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Many new punters ask themselves where to start their betting journey. If you are one of those punters and you can’t decide between Ladbrokes and William Hill – two of the most established and popular bookmakers in the world – then read this article and find out which bookie we think is better.

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Available Sports to Bet on and Market Variety – Ladbrokes Gets the Prize in this Category by Little!

One of the first and maybe the essential category we have to take in mind is the sports and markets section of the bookmaker's Sportsbook. Both bookmakers provide plenty of games and bets to choose from, but only one can be on top. We think that Ladbrokes has a better Sportsbook, not only because of the quality but also because of the quantity. Ladbrokes offers more sports to bet on, and they have a more extensive array of markets for popular games. They aren't that thorough when it comes to a niche sport's market selection, but overall, they are the better option in this category, especially for popular competitions and live events. We will give them 4/5 stars.

William Hill doesn't offer the insane amount of markets we see at Ladbrokes for popular events. They choose to provide a moderate amount of markets. The difference is that while Ladbrokes needs to offer more markets for some less popular events, William Hill tries to provide their customers with more than one or two options for such sports and competitions. They could offer more opportunities for the in-play category and a more extensive array of markets in specific categories, and maybe they would surpass Ladbrokes in this category. We would rate this section with 4/5 stars.

Competitive Odds and Daily Boosts – Ladbrokes Finishes First by Little!

The prices bookies provide in different matches are very important to a punter. Both Ladbrokes and William Hill offer similar odds to popular and not-so-popular games. Still, when we take a look at different sports and events, especially Football, we think that Ladbrokes provides better odds and more competitive odds. Both bookmakers offer several odds boosts every day on various sports and competitions. We like that they both try to give back to the punters and give them these price boosts. Another positive you should consider is that when you open the in-play odds of a particular event at Ladbrokes, the odds change on their own, while when you open the William Hill live odds, you have to refresh your page to view the current prices each time. This effectively slows your in-play wagering, and it may cost you in the future. We would rate both bookies with 5/5 in this category.

Advantages of the Mobile App and Site – William Hill All the Way!

Mobile apps are essential these days because more and more people do things on-the-go. Both bookmakers provide high-end mobile applications that customers can download on all popular platforms, including Android, Windows, and iOS. Also, both mobile apps offer their customers access to all the features they have in the online Sportsbook, which is a bonus. It's hard to compare them, but we think that William Hill has a better mobile app, because they sometimes offer mobile-only bonuses to their customers, and have a user-friendly interface. If we look at the customer ratings, the apps got on Apple's App Store, and we can see that customers enjoyed the William Hill app because it has a rating of 4.6, while Ladbrokes only got 3.3 from the people. The same goes for the ratings on other platforms like Windows or Android. While William Hill deserves the 5/5 stars here, we appreciate the customers' opinion and would rate the Ladbrokes app with 3/5 stars.

Additional Features Available – William Hill Gets the Trophy Here!

In addition to the Sportsbook and odds, we also need to consider what kind of features the bookmakers offer customers. Both bookmakers provide standard features, like:

cash-out (you can see for which events the option is available in the market name bar)

live streaming (no bet required for all sports except Racing) request a bet(#YourOdds for William Hill, and #GetAPrice for Ladbrokes)

Bet builder (Build#YourOdds for William Hill and Bet Builder for Ladbrokes – only available on Football matches).

Ladbrokes has an exciting free-to-play game related to the Football Premier League that piques many customers’ interest. But overall, William Hill provides better features. They offer not only one of the best live streaming features for the mobile and online platform – William Hill TV – but they also have WH Radio podcasts related to horse and greyhound racing and even cricket. For both bookmakers, these features are 100% free if you have a verified account with them, and you can access them pretty easy no matter if you are using the mobile app or website. Both websites had unique and user-friendly platforms that are easy-t-use. We think that the William Hill help center is one of the best out there, and it helps new customers with their problems more efficiently than Ladbrokes. We would rate William Hill with 5/5 stars, and Ladbrokes with 4/5 stars.

Ultimate Conclusion – William Hill Wins this 1vs1 Comparison!

The time is here when we have to choose between these two incredible bookmakers. In the categories we discussed, both bookies came close to each other, and the choice was tough. Ultimately, we choose William Hill as the better bookie if only by a little. Ladbrokes is close behind it. The mobile app was probably the tipping point, and maybe in the future, the scales will tip in the opposite direction, but for now, William Hill takes the figurative trophy. It's not surprising that when it came to the odds provided, both bookmakers went into the race with very similar odds. This just proves that William Hill and Ladbrokes try to provide the best prices for their customers in pre-game and in-play events.

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