William Hill free bets.

That way, you can bet on familiar markets that will have better odds than any other sports markets out there.

5. Use your winnings

If you used the above-mentioned tips, you likely got some winnings, so my last betting tip here is optional as it only works if you have some winnings from the free bets.

Instead of withdrawing the money from your winnings, reinvest your winnings by placing a second bet using the winnings as the stake. This further maximises the value of the William Hill welcome bonus, plus, you aren't yet playing with your own money.

Punters tend to make bolder choices when they don't have to risk their hard-earned cash, so I suggest removing the initial deposit from the winnings so you're at a net zero and can simply risk your winnings to pursue additional wins.

Using the winnings to place another bet means you can potentially win more in the process. This works well with these winnings too. So, you can use them and get some more wins which you can then use to play further.

Having some funds on your William Hill account is always best because you never know when a good betting market will appear. If you have to deposit every time you play, chances are you'll miss out on the best offers.

Tip: don’t skip the part where you need to enter the William Hill promo code T60. This is particularly important if you want to claim the sports bets, as you must type in the promo code when prompted to apply the bonus to your account.

Sports to bet on this week with my William Hill promo code

Glasgow is set to ignite with the heat of a thousand suns as Celtic and Rangers, two historic rivals, prepare to clash in the long-awaited Scottish Cup Final.

On the 25th of May, Hampden Park will transform into a cauldron of passion as these Glasgow giants vie for domestic glory. This encounter, the first Cup Final meeting between these fierce rivals since 2002, is not just a game but a testament to the rich history and intense competition that defines Scottish football.

William hill promo code

Celtic will be looking to capitalize on their recent good form to retain the title. Their attacking prowess, spearheaded by the in-form Kyogo Furuhashi, has been a force to be reckoned with. However, Rangers boast a watertight defence marshalled by the ever-reliable Connor Goldson. Their midfield maestro, Fabio Silva, will be key in controlling the tempo and dictating the game's flow.

This clash transcends the beautiful game. It's a cultural phenomenon, a battle for bragging rights within the city. With passionate fans on both sides creating a cauldron of noise, the occasion promises to be a truly unforgettable spectacle for Scottish football.


  • 90 Minutes – Celtic (17/20), Draw (5/2), Rangers (13/5)
  • Match Result and Both Teams To Score – Celtic (14/5), Draw (7/2), Rangers (6/1)
  • Double Chance – Home/Draw (1/4), Draw/Away (5/6), Home/Away (2/7)
  • All eyes are on Istanbul this Thursday as Besiktas and Trabzonspor prepare to engage in a battle of wills in the highly anticipated
  • Turkiye Cup final. Both teams, driven by a hunger for silverware, are ready to leave everything on the field, setting the stage for a
  • passionate and fiercely contested encounter at the Atatürk Olympic Stadium.

Under Fernando Santos’ leadership, Besiktas will aim to end its trophy drought. Cenk Tosun, the attacking spearhead, will be key in unlocking a resolute Trabzonspor defence. Meanwhile, Trabzonspor, managed by Abdullah Avci, will be determined to bounce back from its Super Lig runner-up finish and lift the trophy. Their experienced striker, Paul Onuachu, offers a potent threat up front.

As history suggests, this cup final is bound to be a close battle, with both teams showcasing strong recent form. The passionate Istanbul crowd, a force in itself, will undoubtedly add another layer of drama to this already intense match. The question on everyone's mind is, can Besiktas break their trophy drought, or will Trabzonspor play the spoiler and secure silverware? The answer, shrouded in suspense, will be unveiled on Thursday night.


