With the William hill promo code 2024, new betting customers at WilliamHill.com can get a welcome bonus of up to £60 when signing up via the mobile site or on the app.
William Hill Promo Codes: Offers for September 2024
This table shows the latest William Hill promo codes and the bonuses they offer to new customers.
William hill product | Bonus type | Promo details | William Hill promo code |
---|---|---|---|
TOP OFFFER | William Hill sign up offer | Get £60 |
| Get Code |
Standard sports offer | Get £30 |
| Get Code | |
Casino bonus | 200 free spins |
| Get Code | |
Poker offer | £100 bonus + 10 FS |
| Get Code |
Tip: Click on your selected code above and enter it into the registration form. Otherwise, you may be ineligible for the offer.
What is the promo code for William Hill?
William Hill has always been fair regarding bonuses and promotions, treating new customers to an attractive welcome bonus of up to £60. The only requirement is to click the coupon at the top of this page and enter ‘T60' in the promo code section.
You'll then be redirected to the bookie's site. From here you can download the mobile app or continue on the mobile site. This offer is only available to mobile customers, meaning you must register via the mobile site or app to receive the bonus.
Other restrictions apply to payment methods, among other terms. Make sure to read the fine print before claiming your offer.
How to create an account on William Hill
The first step in claiming the welcome bonus is creating an account, so without further ado, we'll explain below how you can register your William Hill Betting account and benefit from the bonus offer.
- First, click the coupon at the top of this article to go directly to the William Hill homepage.
- Click on the yellow “Join” button.
- Fill out the new account form in the pop-up that appears.
- Enter your first and last name, phone number, e-mail, date of birth, gender, address, country, and postcode.
- Create a username and password.
- Set up your security question and answer.
- Fill in the promo code field with the William Hill promo code displayed above.
Next, you'll need to accept the bookie's Terms and Conditions and choose how you want to receive your notifications (marketing promotions as well) – via SMS, call, or e-mail. You also get to choose whether or not you want news from William Hill. We recommend you check the box so you can receive the latest free bet offers and news about other bonuses and promotions.
You need to click the final button at the bottom of the page. Once you do that, you'll receive an email. Click the link in it to validate your account.
How to verify your William Hill account
If you didn't already verify your account during the signup process, you'll need to provide copies or photos of an identification document like a Passport, Driving License, or National ID Card.
You'll also need to confirm your address by providing a copy of a utility bill or bank statement that shows your address, name, and the bank's name.
Terms & Conditions of the bonus offer
William Hill has 35x wagering requirements connected to the free wager reward. This would make your next steps very easy. There are some other conditions related to the William Hill mobile welcome bonus you need to know:
- Promo codes are only available to customers in the United Kingdom and Ireland.
- If you take part in this bonus, you won’t be able to take part in another William Hill welcome bonus.
- You will receive your free bets as two different free bet tokens, each worth £20.
- You can only receive this bonus if you use specific deposit methods (e-wallets and prepaid cards are excluded).
- The free bets are available for thirty days.
- You can only use your free wagers on Sportsbook events.
- You can’t cash out your qualifying wager, or you'll be disqualified from the promotion.
After making your qualifying wager and claiming the William Hill bonus tokens, remember:
- The free bets are non-withdrawable, and the stake isn't returned when you wager them.
- Once you wager the free bet tokens, you can withdraw your winnings.
- When your qualifying bet is settled, you'll get a £10 casino bonus.
- GBP and EUR are the only available currencies for this offer.
How do the William Hill Free Bets work?
The William Hill free bets are offered to customers who register with the website for the first time. This bonus includes three £10 free bets for sports, adding up to £60. Just be aware that there are some rules and conditions for this promotion, so keep reading to ensure you don't miss out on the bonus.
How to claim your William Hill free bets
Below, I’ll walk you through the process of how I claimed the William Hill free bet using the promo code during registration.
- First, visit William Hill through the website or app.
- Click the “Join” button, located at the top right corner of the website.
