William Hill CA review
5.0 rating
William Hill CA review

Sportsbook, Casino & app in Canada

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+18.Play Responsibly. Minimum qualifying bet $10. Min odds for qualifying bet 1.80 or higher. Maximum Free Bet is $500. Gamblingtherapy.org. William Hill Global PLC license n. MGA/CRP/121/2006/05. T&C apply.
ca Tested & verified 21 May 2024 129 copies this week

William Hill Sportsbook Overview

William Hill is one of the most trusted and experienced sportsbooks in the betting industry. At William Hill Canada, you’ll find competitive odds, a large variety of sports markets, and excellent betting bonuses for new and existing customers.

Top features

  • Competitive lines
  • Online casino
  • Live Streaming


  • Trustworthiness
    4.5 rating
  • Mobile app
    5.0 rating
  • Customer service
    5.0 rating
Payment Methods:  
visa paypal bank-transfer

William Hill Review 2024 – Canada Sportsbook odds, offers & app

In this William Hill review, I will look at everything this top-notch Canadian sportsbook has to offer, including the sports markets, casino options, bonuses available and more.

William Hill intro and background – What is William Hill?

Founded in 1934 by the “William Hill” as a telephone and postal betting service in the United Kingdom, they opened betting shops 30 years later when it became legal. Like most well-known sportsbooks, William Hill went online with the betting service sportsbook in 1997.

In 2011, William Hill became the first European gaming operator to be awarded a full gaming licence in Nevada by the Nevada Gaming Commission, a huge accomplishment.

As they continued to grow over the years, they expanded into an app with over 2 million downloads in 2015, later partnering with Caesars Entertainment to make it more recognizable in the North American market.

The Sportsbook is now available in many countries worldwide including big markets like the US, Canada, and UK, and is on the London Stock Exchange, proving even more they can be trusted.

William Hill pros
William Hill cons

Trusted sportsbook with an exceptional history

❌ Not the most user-friendly home page

✅ Mobile and live betting is available

❌ Parts of the Canadian site randomly display GBP (£) instead of CAD ($)

✅ Extensive betting options for main sports markets, including Football, Hockey and Soccer

❌ No PayPal payment option for Canadian customers

✅ Promotions for new and existing customers

❌ Promotions are not available in Ontario

✅ Large Casino library that offers a live Casino and Bingo

William Hill Canada bonuses and promotions in May 2024

Not every sportsbook has welcome bonuses or existing customer promotions, William Hill has both, which I will go over in this William Hill review.

William hill sportsbook overview for canadian players - markets and odds

The William Hill sign-up bonus for new customers is a bonus bet of up to $500. To get this new customer bonus, there is a bonus code that needs to be entered when registering.

You'll have to place a pre-match or in-play bet of $10 or more at the odds of at least 1.50. If your wager loses, you will get your wager back up to $500 within 24 hours. But we'll discuss that in a dedicated William Hill promo code article.

Existing customer promotions range from enhanced odds in multiple markets which gives bettors better pricing on games or props in popular markets. You can find these promotions under enhanced odds when you select a sport to bet on. At times, for longer-term customers, you can receive free bet credits as well.

For horse racing and greyhounds, William Hill offers a best odds guaranteed promotion. It guarantees the customer will get paid the best price, regardless of when they place their bets. Please note that these sports betting offers aren't available to Ontario customers.

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How to create an account on William Hill CA

The process to register on William Hill Canada is simple:

  1. Go to the website by using our link to activate the bonus.
  2. Make sure to click the yellow join button in the top right corner and enter some personal information.
  3. The second step will request your password you want to use and some other personal information, don’t forget to enter the welcome bonus with code C500.
  4. Of course, like all sportsbooks, it will request for you to confirm your identity with a piece of ID to confirm it is you.