  • 90 Minutes – Besiktas (6/5), Draw (23/10), Trabzonspor (9/5)
  • Match Result and Both Teams To Score – Besiktas (15/4), Draw (16/5), Trabzonspor (5/1)
  • Both Teams To Score – Yes (8/11), No (EVS)
  • Double Chance – Home/Draw (4/11), Draw/Away (11/20), Home/Away (1/3)

Top 3 alternatives to the William Hill promo code

UK punters can find plenty of sportsbooks with promotions for new customers; however, it's important to pick a sportsbook that not only has a nice welcome offer but is also legal and trustworthy. Here are our three suggestions for alternatives to William Hill if you're wanting to test the waters:

Bonus offer
Validity period


Bet £10, get £30 in free bets

30 days

Applicable on desktop and mobile platforms

Promo offer amount lower than William Hill

Betfred promo

Bet £10, get £40 in bonuses

7 days

Generous bonus amount

Short validity period


Stake £10, get £50 in free bets

7 days

High free bet amount

Qualifying bet requirement and short validity period

Bet365 – Bet £10, get £30 in free bets

Bet365 currently runs a Bet £10 & Get £30 deal for new customers when using the code SPORTSMAX. While this offer is significantly lower than the William Hill welcome offer, it comes with the added benefit that it is applicable on desktop as well as mobile. You also have a full 30 days to claim the offer, which is twice as long as William Hill's allotment.

Bet365 offer vs william hill

BetFred – Bet £10, get £40 in bonuses

BetFred is another iconic UK betting brand, and it's giving new customers £40 in bonuses after placing a £10 bet. After you place a £10 on sports, you'll get the following:

  • Get £30 Free Bets
  • Get £10 free spins within 10 hours of bet settlement

William hill bonus vs betfred

The offer only lasts one week, which is a short turnaround time, making this a less attractive deal.

Copybet – Stake £10, get £50 in free bets

To take advantage of this offer, the new user must place a qualifying bet, which is a single bet starting at £10, with odds of 1.9 or greater. The offer is valid on Copybet for only seven days. It can be claimed from your phone or the computer.

William hill promo code vs copybet

Other Sports Promotions with the William Hill promo code

The welcome offer we reviewed above is not the only promotion that punters get from William Hill. They run several ongoing promotions for current sports events like boxing and horse racing. They also offer boosted odds and daily bonuses.

Horse Racing Odds

1. Lengthen your odds

This promotion gives punters bigger odds on all UK horse racing. It's available from 10 am on the day of the race. The promotion works only for single markets, multi-bets are ineligible. If your horse wins by a larger distance than the stated one, you win the bet. Rule Four applies to all Lengthen Your Odds markets in the case of non-runners.

The market is settled after the official result is revealed.

2. Best odds guaranteed

The second horse racing promotion gives punters a chance to win more than expected. With the Best Odds Guaranteed on UK horse racing, punters need to take the price, and if the SP gives a higher return, then William Hill will pay the bigger odds. The promotion is available for every UK horse race from 10 am on the day of the race until the off. It's available only on the “win” market for these races.

There are certain restrictions based on payment methods and country of residence. Make sure to check these restrictions before attempting to opt in for this promotion. The maximum benefit for this promotion is capped at £25,000 per day.

T&Cs apply.

Play for Free

Play for Free is available once a week and works like this: predict six games in which exactly three or four goals are scored. If you guess all of them correctly, you win £200 (awarded as eight £25 free bets). Five out of six will get you a £5 free bet and four correct selections award a £1 free bet. Only goals scored in regular + injury time count.

To activate this bonus, open the “Free Or 4” game and pick six matches from the available coupon. If a fixture is postponed or abandoned, the selection will be void. Punters get points for every correct selection.

At the end of each month, the top 20,000 players on the leaderboard get a cash reward. Finishing first on this leaderboard gets you a £1,000 cash reward. The leaderboard resets every month. This promotion is available only during the English football season. When the season ends, whoever has the most points on the leaderboard wins a £10,000 prize.

Free bets become void after 30 days.

William Hill Plus

William Hill Plus is a rewards programme offered by the British bookmaker. It's free to join and is available to William Hill customers in the UK and Ireland. Customers can earn points by placing bets, either online or in-store.

