William Hill review 2026: Betting odds, mobile app, special features & casino

There are more than 30 sports to bet on with William Hill. The major sports are, of course, included, as well as some slightly more niche offerings.

There are more than 700 individual markets, so there really is something for every type of player. We did an odds comparison, and while William Hill isn’t often the top price, they are usually on the average for major markets such as horse racing and football.

These are the sports and leagues you can bet on with William Hill:

• American football
• Athletics
• Aussie rules football
• Baseball
• Basketball
• Boxing
• Cricket
• Cycling
• Darts
• eSports
• Football
• Futsal
• GAA football
• GAA hurling
• Golf
• Greyhounds
• Handball
• Horse racing
• Ice hockey
• Lacrosse
• Motor racing
• Motorbikes
• Politics
• Rugby league
• Rugby union
• Snooker
• Table tennis
• Tennis
• TV/Specials
• UFC
• Virtual world
• Volleyball
• Water polo

Football Betting

The football betting section at William Hill is comprehensive. You can bet live, in-play on hundreds of games every week. Some live streaming of certain events is also offered.

Use your William Hill login to access the football section, where you can view current running games and football specials. The selection of William Hill leagues and games is extensive, but some events are more popular than others.

Reviewing William Hill’s Football Odds

One of the reasons why William Hill is one of the most popular bookies in the UK is its very competitive odds, especially for football matches. William Hill has betting margins of around 5%, which is in line with the rest of the top betting sites.

For example, we have picked random football games from three different leagues – English Premier League, Italian Serie A, and Spanish La Liga. We have discovered that the odds came to 105%, 105.6%, and 105.3%. While some bookies offer better odds with lower betting margins, the average betting margins for football are around 4.5%, so William Hill is a little worse than the average.

Horse Racing Betting

Once again, there is a comprehensive horse racing section. This is the sport that made William Hill in the old days.

Our William Hill racing review found that you can get on all races in the UK and Ireland daily. As well as this, odds are offered on races in France, USA, South Africa, Australia and more.

Similarly to the football page, William Hill’s odds are about average for the industry. Furthermore, you can livestream lots of races on a daily basis.

Live Betting and Live Streaming

The live betting section at William Hill is considered one of the best out there, especially in football. Although you can bet on many other sports, live betting on football has the largest number of markets. Of course, the number of betting options for in-play betting is not at the same level as it is for pre-game betting, but it is still quite extensive.

This section on the website also includes various live statistics from the matches that may be of great help when you are placing a live bet. For example, you can see the number of corners, fouls, cards, shots on goal, and other important stats. This allows you to make an informed bet based on live stats.

Additionally, you can watch football and other sports on William Hill TV, a live-streaming service on the website. It is one of the most extensive live-streaming services offered by any bookmaker, both in terms of sports and football leagues and games.

You need to have a positive balance when watching live streams at William Hill. You can also watch live streams if you have placed a bet in the past 24 hours.

Cash Out Feature – Get Out of a Losing Bet

William Hill offers the Cash Out feature for both pre-game and live bets. While this feature is not always available, most football matches come with the Cash Out option. Additionally, you can either cash out your bets in full or take advantage of a partial Cash Out.

#YourOdds at William Hill – Bet on Anything

This feature allows bettors to make unique bets. All you have to do is think of a bet and tweet #YourOdds at William Hill. After you do this, you will receive a price for your bet.

Bet Builder Feature – Multiple Bets on Same Events

This feature allows bettors to create a combination bet on the same event, which is not usually possible. For example, in a match between Liverpool and Arsenal, you can place a combination bet of Liverpool winning, Firmino scoring, and total goals over 2.5.

William Hill has sections for Vegas, Live Casino, Bingo, and Poker. Our games review found all titles to be high quality.

Slots are particularly popular, as are the live dealer games. Our William Hill casino review found the following areas to bet on:

• ? Live Casino
• ? Slot Games
• ? Online Casino

Often, William Hill offers larger bonuses for casino customers. Visit the promotions page to read more about that.

Megaways Slots

Megaways are very entertaining titles and are available at William Hill. Go online before you play and read a Megaways review. This will help you find the right game for you.

We found a number of promotions in our bonus review of William Hill.

William Hill sign-up offer

There is a William Hill sign up offer available. You can find out more information on our dedicated page on this subject. Here’s a brief precis on how the offer breaks down:

• Bet £10, get £40 in free bets
• New customers, online only
• Minimum odds of 1/2 (1.50) on £10 qualifying bet
• Full T&Cs apply

William Hill Loyalty Program

William Hill Plus is free to join. The program is free for all to join, as long as they reside in the UK or Ireland.

Firstly, you should apply for a William Hill Plus card. Once registered, you can use the card to earn points by placing bets. The points earned depend on the sport or bet type you are interested in.

