Find out everything about football betting at William Hill from our guide.

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SIGN UP WITH WILLIAM HILL > B40
Bonus & Offers details
Sports VIP Betting offer: £40 for new customers + 15% free bet bonus
T&C:

New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Terms Apply.

Expires on: 31-12-2020
Last check: 2 days ago

Bonuses and Promotions for Football Betting at William Hill

william hill sports bonus

William Hill is known for always having a variety of promo codes and bonuses, some of which can be used for betting on football.

We have chosen a couple of promotions – the sign-up offer and the bet boost on accumulator (acca) bets.

William Hill Sign Up Offer for Sports Betting

When you join William Hill, you can claim the welcome offer for sportsbook. This offer is available to new players from the UK and Ireland.

In order to receive this bonus, you have to opt-in during your registration and enter the promo code P30. The offer consists of 2 free bets worth £15 each. To become eligible for this offer, you first have to place a bet of at least £10 on any sport and on the odds of at least 1/2 (1.5).

After your bet settles, you will receive your free bets. You can use your free bets to bet on any sport, including football. Keep in mind that you have 30 days to use these free bets before they become void.

Our opinion about the William Hill offer: in the average of the UK bookies, less good than the Bet365 Bet credits offer, better than the Betway offer.

William Hill Bet Boost on Accumulator Bets

Acca bets are bets with multiple selections and if you like to bet on multiple football matches, this promotion is great for you. To claim the Bet Boost, you have to create an Acca with at least 3 selections and bet up to £20 (or £20 each way).

To use the Bet Boost, you have to tap on the Bet Boost button in your bet slip after you add your 3 or more selections and enter your stake. You can boost one Acca bet per day and use this promotion to bet on any sport except on horse racing or greyhounds.

Most Popular Football Events to Bet On at William Hill

football betting

The selection of leagues and games at William Hill is quite extensive but some events are simply more popular than others.

English Premier League – The Top Choice

English Premier League is one of the most popular leagues in the world, even when you include other sports. When it comes to football, it is the best domestic league by all parameters.

William Hill allows you to bet on all matches from the Premier League, with a variety of betting options available for both pre-game and in-game bets.

UEFA Champions League – Bet On European Football

champions league betting

If you like to bet on European football, Champions League is the best competition in Europe. You can bet on many different markets at William Hill, including various Champions League Specials.

Virtual Football – Try Your Luck with Virtual Sports

In addition to horse racing and other virtual sports, William Hill also offers virtual football. Although the number of markets for virtual football is understandably not as extensive as it is for real-life football games, you can still bet on various things like the final score, total goals and many more.

Live Betting and Live Streaming at William Hill

The live betting section at William Hill is considered to be one of the best out there, especially when it comes to football. Although you can bet on many other sports, live betting on football comes with the largest number of markets. Of course, the number of betting options for in-play betting is not at the same level as it is for pre-game betting but it is still quite extensive.

This section on the website also includes various live statistics from the matches that may be of great help when you are placing a live bet. For example, you can see the number of corners, fouls, cards, shots on goal and other important stats. This allows you to make an informed bet based on live stats.

Additionally, you can watch football and some other sports on William Hill TV, a live streaming service available on the website. In fact, it is one of the most extensive live streaming services offered by any bookmaker, both in terms of sports offered and in terms of football leagues and games.

In order to watch live streams at William Hill, you need to have a positive balance. You can also watch live streams if you have placed a bet in the past 24 hours.

Competitive Odds for Football Games at William Hill

One of the reasons why William Hill is one of the most popular bookies in the UK are its very competitive odds, especially for football matches. In fact, William Hill has betting margins of around 5%, which is in line with the rest of the top betting sites.

For example, we have picked random football games from three different leagues – English Premier League, Italian Serie A and Spanish La Liga. We have discovered that the odds came to 105%, 105.6% and 105.3%. While there are some bookies that offer better odds with lower betting margins, the average betting margins for football are around 4.5%, so William Hill is a little worse than the average.

Tips for Betting on Football at William Hill

football tips for william hill

William Hill doesn’t have a blog or any other similar section where you can find tips for betting on football. However, there are a few things to keep in mind if you want to have success when you bet on football:

  • Take advantage of bonus offers
  • Do your research
  • Remain disciplined at all times
  • Bet on leagues that you are familiar with

William Hill Best Features and Other Benefits

william hill uk app

In addition to solid odds, a huge selection of games and markets and a nice welcome bonus, William Hill has other good features:

Cash Out Feature – Get Out of a Losing Bet

William Hill offers the Cash Out feature for both pre-game and live bets. While this feature is not always available, most football matches come with the Cash Out option. Additionally, you can either cash out your bets in full or take advantage of a partial Cash Out.

#YourOdds at William Hill – Bet on Anything

This feature allows bettors to make unique bets. All you have to do is to think of a bet and tweet #YourOdds at William Hill. After you do this, you will receive a price for your bet.

Bet Builder Feature – Multiple Bets on Same Events

This is a feature that allows bettors to create a combination bet on the same event, which is not usually possible. For example, in a match between Liverpool and Arsenal, you can place a combination bet of Liverpool to win, Firmino to score and total goals over 2.5.

Football Betting at William Hill – A Complete Experience

Betting on football on any top betting website is a unique experience but William Hill goes above and beyond to ensure that everything is at the best possible level.

With a large selection of games and markets, good odds, extensive live betting offer, live streaming service and other great features, William Hill stands out as one of the best choices for football betting.