To earn points, customers must first register for a William Hill Plus card, which can be done online or in-store. Once registered, customers can earn points by placing bets at any William Hill location or on the company's website. The number of points earned will depend on the type of bet placed and the amount of the bet. Points can also be earned by completing certain challenges or by participating in special promotions.

William Hill plus bonus

Customers can then redeem their points for a variety of rewards like free bets and bonuses, as well as other perks like access to exclusive events or merchandise. The number of points required to redeem a reward will vary depending on the reward.

Banking options on William Hill

William Hill is one of the most popular and established bookmakers in the United Kingdom. This bookie accepts the following banking methods for deposits and withdrawals:

Deposit Methods

Making a deposit is even easier on the mobile app because the interface is easier to navigate. All you have to do is click on the “Deposit” button, choose a payment method from the list you see, and insert the amount of money you want to deposit. Some methods might differ depending on your location, but you will have the bank transfer, cheque, bank card, and popular e-wallets available.

Deposit Method
Minimum Deposit
Processing time




Debit Cards
(Credit Cards not accepted)



Monzo/Revolut Banks



Apple Pay 
(Credit Cards not accepted)



In the future, William Hill might offer promotions that require only a deposit. They usually require you to enter the promo code, not during the registration, but during your first deposit.

If so, you need to enter the promo code in the same form you are entering your payment details.

Withdrawal Methods

Withdrawal Method
Minimum Withdrawal
Processing time



Up to 24 hours

Apple Pay
(Credit Cards not accepted)


Up to 48 hours

Debit Cards
(Credit Cards not accepted)


Up to 48 hours

William Hill Customer Support

William Hill has a helpful and friendly customer support team that can be contacted through live chat, email, and phone.

William Hill Customer Support
Contact details


08705 181715


Visit the William Hill customer support webpage



Live chat


The website also has a comprehensive FAQ section that provides answers to common questions and issues.

William Hill customer support

Casino games at WilliamHill.com

William Hill is a large brand with a long history. It may have started as a small betting shop in the UK, but now it's one of the largest online wagering bookmakers in the world. The bookie has a lot to offer customers in terms of sports wagering as well as entertainment beyond sports.

Their online Sportsbook has attractive features like cash-out, in-play, or live streaming. You can also place wagers across many sports and markets. They offer daily odds boosts and other exciting William Hill promotions related to popular games and events. Existing customers can get a large pool of bonuses.

Outside of the Sportsbook, William Hill offers other games in different sections that attract many customers, both new and existing, every day. You can try using any of the following William Hill sections:

  • Live Casino
  • Vegas
  • Bingo
  • Poker

By visiting the poker section and depositing at least £10, you could be eligible to claim up to £100 in poker bonuses. This bonus is dependent on how much you play as to how much you get.

By making the deposit you’ll at least get £6 in twister tickets, but then the remaining bonus all depends on how you perform at the poker tables.

Keep in mind that this offer must be used within 14 days, and that to play the full poker range, you’ll need to install the William Hill software (directly on the site).

William Hill Live Casino

The live casino section at William Hill is a collection of online casino games played in real-time, with a live dealer. These games are designed to offer players a more immersive and authentic casino experience. It typically features popular games such as live blackjack, live roulette, live baccarat, and live poker, among others.

To make things better, William Hill currently has an offer of Live Monopoly and various live Money Wheel games. Players can interact with the live dealer and other players in real-time. The live casino is available 24/7 and offers a variety of betting limits to suit different budgets.

Additionally, William Hill's live casino holds many unique titles that you won't find elsewhere. For instance, games that are part of the Sports Lounge. Customers can play blackjack, roulette, and baccarat variants that have the word “Sports” in front of them.

During these games, the dealer will update the players with the latest sports news. Customers can play live casino games and also follow the score of a fixture they placed bets on.

Live casino at william hill

At the moment there are no welcome bonuses that are connected to the live casino section. However, William Hill always runs ongoing promotions on certain live games. Check their live casino section to see which William Hill promotions are active at the moment.