- Fill in the necessary details on the registration form, such as full name, date of birth, home address, mobile number, and email address.
- On the next page, I was prompted to insert a promo code. I proceeded by entering the free bet code in the designated field.
- Click the “Submit” button.
- After registering, I proceeded to fund my account with £20 using my debit card. It's important to note that the minimum deposit required to qualify for this offer is £10, and payments made through PayPal, Neteller, Skrill, Paysafe, Neosurf, and ecoPayz do not qualify for the free bets.
- I browsed the available sportsbook markets and went ahead to place a bet of £10 on a football game with an odds of 1/5. You must wager with a minimum stake of £10 using funds from your main account balance, ensuring that the odds are at least 1/2 (1.5) or greater.
- Once the qualifying bet was settled, I was awarded four free bets, each worth £10.
Sports to bet on this week with the William Hill promo code
On Friday night, France will host Italy in Paris for a highly anticipated European showdown as both teams kick off their Nations League campaigns. France has come out on top in the last two encounters, winning 3-1 on both occasions, with a 2-1 victory before that. Hopes for a similar result are high, especially with Kylian Mbappé available for selection despite his club’s reservations. While predicting the outcome is difficult, both teams will likely find the back of the net.
Meanwhile, the ATP Challenger Tour continues its European swing with the upcoming tournament in Cassis, France. One of the intriguing first-round matchups features Dan Added facing off against Henrique Rocha. Added may have a slight advantage with his aggressive style and home-court support, but Rocha’s well-rounded game and potential to upset make this a match to watch closely.
In horse racing, the much-anticipated Genesis Wealth Management Handicap Hurdle Race will take place at the Bangor-on-Dee racecourse. This exciting race, open to 4-year-olds, boasts a generous prize of £22,000. The favourite, Tommie Beau, trained by the renowned team of Simon & Christine Prout, is expected to draw significant attention.
⚽ Football
France vs Italy
Both Teams to Score
Yes - 4/5
No - 9/4
France vs Italy Preview
🎾 Tennis
ATP Challenger - Cassis, France Dan Added vs Henrique Rocha
Match winner
Dan Added - 6/4
Henrique Rocha - 7/6
Latest William Hill tennis Odds
🐎 Racing
The Genesis Wealth Management Handicap Hurdle Race
Each way
Tommie Beau - 11/8
Latest William Hill racing odds
Five tips to get the most out of the William Hill welcome bonus
Now that I've covered how to get the sign-up offer, I wanted to give some suggestions for maximising the bonus.
1. Think about your qualifying bet
Before you can claim £60 in free bets, you must make a qualifying bet. The minimum stake for this qualifying bet is £10 at an odds of 1/2 (1.5) or greater, so there's no need to bet more than that.
Find a bet that's as close as possible to 1/2 (1.5) odds, as your chances of winning that bet will be higher, and stick to a betting market you understand.
For instance, if you are a football punter, place the qualifying bet on a football market. You can go with odds higher than 1/2 (1.5) but we recommend not going beyond 7/10 (1.7).
2. Go with conservative markets
Once your qualifying bet is settled, you'll receive 4x £10 free bets. The free bets don't have the same minimum odds requirement, so your betting options increase drastically.
The goal of these free bets is to try to turn them into winners. We suggest you use two of four free bets on conservative markets. It's impossible to guarantee a win, but your chances of winning will be higher.
3. Aim for higher returns
Now it's time to be bold and aim for huge returns with the two remaining bets. Look for more speculative markets with odds much higher than the conservative odds we mentioned in the previous section.
If you placed the first two bets on markets with 1/2 (1.5) odds, go for at least 3/2 (2.5) odds. Make a decision based on how the free bets on the conservative markets performed. If you already got two wins on those two free bets, you can increase the odds on the last two free bets as much as you want.
Going over 5/2 (3.5) odds would be the smartest way to get the most value out of these William Hill free bets. Additionally, if you manage to get a win with these selections, the winnings will be much larger than anything you could have won with the conservative markets.
