Betano is an online sports betting site that launched in the UK in 2024. The platform has already made a name for itself by sponsoring popular football tournaments and clubs, including being a kit sponsor for Aston Villa. So far, the bookmaker has made an instant impact on the UK betting scene.
Our Betano review will examine everything the bookmaker offers, from welcome promotions to vast sports markets. We'll also analyse Betano's mobile app performance as well as user reviews of the platform.
| Betano Features | |
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| Excellent betting markets |
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| Solid welcome offer |
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| Good deals for existing customers |
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| Competitive sports betting odds |
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Betano review: Odds, bonuses, mobile app & features
Although Betano is new in the UK, it already has a significant footprint in Latin America and Europe. Because of this, the Betano betting platform is very developed, offering quality odds, immense betting markets, a strong mobile app, and good deals for new and existing customers.
Betano offers all major sports as well as a few niche ones. Getting noticed has been a real priority for Betano. In past years, the betting company has secured several high-profile partnerships, such as the 2022 FIFA World Cup, Aston Villa Football Club, and Benfica.
Let's dive into everything Betano offers and whether or not it's worth signing up.
Betano bonuses & promotions – What’s on offer for new customers?
- Bet £10 on any football (odds 1/1+)
- Max bonus £30
- 1x £10 free bet, 2x £5 free bets, and £5 Slots Bonus
- Bet £10 (odds 2.00+) within 3 days of sign up
- Get a £10 free bet (odds 2.0+) on any sport
- Bonus bet expires in five days
- Get your first stake matched in free bets up to £40
- Bet £10 on Horse Racing (odds 2/1+) within 3 days of sign up
- Free Bets expire in 5 days.
Betano is offering new customers a solid football welcome bonus when they sign up today. New Players can get the Betano sign up offer Bet £10 Get £30 after depositing and betting £10. Head to the Betano website and click ‘offers' to start the sign-up process and claim the bonus.
- Make your way to the Betano website or download the app
- Click on ‘offers’ and the current ‘Bet £10, Get £30’ promotion
- Make a deposit of £10 or more
- Place a bet on any English Premier League match at minimum odds of evens
- Make your bet within three days of opening the account
- The free bets will be paid as one £10 free bet, two £5 free bets, and a £5 slot bonus
- Bonus bets expire within 14 days
- Players must reside in the UK and be 18 or over
- Other terms and conditions apply (check the website for a full list)
Betano also offers new players a horse racing sign up bonus and a general sports welcome offer (listed in the table above).
Existing customer promotions
Already snapped up the welcome offer and are an existing customer? You can find other offers for existing customers on the Betano app or website. Many promotions are time or event-specific, so make sure to check the “promotions” section regularly.
You can get promotions like enhanced odds, unique bets, and more incentives as an existing Betano customer.
Betano website review – Smooth design and navigation
Some bookies overclutter and confuse things, but Betano has kept its website nice and simple, making navigation a breeze. We easily cruised through the website and found everything we sought within seconds. On top of that, the sign-up process takes mere minutes.
As you enter the website, the most popular upcoming games, events, and races greet you, with quick links available for each. At the top of the home page, you will find tabs for ‘sports,’ ‘in-play,’ ‘casino,’ ‘live casino,’ and ‘offers’ for easy navigation.
Betano app review – Is the app worth downloading?
Betano now offers a betting app in the UK. After scouring user reviews of the Betano app, we found that it was highly praised, especially on the Apple App Store, where it has a user score of 4.8 out of 5. Customer reviews cite the layout, sports markets, and odds as the main draws.
The app is also available on Android devices, with over a million downloads on the Google Play Store. The Betano UK reviews for Android devices are also glowing, with a user score of 4.5 out of 5.
Betano betting markets – What can I bet on?
Betano offers many sports, with football taking centre stage. Several niche sports, such as hurling, table tennis, and water polo, are also available. We were very impressed with Betano’s sports offerings while using the platform.
Football Betting
Betano knows full well that football is the main attraction in the UK and tailors its platform to reflect that fact. Betano covers all major leagues and competitions, including the Premier League, English Football League, and UEFA Champions League.
In-play betting and bet builders are also available for football matches. You can bet on the usual markets, such as match winner, first goal scorer, both teams to score, and more. Outrights, such as the title winner and top scorer, are available for all leagues, too.
Horse Racing Betting
Horse racing is another big focus at Betano. Betano has a host of horse racing betting markets covering major meetings and races. From the Grand National to a regular midweek race at Chepstow, you can bet on horse races, both large and small, at Betano.
Other Sports to Bet on at Betano
Betano offers many different sports to bet on–both niche and popular. You can place wagers on cricket, golf, Formula One, boxing, tennis, greyhounds, and much more. Virtual betting is also available with the bookie.
Current betting partnerships
Betano prides itself on partnerships, and the betting company has pulled off several high-profile deals since investing in sponsorships in 2019. This season, the company is the shirt sponsor of Premier League club Aston Villa. With the Villans flying high domestically and on the European stage, Betano’s brand exposure is massive right now.
Betano also sponsors many teams in Portugal’s top flight, including Porto, Sporting Lisbon, and Benfica. The betting company has also partnered with Olympiacos, Panathinaikos, and Viktoria Plzen. In 2022, Betano became the first bookmaker to sponsor the World Cup in Qatar.
Betano casino review: Welcome offer and rich game library
Betano also has a good online casino with a massive game library. Casino fans can find everything from slots and jackpots to live dealer games, baccarat, poker, roulette, and more. Betano also offers two solid casino welcome offers.
New casino players at Betano can opt for a slots welcome offer of bet £10 and get £30 in free spins or a general casino sign-up bonus of bet £10 and get £40 on live games and slots.
Here are all the current casino sign-up offers available at Betano:
- Wager £10 on selected games within 3 days of sign up
- Get 3x £10 slot bonuses
- 40x wagering requirement within 30 days
- Wager £10 on selected slots in 3 days
- Get 1x £20 slots bonus and 1x £20 live casino bonus
- 40x wagering within 30 days
Betano’s history: Things to know about the platform
For a relatively new bookmaker in the UK, Betano has a rich history. Below are some of the standout highlights:
- Betano launched in the UK in April 2024.
- In April 2024, the bookmaker reaches a two-year agreement with Aston Villa to feature as the main sponsor on the men’s kits for the 2024-25 season. The deal is worth around £20 million a year.
- Betano becomes the first betting sponsor of the 2022 World Cup.
- Betano sponsors the 2024 Brazilian Football Championship – Series A.
- The bookie was created in 2013.
- Betano started to invest in sports sponsorships in 2019.
- The betting company is owned by Kaizen Gaming International Limited.
Banking options – Deposit and withdraw money on Betano
Banking options at Betano UK are limited now, but we expect that to change as the bookie gains even more traction in the British market. Debit cards, such as VISA and Maestro, are accepted. You can also deposit and withdraw funds using Apple Pay and Google Pay.
Unfortunately, Betano doesn't yet accept e-wallets. Therefore, PayPal, Skrill, or Neteller are not available.
| Visa/MasterCard | £5 / £30,000 | £5 / £30,000 | 1-3 working days |
| Google Pay | £5 / £50,000 | £5 / £50,000 | 1-2 working days |
| Apple Pay | £5 / £50,000 | £5 / £50,000 | 1-2 working days |
Customer support: Best ways to get help at Betano
Betano offers several communication methods. Live chat is the most popular support option. We used it and got help fast from a knowledgeable agent. Email is also an option and you can get in touch via X. Betano also gives customers the option of SMS for even quicker responses.
- Live Message
- Email: [email protected]
- SMS: +447360539790
- X: @betano_uk