William Hill Welcome offer: Free spins

William Hill is upping the game with a new free spins welcome offer for new customers, in addition to the other casino-related bonuses, found in the Vegas category. Check out the promotional details, terms and conditions, and deposit requirements of the recently added offer, as well as other spins-based promotions at your disposal.

New Big Bass Bonanza Free Spins Welcome Offer

Explore William Hill's brand new welcome offer featuring a 400% Deposit Bonus up to £40 for playing the fishing-based Big Bass Bonanza slot game.  This promotion allows players to potentially trigger free spins, offering opportunities for additional cash prizes and multipliers of up to 10x. To participate, users should register an account, opt-in, deposit, and stake £10.  This offer allows players to enjoy the features of the popular game, which has garnered high praise from slot lovers worldwide and is a fundamental part of the casino experience for many players.

The 200 free spins also extend to Big William Hill Fortune, where if you get the Big Stack Bonus, you can also claim Multipliers to around 100x after staking only £10. While the two offers are structured similarly, It's important to note they are separate and come with separate T&Cs.

Make sure to read the full terms and conditions before proceeding.

New free slots welcome offer

Vegas Free Spins

What happens in Vegas stays in Vegas, and William Hill is giving new customers the chance to unlock a world of adventure with 200 spins when they stake £10 on selected games. The games included in this promotion are Fishin' Pots of Gold™, Timelines, Treasures of Kilauea™, Cash ‘N Riches Megaways™, and 4 Corners of Rome.

To participate, similar to the other new welcome offer, simply sign up and opt-in, then stake £10 on any of these games. Once you've staked £10, you can return to the promotions page and opt-in again to claim your bonus spins. Then, you can play with 200 free turns to potentially win big.

william hill casino free spins

It's important to note that this promotion is only available to new customers. The promotion runs from 08:00:01 (UK time) on 23.11.22 and is only available to UK players with an online account held in pound sterling (£).

A maximum redeemable amount of £40 applies to winnings. Unused spins attached to the bonus are deleted 24 hours after they're added to your account.

Apart from these, some other terms and conditions apply. For example, deposits made by Entropay, PayPal, Neosurf, iDEAL, NETELLER, Skrill, ecoPayz, Kalibra, or Postepay do not qualify for this promotion.

With so much to offer for these selected games, you have the chance to experience the thrill of winning without having to risk your own money.

18+. Play Safe. New customers only. Opt-in required. 1x per customer. Selected games only. Min £10 stake. Max 200 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply.

Bingo Room at William Hill

If you enjoy online bingo, you’ll be glad to know that you can get a 500% welcome bonus as a new bingo customer. This is because once you deposit and wager through £5, you’ll receive £25 worth of free bingo tickets.

The reason that this is one of the top William Hill bonuses is that you can use these free tickets on any bingo game, including the ones where the usual buy-in would be £1 per ticket! This means that you can put yourself in a position to get some rather large cash prizes.

You must register a bingo chat name before this offer will be credited to your account, and there is a 4x wagering condition that applies too. 


Poker at William Hill

William Hill has an excellent bonus offer for poker players as well. Competitive tournaments are the most important things when it comes to poker gameplay. That's why William Hill focused their poker bonus on tournaments.

For a minimum deposit of £10, players get £100 in bonus cash + Twister Discovery Pack tournament. The second part of the bonus allows customers to try William Hill's “Twister Poker” for free. The offer rewards customers with 1x tournament ticket with a value of £6.

Three £1 tickets for Age of the Gods Twister, and three £1 tickets for Twister. On top of that, customers receive £100 as bonus cash.

This promotion is available to new customers who haven't previously played on the William Hill poker section. To claim the promo, deposit at least £10 on your poker account or transfer £10 from another William Hill account to your poker one. Redeeming the funds is done through WHPoints because they work as wagering requirements.