4. Bet on popular competitions
The free bets from William Hill last for 30 days, which gives you time to think. I suggest timing your bonus with some of the most popular competitions, knockout stages of the Champions League or a tournament like the World Cup. Major sporting events come with boosted odds and extra bonuses attached to each fixture.
For instance, if you are a huge football fan, wait for the World Cup to activate your William Hill free bets. By combining your sporting knowledge with enhanced offerings, you can really construct wagers with excellent value.
5. Use your winnings
If you used the above-mentioned tips and won some bets, my last betting tip is to reinvest your winnings in more bets instead of withdrawing the money. This further maximises the value of the William Hill welcome bonus, plus, you aren't yet playing with your own money.
Punters tend to make bolder choices when they don't have to risk their hard-earned cash, so I suggest removing the initial deposit from the winnings so you're at a net zero and can simply risk your winnings to pursue additional wins.
Using the winnings to place another bet means you can potentially win more in the process. Having funds on your William Hill account is always best because you never know when a good betting market will appear. If you have to deposit every time you play, you'll probably miss out on the best offers.
Tip: don’t skip the part where you must enter the William Hill promo code. This is particularly important if you want to claim the sports bets, as you must type in the promo code when prompted to apply the bonus to your account.
Top 3 alternatives to the William Hill promo code
UK punters can find plenty of sportsbooks with promotions for new customers; however, it's important to pick a sportsbook that not only has a nice welcome offer but is also legal and trustworthy. Here are our three suggestions for alternatives to William Hill if you're wanting to test the waters:
Bet365
Bet £10, get £30 in free bets
30 days
Applicable on desktop and mobile platforms
Promo offer amount lower than William Hill
Betfred
Bet £10, get £40 in bonuses
7 days
Generous bonus amount
Short validity period
CopyBet
Stake £10, get £50 in free bets
7 days
High free bet amount
Qualifying bet requirement and short validity period
Bet365 – Bet £10, get £30 in free bets
Bet365 currently runs a Bet £10 & Get £30 deal for new customers when using the code SPORTSMAX. While this offer is significantly lower than the William Hill welcome offer, it comes with the added benefit that it is applicable on desktop as well as mobile. You also have a full 30 days to claim the offer, which is twice as long as William Hill's allotment.
BetFred – Bet £10, get £50 in bonuses
BetFred is another iconic UK betting brand, and it's giving new customers £40 in bonuses after placing a £10 bet. After you place a £10 on sports, you'll get the following:
- Get £50 Free Bets
- Get £10 free spins within 10 hours of bet settlement
The offer only lasts one week, which is a short turnaround time, making this a less attractive deal.
Copybet – Stake £10, get £50 in free bets
To take advantage of this offer, the new user must place a qualifying bet, which is a single bet starting at £10, with odds of 1.9 or greater. The offer is valid on Copybet for only seven days. It can be claimed from your phone or the computer.
Other Sports Promotions with the William Hill promo code
The welcome offer we reviewed above is not the only promotion that punters get from William Hill. They run several ongoing promotions for current sports events like boxing and horse racing. They also offer boosted odds and daily bonuses.
Horse Racing: Lengthen your odds
This promotion gives punters bigger odds on all UK horse racing. It's available from 10 am on the day of the race. The promotion works only for single markets, multi-bets are ineligible. You win the bet if your horse wins by a larger distance than the stated one. Rule Four applies to all Lengthen Your Odds markets in the case of non-runners.
The market is settled after the official result is revealed.
Horse Racing: Best odds guaranteed
The second horse racing promotion gives punters a chance to win more than expected. With the Best Odds Guaranteed on UK horse racing, punters need to take the price, and if the SP gives a higher return, then William Hill will pay the bigger odds.
This promotion is available for every UK horse race from 10 am on the day of the race until the off. It's available only on the “win” market for these races.
