Arsenal have opened direct talks with Atletico Madrid over Julian Alvarez, and this time Atletico appear willing to listen.
Spanish reporting says the two clubs have found common ground on a move to the Emirates Stadium.
The problem is Alvarez himself, who has spent the summer making clear that Barcelona, not Arsenal, is where he wants to go.
Julian Alvarez to Arsenal rated ‘Possible'
Julian Alvarez to Arsenal
The Football Whispers Index scores every transfer rumour across five weighted factors. Read how it works here.
The Football Whispers Index weighs finances, squad need, player motivation, selling club incentive and market momentum before adjusting for contention and commitment.
Arsenal's finances and Atletico's own shifting stance both point toward a workable deal, but Alvarez's public preference for Barcelona is the clearest obstacle in the way.
The single most decisive fact is that Alvarez requested a transfer in June and has spent the following two months trying to engineer a move to Barcelona specifically, not Arsenal.
Financial viability
- Alvarez carries a Transfermarkt market value of €120m, with no agreed fee yet reported between Arsenal and Atletico Madrid.
- He signed his current Atletico Madrid contract in August 2024, running to 30 June 2030, with a release clause of €500m.
- Barcelona had an offer of around €100m for Alvarez turned down by Atletico earlier this window.
- Arsenal have already committed £55m to sign Ezri Konsa from Aston Villa this summer.
Arsenal have not tabled a fee of their own yet, so the €120m figure attached to Alvarez remains a market-value estimate rather than a negotiated position, and Atletico have shown with their treatment of Barcelona's approach that they are willing to knock back anything that undervalues him.
A four-year contract that runs to 2030, complete with a €500m release clause, gives Atletico total control over the timeline, and explains why this saga has dragged through an entire transfer window rather than resolving quickly one way or the other.
Spending on Ezri Konsa earlier this summer shows Arsenal are not shy of a major outlay, but a forward of Alvarez's profile would represent a different order of investment entirely, one that would likely need Gabriel Jesus or Martinelli sold first to make the numbers work.
Buying club need
- Arsenal's forward options already include Viktor Gyokeres, Kai Havertz, Gabriel Jesus, Christos Tzolis and Ethan Nwaneri.
- Gabriel Martinelli and Gabriel Jesus were both left out of Arsenal's matchday squad against Coventry as the club looks to move both on this summer.
- Arsenal sporting director Andrea Berta spent 12 years at Atletico Madrid before joining Arsenal in March 2026.
- Alvarez scored 8 goals and added 4 assists in 1,902 minutes for Atletico Madrid in the 2025-26 LaLiga season.
Arsenal already field five senior options who can play through the middle, from Gyokeres to Havertz to Jesus, so this is not a squad with an obvious hole to fill.
The presence of sporting director Andrea Berta, who spent over a decade inside Atletico Madrid and remains close to Alvarez's camp, is arguably a bigger factor in this rumour's credibility than any raw need for a striker.
Whether Alvarez actually represents a clear upgrade on Gyokeres specifically is hard to say with confidence, since no direct season-on-season comparison between the two exists in the public data yet, and that gap matters more the closer this gets to a real bid.
Player motivation
- Alvarez publicly requested a transfer on 22 June, telling reporters “I think the best thing for everyone is a transfer.”
- Fabrizio Romano reported on 21 August that Alvarez has “never opened doors to England” this window.
- Atletico supporters hung banners reading “Julian Out” at the club's training ground on 21 August, after jeering the striker during the Malaga match.
- Arsenal's highest earner, Bukayo Saka, is on £300,000 a week, with no Alvarez wage offer yet reported from Arsenal.
Alvarez did not ease into this request quietly, he chose the biggest stage available, hours after an Argentina win at the World Cup, to say publicly that a move was the best thing for everyone.
Every subsequent update on his position, including Fabrizio Romano's update from 21 August, has repeated the same detail, that Arsenal is not the destination he has been holding out for.
Training-ground banners calling for a player's exit are usually a sign he is winning the argument with his own club, but here they cut the other way, since the anger is about him wanting to leave for a domestic rival, not for the club actually chasing him now.
Selling club incentive
- Atletico Madrid rejected a roughly €100m Barcelona proposal for Alvarez, reported as payable in six instalments.
- Spanish outlet Mundo Deportivo reported on 20 August that Atletico have opened the door to selling Alvarez to Arsenal, while continuing to block any move to Barcelona.
- Alvarez scored 29 goals in his debut Atletico Madrid season in 2024-25, finishing as the club's top scorer.
- Atletico forward Alexander Sorloth is sidelined through injury, leaving the club without an obvious replacement if Alvarez leaves.
A rejected €100m Barcelona bid, paid over six instalments, tells its own story about how firmly Atletico have been holding the line all summer, regardless of who is asking.
What has changed is not the willingness to cash in, Atletico's stance on money has been consistent throughout, but the identity of the buyer they will accept, with Arsenal offered a route Barcelona has been denied outright.
Losing Alexander Sorloth to injury leaves Atletico's forward line thinner than it was a month ago, which raises the cost of letting their top scorer go without lining up a replacement first.
Market momentum
- Mundo Deportivo reported on 20 August that Atletico Madrid and Arsenal have found common ground over a potential Alvarez transfer.
- Fabrizio Romano separately confirmed on 21 August that Arsenal representatives met Atletico director Mateu Alemany in London.
- The same reporting states Alvarez has rejected the Arsenal option, still waiting on Barcelona.
- Arsenal are also weighing Victor Osimhen and Kenan Yildiz as alternative forward targets this window.
Two separate outlets breaking the same shape of story two days apart, Mundo Deportivo on 20 August and Fabrizio Romano on 21 August, is usually a sign a deal is accelerating.
Here it is closer to the opposite, since both reports agree that Alvarez has turned the option down, which is why none of that coverage translates into momentum toward a completed transfer.
Arsenal's parallel interest in Victor Osimhen and Kenan Yildiz is a tell in itself, a club that believed its top target was close to saying yes would have little reason to keep shopping elsewhere.
Julian Alvarez to Arsenal: Will or won't it happen?
This has stopped being a story about whether Atletico will sell, and become one about whether Arsenal can change Alvarez's mind.
It happens if Barcelona's interest cools further and Alvarez accepts that Arsenal is the best route out of Madrid still available to him.
It dies if he simply waits Atletico out, banners and all, and the season moves past deadline day with him still wearing number 19 at the Metropolitano.