Players need at least 85 WHPoints to transfer funds from their Cash Game Ticket Balance to their Real Balance. Once triggered, the free tickets + bonus cash will expire in 45 days. Read full T&Cs to learn all the details surrounding this promotion.

Poker at William Hill

William Hill Casino bonuses

100 Free Spins on Fishin’ Pots of Gold

Stake at least £10 on Fishin' Pots of Gold and receive 100 free spins for the same slot. The promotion is available for new UK customers only. Additionally, it's available only to UK customers who have a William Hill account held in pound sterling (£).

To activate this promotion, customers need to sign up, go to the promotion, click “Opt-in” and then stake £10 on Fishin' Pots of Gold. After that return to the promo page and click on “Opt-in” again. You'll receive 100 free spins and each one has a value of £0.10.

Customers have 24 hours to spend the spins and the maximum redeemable amount is £40. Withdrawals of any winnings can only be done only after all 100 spins are spent. Deposits made through e-wallets are not eligible for this promotion.

Bonus Drop promotion

Daily promotions are a big hit at William Hill, with several exciting offers available at all times. Among these, the Bonus Drop stands out as one of the more enticing promotions, giving users the chance to unlock various rewards and claim enticing prizes daily.

Exclusive to residents of the UK and Ireland with accounts in euro or pound sterling, users can play the Bonus Drop game after activating the promotion. Players can then enter the daily Bonus Drop game, where they receive a complimentary disc which they'll need to strategically drop onto the game board. The possible outcomes include a win, a no-win, or a retry. Landing successfully on the winning symbol opens the door to these three potential rewards:

  1. Players can secure free spins for specific slot games (see T&Cs for eligible titles)
  2. They can score a free bonus, applicable to a predetermined table game or slot chosen by the William Hill casino
  3. Or they can get a direct cash prize, added to the player's main balance

Bear in mind that if the disc lands on a no-win symbol, a reward cannot be claimed. Nevertheless, the anticipation remains high as players can always try their luck again the following day.

Bingo Promotions

William Hill always has active bingo promotions for customers who love playing bingo titles. Most of these promotions last for a weekend or a month and are then replaced by other promotions. At the moment, the website has two bingo offers: 75 and 90 Escalators and Bingo Bargains.

William hill bingo

75 and 90 Escalators – Every Friday, customers can take advantage of either the 90 Ball or the UK75 bingo titles. These escalators begin at 18:00 and last until midnight or until someone wins the jackpot.

Check the T&Cs to know how high the jackpot is in every room. The minimum reward is usually £2,500.

Bingo Bargains – From Friday to Sunday, noon to midnight, players can enjoy popular bingo rooms where bets can be lower than £0.05. On Friday the bargain is on the ‘Deal or No Deal' 90-ball room, on Saturday it's ‘Deal or No Deal' 75-ball room, and on Sunday it's the Main 75-ball room.

These games will have enhanced prizes and features. Jackpots range from £15,000 to a massive reward of £50,000.

Bonus Vault

With the random bonus generator “Bonus Vault” at William Hill Vegas, you can unlock rewards not only for yourself but also for fellow players. This ongoing promotion can be randomly triggered at any time as you enjoy any of the available slots and casino table games, and can be activated both on the website as well as the mobile app.

The bonus vault is always active. To take part, all you need to do is stake at least £0.01 on any slot or table game. When triggered, you can win up to £100. To make sure you know you won, a pop-up will appear to notify you. Everyone else playing the game at the same time as you'll also win a prize (though only £1). To claim your winnings, click on the pop-up window when it appears.

This promotion is available to customers who are residents of the UK, Gibraltar, and/or Jersey. To cancel this promotion, either ignore the pop-up window or contact William Hill customer support. Bingo, poker, and other games are excluded.

​​​​​​​William Hill review: Industry reputation, license, & user feedback

William Hill is widely recognised and trusted in the world of online betting. With years of experience, they have established a reputation for reliability and fairness. Players appreciate their user-friendly website and clear policies.