Certain restrictions apply based on payment methods and country of residence. Make sure to check these restrictions before attempting to opt in for this promotion. The maximum benefit for this promotion is capped at £25,000 per day.
T&Cs apply.
Play for Free
Play for Free is available once a week and works like this: predict six games in which exactly three or four goals are scored. If you guess all of them correctly, you win £200 (awarded as eight £25 free bets). Five out of six will get you a £5 free bet and four correct selections award a £1 free bet. Only goals scored in regular + injury time count.
To activate this bonus, open the “Free Or 4” game and pick six matches from the available coupon. If a fixture is postponed or abandoned, the selection will be void. Punters get points for every correct selection.
At the end of each month, the top 20,000 players on the leaderboard get a cash reward. Finishing first on this leaderboard gets you a £1,000 cash reward. The leaderboard resets every month. This promotion is available only during the English football season. When the season ends, whoever has the most points on the leaderboard wins a £10,000 prize.
William Hill Plus
William Hill Plus is a rewards programme offered by the British bookmaker. It's free to join and is available to William Hill customers in the UK and Ireland. Customers can earn points by placing bets, either online or in-store.
To earn points, customers must first register for a William Hill Plus card, which can be done online or in-store. Once registered, customers can earn points by placing bets at any William Hill location or on the company's website. The number of points earned will depend on the type of bet placed and the amount of the bet. Points can also be earned by completing certain challenges or by participating in special promotions.
Customers can then redeem their points for a variety of rewards like free bets and bonuses, as well as other perks like access to exclusive events or merchandise. The number of points required to redeem a reward will vary depending on the reward.
Banking options on William Hill
William Hill is one of the most popular and established bookmakers in the United Kingdom. This bookie accepts the following banking methods for deposits and withdrawals:
PayPal
£5
Instant
Debit Cards
(Credit Cards not accepted)
£5
Instant
Monzo/Revolut Banks
£5
Instant
Apple Pay
(Credit Cards not accepted)
£5
Instant
PayPal
£20
Up to 24 hours
Apple Pay
(Credit Cards not accepted)
£20
Up to 48 hours
Debit Cards
(Credit Cards not accepted)
£20
Up to 48 hours
Making a deposit is easier on the mobile app, as the interface is easier to navigate. Simply click the “Deposit” button, choose a payment method from the list you see, and insert the amount of money you want to deposit.
Customer Support options
William Hill has a helpful and friendly customer support team that can be contacted through live chat, email, and phone.
Call
08705 181715
Online
Visit the William Hill customer support webpage
@willhillhelp
Live chat
http://wh.bet/LiveChat
The website also has a comprehensive FAQ section that provides answers to common questions and issues.
Casino games overview at WilliamHill.com
William Hill may have started as a small betting shop in the UK, but now it's one of the largest online wagering bookmakers in the world. The bookie has a lot to offer beyond sports, including:
- Live Casino
- Vegas
- Bingo
- Poker
William Hill live casino online
William Hill’s live casino section offers real-time games with live dealers, including blackjack, roulette, baccarat, and poker. Unique games like Live Monopoly and various Money Wheel games are also available. The live casino operates 24/7 offers a variety of betting limits to suit different budgets.
During these games, the dealer will update the players with the latest sports news, allowing you to play in the live casino and follow the score of a fixture you placed a bet on.
William Hill's casino welcome offers: Free spins & tickets to play
William Hill is upping the game with a free spins welcome offer for new customers and other casino-related bonuses in the Vegas category. We'll cover the promotional details, terms and conditions, and deposit requirements below.
New Big Bass Bonanza Free Spins welcome offer
William Hill's new welcome offer features a 400% Deposit Bonus of up to £40 for playing the Big Bass Bonanza slot game. This promotion allows players to trigger free spins, and offers additional opportunities for cash prizes and multipliers of up to 10x.
To participate, register an account, opt-in, deposit, and stake £10. The 200 free spins also extend to Big William Hill Fortune, where if you get the Big Stack Bonus, you can also claim Multipliers to around 100x after staking only £10. While the two offers are structured similarly.