As always, full terms are on the William Hill site. Bonuses and free bets, merchandise, and other perks are often included.

William Hill’s Promos for Existing Customers

As well as the sign-up bonus, there are also promos for existing customers. Remember to use our link to access the platform.

These are just a wee example of what to expect:

Horse Racing: Lengthen Your Odds

We found this in our William Hill racing review. From 10 am every day, you can use this feature on single markets only to lengthen your William Hill racing odds. You can check the markets each day on the racing section.

Football Acca Winnings Boost

This is one for William Hill football punters. You can get an accumulator winnings boost on multi-bets containing four or more selections. The max stake is £20, and you can use the promo once each day.

2 Up

If your football team goes 2-0, you will automatically be paid out as a winner. This also works on accumulators.

As fully expected of a top brand, all the main banking options are made available.

I gave my app review a strong 4/5. The layout isn’t perfect in terms of interface, much like the main site. That being said, the score is based on what you can access with the William Hill app, and it’s vast.

Everything available on the main site can be accessed via the app. All of the considerable amount of William Hill sports betting markets are available on the app. In addition, you can use all banking methods, customer service options, promos, features, and more.

The design isn’t great, but it’s also simple enough to get used to. Downloading is free and easy on both iOS and Android. In addition to reviewing the app ourselves, we checked on the ratings given by other real users:

How to Download the William Hill App on iOS

You can download the William Hill app for all modern iOS devices. Just follow these easy steps:

1. Go to the App Store using your iPad or iPhone
2. Search for “William Hill”
3. Tap “Get” to download the sports betting app for free
4. Double tap the top of your iPad or the side if your iPhone to complete the app download

How to Download the William Hill App on Android

You can also get the app on Android devices. To get it, simply:

1. Go to the Google Play Store on your phone or tablet
2. Search for “William Hill”
3. Tap on the app, then on “Install”
4. Follow the on-screen instructions
5. Your William Hill app appears automatically on your Android device

I gave a 5 out of 5 for safety. There really is nothing to overtly worry about with William Hill.

The platform uses top SSL encryption to keep all your data safe. They are fully licenced (see below) and there have been no major data leaks reported in recent times.

William Hill remains solid in terms of reputation. Not all customers are happy when things don’t go their way, but within the industry, the brand’s character remains untarnished.

William Hill’s Licence

William Hill currently has licenced operations in various territories. These include the Bahamas, Italy, Spain, and Sweden, while full online services are licenced in the UK, Ireland, and from its digital hubs in Malta and Gibraltar. The UK Gambling Commission fully regulates the brand.

William Hill: Externally Sourced Reviews

As well as delving deeply into all things William Hill ourselves, we thought it best to look at some external reviews. This is what we found based on the thoughts of existing users:

It’s very important for us to point out here that most people only go online to leave reviews when feeling negative. This is especially the case on Trustpilot. Overall, we’ve not had any particularly bad experiences with William Hill.

William Hill has a long and illustrious history. The brand was founded in 1934. A fixture of the high street and of Britain’s racecourses, it launched online in 1998.

Horse racing and William Hill football betting were the initial focus here. However, this brand has diversified greatly since its early days.

William Hill still has a strong reputation. These days the platform is owned by 888 Holdings with operations around the world.

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Where is William Hill Legal?

William Hill operates globally. There are ‘limited’ services in some countries, with fuller services in these territories:

• Andorra
• Argentina
• Australia
• Austria
• Egypt
• Finland
• Gibraltar
• Hungary
• Iceland
• Ireland
• Liechtenstein
• Lithuania
• Luxembourg
• Macedonia
• Malaysia
• Malta
• Moldova
• Montenegro
• Norway
• Slovakia
• Slovenia
• Sweden
• Ukraine
• United Kingdom

There are plenty of ways to get in touch. Social media is probably your best bet these days.

The William Hill website has tons of information in its FAQ and blog pages. These will answer your most basic questions.

On the other hand, most contact with William Hill is automated, and that’s a real shame. Automated responses don’t give us the in-depth and tailored answers we need to our questions.

This is how you can contact William Hill:

• Phone: 0870 518 1715
• Email: [email protected]
• Twitter (X): @WillHillHelp (manned 0800 – 2300)
• Live chat: yes – 24/7 (Contact Us brings up the live chat option)

We always promote responsible gambling. William Hill too are doing their part. At William Hill you can:

• Set deposit limits
• Block specific products
• Get session time reminders
• Take a time out
• Use self-exclusion
• Close your account voluntarily

If you do feel you are suffering from any effects of gambling-related harm, there are organisations you can contact below.

• The National Gambling Helpline – 0808 8020 133
• Gamblingtherapy.org