Similarly, Bet365 and BetFred are key players in the betting industry. While William Hill is renowned for its extensive market coverage, it has also faced criticism for occasional customer service issues and controversies related to problem gambling.

On the other hand, Bet365 is globally acclaimed for its user-friendly interface, transparency, and excellent customer service, despite occasional technical glitches and account restrictions. BetFred is known for its diverse betting options and customer loyalty programmes but has also encountered controversies, particularly concerning promotional terms and customer service. Each platform has its strengths and weaknesses, so users should carefully consider their preferences before making a decision.

In terms of licensing, the brand is licensed by the United Kingdom Gambling Commission, the Gibraltar Gambling Commission, and the Malta Gaming Authority. This ensures fair and secure gameplay.

Customer Reviews | Apple Store, Google Play Store, & Trustpilot

William Hill is popular among users for its wide range of betting options and exciting features. Let's take a look at how users from the top review platforms rate William Hill:

Review source
Total reviews
Last user comment

App store





“No complications, no fuss easy to navigate around front end”

Goodfood007- 5/5 stars

Google Play Store reviewGoogle play store




“I think the William Hill betting app is underrated. What I really like about this betting app is that it doesn't take much storage space and it does the job really well. It's worth downloading this app”

Mazim Bryn, 5/5 stars, 2024-02-18

Trutpilot reviewTrustpilot




“Brilliant to navigate, I am so unlucky it's unreal but do like the layout and bet types on William Hill to be fair”

Chantel Natasha 5/5 stars, 08/05/2024.

William Hill has a decent rating of 4.7 on the App Store with over 158K reviews. The reviews on the App Stores highlight how user-friendly the app is, and customers are loving it. Plus, it's doing even better on the Play Store with over 1 million downloads. Users on both stores love the app's design and how it doesn't eat up too much space on their mobile devices.

However, on Trustpilot, William Hill isn’t getting as much love, with just a 1.6/5 rating from 5,585 reviews. Nonetheless, Guntis, who's a big fan of the sports and casino sections, says, “My journey with William Hill extends beyond sports betting, as I've also had the pleasure of exploring their online casino. From thrilling games to impeccable customer service, William Hill Casino has consistently delivered an outstanding experience.”

William Hill Sports Book of the Year Award

Since its inception in 1989, the William Hill Sports Book of the Year award has been committed to recognizing outstanding achievement in sports writing. The prestigious prize, which remains at £30,000 for the 2024 winner, continues to honour the best in the field of sports literature.

This year's award will celebrate the best sports book published in 2024. The award is open to books from all sports and genres, including biographies, histories, and memoirs. Past winners have included some of the most acclaimed sports writers in the world, including the renowned Lauren Fleshman (athletics), Duncan Hamilton (cricket), David Goldblatt (Football), and Jamie Reid (horse racing).

william hill sports book of the year

Judges for the award are typically composed of experts in the field of sports writing, as well as former winners of the award. The judging panel will read and review submissions before selecting a shortlist of finalists and ultimately choosing the winner.

The William Hill Sports Book of the Year Award promises to be a celebration of the best sports writing of the year and a showcase of the talent and dedication of sports writers around the world.

Five reasons to register with William Hill promo code

William Hill is a well-known and reputable online sportsbook and casino. And why should take note of this bookmaker? Here are some of the main reasons why you might want to register with them:

1. Wide range of sports betting markets

William Hill offers a wide range of sports betting markets, including popular sports like football, horse racing, and tennis, as well as less common sports like snooker, darts, and greyhound racing.

2. Casino games

William Hill also offers a casino section with a variety of slot games, table games, and live casino games. The casino games are provided by reputable software developers, ensuring high-quality gameplay and a smooth gaming experience.