Read the full terms and conditions before proceeding.
Vegas Free Spins
William Hill offers new customers 200 free spins after staking £10 on the following games:
- Fishin' Pots of Gold™
- Timelines
- Treasures of Kilauea™
- Cash ‘N Riches Megaways™
- 4 Corners of Rome
To participate, sign up and opt-in, then stake at least £10 on any one of these games. After that, return to the promo page and click on “Opt-in” again to claim your 100 free spins, each worth £0.10.
Note that this promotion is only available to new customers in the UK with an account held in pound sterling (£). A maximum redeemable amount of £40 applies to winnings. Unused spins attached to the bonus are deleted after 24 hours.
Withdrawals of any winnings can only be made only after all 100 spins are spent. Deposits made through e-wallets are not eligible.
Additional terms and conditions apply, so be sure to check the fine print before playing.
Poker at William Hill | Get £100 in bonus cash
William Hill has an excellent bonus offer for poker players as well. By visiting the poker section and depositing at least £10, you could be eligible to claim up to £100 in poker bonuses. The bonus amount corresponds to how much you play.
By making the minimum deposit of £10, players get £100 in bonus cash and the Twister Discovery Pack tournament, which includes Twister tournament tickets valued at £6. The remaining bonus all depends on how you perform at the poker tables.
Keep in mind that this offer must be used within 14 days and that to play the full poker range, you’ll need to download the William Hill poker software (directly on the site).
To redeem the funds, players need at least 85 WHPoints to transfer funds from their Cash Game Ticket Balance to their Real Balance. Once triggered, the free tickets + bonus cash will expire in 45 days. T&Cs apply.
Bonus Drop promotion
Daily promotions are a big hit at William Hill, with several exciting offers available The Bonus Drop stands out as one of the more enticing promotions, giving users the chance to unlock various rewards and claim enticing prizes daily.
Bingo Promotions Room at William Hill
If you enjoy online bingo, you’ll be glad to know that you can get a 500% welcome bonus as a new bingo customer. Simply deposit and wager through £5, and you’ll receive £25 in free bingo tickets.
This is one of the top William Hill bonuses because you can use these free tickets on any bingo game, including the ones where the usual buy-in would be £1 per ticket! This means that you can put yourself in a position to get some rather large cash prizes.
You must register a bingo chat name before this offer will be credited to your account, and a 4x wagering condition applies.
At the moment, the website has two bingo offers: 75 and 90 Escalators and Bingo Bargains. Every Friday, customers can take advantage of either the 90 Ball or the UK75 bingo titles. These escalators begin at 18:00 and last until midnight or until someone wins the jackpot.
Check the T&Cs to know how high the jackpot is in every room. The minimum reward is usually £2,500.
These games will have enhanced prizes and features. Jackpots range from £15,000 to a massive reward of £50,000.
Bonus Vault
With the random bonus generator “Bonus Vault” at William Hill Vegas, you can unlock rewards for yourself and fellow players. This promotion can be randomly triggered at any time, both on the website and the app.
To take part, all you need to do is stake at least £0.01 on any slot or table game. When triggered, you can win up to £100. To claim your winnings, click on the pop-up window when it appears.
This promotion is available to customers who are residents of the UK, Gibraltar, and/or Jersey. To cancel this promotion, either ignore the pop-up window or contact William Hill customer support. Bingo, poker, and other games are excluded.
William Hill review: Industry reputation, license, & user feedback
William Hill is widely recognised and trusted in the world of online betting. With years of experience, they have established a reputation for reliability and fairness.
While William Hill is renowned for its extensive market coverage, it has also faced criticism for occasional customer service issues and controversies related to problem gambling.
In terms of licensing, the brand is licensed by the United Kingdom Gambling Commission, the Gibraltar Gambling Commission, and the Malta Gaming Authority. This ensures fair and secure gameplay.
Customer Reviews | Apple Store, Google Play Store, & Trustpilot
William Hill is popular among users for its wide range of betting options and exciting features. Let's take a look at how users from the top review platforms rate William Hill:
| 4.7/5 | 756k | 158k | “No complications, no fuss easy to navigate around front end” Goodfood007- 5/5 stars |
Google play store | 4.3/5 | 1m+ | 56k | “I think the William Hill betting app is underrated. What I really like about this betting app is that it doesn't take much storage space and it does the job really well. It's worth downloading this app” Mazim Bryn, 5/5 stars, 2024-02-18 |
Trustpilot | 1.6/5 | - | 2.6k | “Brilliant to navigate, I am so unlucky it's unreal but do like the layout and bet types on William Hill to be fair” Chantel Natasha 5/5 stars, 08/05/2024. |
William Hill has a decent rating of 4.7 on the App Store with over 158K reviews. The reviews on the App Stores highlight how user-friendly the app is. Plus, it's doing even better on the Play Store with over 1 million downloads. Users on both stores love the app's design and how it doesn't eat up too much space on their mobile devices.
However, on Trustpilot, William Hill isn’t getting as much love, with just a 1.6/5 rating from 5,585 reviews. Nonetheless, Guntis says, “My journey with William Hill extends beyond sports betting, as I've also enjoyed exploring their online casino. From thrilling games to impeccable customer service, William Hill Casino has consistently delivered an outstanding experience.”
Company news & announcements: William Hill Sports Book of the Year Award
The William Hill Sports Book of the Year Award celebrates the best sports writing of the year and showcases the talent and dedication of sports writers worldwide. Since its inception in 1989, the award has been committed to recognizing outstanding achievement in sports writing.
The prestigious prize, which remains at £30,000 for the 2024 winner, continues to honour the best in sports literature. This year's award will celebrate the best sports book of 2024.
The award is open to books from all sports and genres, including biographies, histories, and memoirs. Past winners have included some of the most acclaimed sports writers in the world, including the renowned Lauren Fleshman (athletics), Duncan Hamilton (cricket), David Goldblatt (Football), and Jamie Reid (horse racing).
Judges for the award are composed of experts in the field of sports writing, as well as former award winners. The judging panel reviews submissions before selecting a shortlist of finalists and choosing the winner.
Five reasons to register with William Hill promo code
William Hill is a trusted name in the world of online sports betting and casinos. If you still aren't convinced to join, here are five more reasons to sign up with the promo code:
1. Wide range of sports betting markets
William Hill offers a wide range of sports betting markets, including popular sports like football, horse racing, and tennis, as well as less common sports like snooker, darts, and greyhound racing.
2. Casino games
William Hill also offers a casino section with a variety of slot games, table games, and live casino games. The casino games are provided by reputable software developers, ensuring high-quality gameplay and a smooth gaming experience.
3. User-friendly website
William Hill has a user-friendly website that is easy to navigate, with all of the features and games organised and labelled. The website is available on desktop and mobile devices, allowing players to access the sportsbook and casino from anywhere.
4. Licensed and regulated
William Hill is licensed and regulated by the UK Gambling Commission, which ensures fair and responsible gaming practices. This gives players peace of mind that they're playing at a trustworthy and reliable website.
5. Secure payment options
William Hill offers a range of secure and convenient payment options, including credit cards, debit cards, e-wallets, and bank transfers.
Recap on the William Hill promo code
In creating an account with the William Hill promo code, I discovered just how enjoyable this bookie is. The straightforward signup process and free bets bonus enhance the platform's value. What I found particularly commendable about the William Hill bonus is how transparent the company is in explaining the terms and conditions so that users like myself can be well-informed.
It's worth mentioning that while the bonus itself is enticing, I wanted to see fewer restrictions on eligible payment methods. In summary, William Hill went beyond the typical betting site, offering unbeatable odds and a diverse range of markets for my enjoyment. Give it a try for yourself.