3. User-friendly website

William Hill has a user-friendly website that is easy to navigate, with all of the features and games organised and labelled. The website is available on desktop and mobile devices, allowing players to access the sportsbook and casino from anywhere.

4. Licensed and regulated

William Hill is licensed and regulated by the UK Gambling Commission, which ensures fair and responsible gaming practices. This gives players peace of mind that they're playing at a trustworthy and reliable website.

5. Secure payment options

William Hill offers a range of secure and convenient payment options, including credit cards, debit cards, e-wallets, and bank transfers.

Recap on the William Hill promo code

In creating an account with the William Hill promo code, I discovered just how attractive this bookie is. The straightforward signup process and free bets bonus enhance the platform's value. What I found particularly commendable about the William Hill bonus is how transparent the company is in explaining the terms and conditions so that users like myself can be well-informed.

It's worth mentioning that while the bonus itself is enticing, I wanted to see fewer restrictions on eligible payment methods. In summary, I thought that William Hill went beyond the typical betting site, offering unbeatable odds and a diverse range of markets for my enjoyment. Give it a try for yourself.

Avatar of Gavin Davison
Betting Expert

Gavin is a full-time copywriter based in the UK and has developed in-depth knowledge of the igaming world by working in the betting industry for over five years. During this time, he has written thousands of articles covering various topics, including bookmaker reviews, ‘how to’ guides, bonus comparisons and much more.

William Hill Promo Code FAQ

  1. To find free bets on William Hill, visit their website through any of the links in this article.
  2. Log in or sign up for an account. Navigate to the “Promotions” section.
  3. Click on the subsection called “Your Exclusive Rewards”.

Explore the free bet offers available and carefully read the terms and conditions associated with each promotion. Pay attention to any opt-in requirements and ensure you meet the necessary criteria.

William Hill offers the option to create accumulator bets, commonly known as “Accas.” To do this on William Hill, log in to your account, browse through the available sports markets, and choose the events or matches you want to include in your accumulator.

As you make selections, they’ll be added to your betting slip. Once you’ve chosen all your selections, open your betting slip, select the “Accumulator” or “Multiple” option, enter the stake amount, review your choices, and then confirm and place the bet.

William Hill does offer a cash-out feature for certain bets. To check if your bet is eligible for cash-out, log in to your account and go to the “Open Bets” or “Bet Slip” section. Look for a “Cash Out” option next to your active bets. If available, you can click on it to settle your bet before the event finishes.

Keep in mind that not all bets qualify for cash-out, and terms may vary. It’s important to review the rules and conditions associated with cashing out, which you can usually find on the William Hill website.

That varies; it can be quite a few at any one given time. Some offers are temporary and only last few days, but there will always be at least one welcome offer available. Check all the codes out on this page.

First, you need to be aware of what the William Hill promo code is and which bonus you want to claim. Then, you need to make sure you enter it during registration for a new account.

Since the code is tied into the new customer offer, it needs to be entered when registering. There is a set box on the registration form where the William Hill promo code can be entered. If you forget to apply the code when signing up, you can enter it at the deposit stage too.

You can get the William Hill mobile app from the App Store if you are using an iPhone or iPad, or from the mobile site, if you are using an Android device.

Keep in mind that you would have to change some of your device’s settings to download apps from “Unknown Sources” on your Android device before you can download the app itself.

Yes, they do. In addition to deposit limits, William Hill offers spending and betting limits, time-out, self-exclusion, session limits, etc. You can access them via your account menu.

If you haven’t already placed a wager on the Sportsbook, you can benefit from the promotion. But if you have placed a bet via that account, then the bonus is off-limits to you.

No, William Hill operates in other countries, including the Republic of Ireland and Canada.

To claim your free bets with William Hill, you must first register with the William Hill promo code. Once this is done, you’ll need to make your first deposit and place your first qualifying wager.

To unlock the free bet credits, ensure that you deposit the accepted minimum of £10, and wager £10. Given that each of the free bets is split into £10 tokens, you’ve then qualified!