Create an account on william hill canada

Payment options – plenty of banking options without hidden fees

William Hill has plenty of options for deposit and withdrawal that are safe and secure for Canadian customers, see below for more information on payment options accepted and confirmed for this William Hill review. The one pitfall is that at the time of writing (May 2024) they don’t have PayPal as an option for deposit or withdrawal and is only available in the UK.

Deposit Options – instant processing times

Canadians will have many options to choose from when depositing. I have listed the most common payment options below for the William Hill review. None of the payment options have an initial fee to deposit and all except bank transfers have an instant deposit time.

Deposit method
Min. deposit



Maestro Card




Bank Transfer






Paysafe card


Can I deposit with Bitcoin?

Unfortunately, Bitcoin isn't supported on the website. Various other payment options are available for Canadian customers.

Withdrawal Options

All deposit options mentioned above can be used to withdrawal besides the pay safe card. Processing times do vary and can take a few days depending on your Withdrawal option. Here are the more common withdrawal options I have confirmed for the William Hill review.

Withdrawal method
Min. withdrawal



Maestro Card




Bank Transfer






Sportsbook Market Review: coverage of the ‘big four' sports

William Hill offers a wide range of sports to bet on, including live betting markets, futures markets, player props, same-game parlays, and virtual sports. Notably, William Hill has excellent coverage of Canadians four most preferred sporting leagues: NFL, NBA, NHL and MLB, offering well over 150 betting markets in a single game.

bet on football william hill canada

They have over 25 different sports to bet on, organized by popular sports during the specific time of the year, for example in April in Canada, the more popular sports would be NHL, NCAA March Madness, MLB, and NBA. By clicking “more sports”, you can find niche events like Handball, Hurling, Darts, and more.

Hockey Market

One of the bigger markets in Canada is the NHL, therefore I always like to review the sportsbook market lines when reviewing a sportsbook, and no difference here for this William hill review. Not only is the NHL available for Hockey bettors, they also have AHL, minor league hockey and European as well.

I have reviewed two games in the NHL Market for a busy Saturday night in the NHL and have found some good value across the board, these two examples stood out compared to market competitor, BetVictor.

NHL Game
William Hill Betting Line
Competitor Odds

Nashville vs Colorado

Colorado -170

Colorado -175

Toronto vs Buffalo

Buffalo +130

Buffalo +125

When betting on the NHL or any sport you want to find the best price around the market, so if you like Colorado tonight or Buffalo for example you will be betting it at William Hill. There are many other examples. You'll have to visit the site as there are only so many examples of great odds I can put in one William Hill review.

Not only does William Hill provide moneyline bets in the NHL, but they also offer these betting markets:

  • Totals (over/under)
  • 60 min line (Win in regulation time)
  • Same game parlays
  • Spread bets (win by 2 goals)
  • Player Props
  • Live betting

The Futures market is also competitive in the NHL market. For example, if you believe Vegas Golden Knights or the Vancouver Canucks can win the Stanley Cup you will want to bet them at William Hill as they provide the best market price. Below, you can see the William Hill line and a competitor's average price (in this case, I used DraftKings to make a comparison).

Stanley Cup Winner
William Hill Betting Line
Competitor Odds

Vegas Golden Knights



Vancouver Canucks



I suggest William Hill Canada for NHL bettors after reviewing the market for a busy Saturday of games, you will find lots of value and many betting options from game to game. Canadians love to bet on Hockey, you will find it in the popular section on most Canadian sportsbooks, it is Canada's favourite and best sport.

William Hill special features

Live Betting Market

William Hill offers a large variety of live betting opportunities throughout the day. Live betting is a great way to make the sport you’re watching more entertaining and a great way to enhance your betting options. It allows the bettor to get a feel of the game or fight while live. You can take advantage of opportunities that come along during a game, for example, in case of injury or if one team seems to be having a bad day or even weather issues for outdoor events.

Early Cash Out

Not many books have this great option, the early cash out. This option allows the bettor to cash out their single bet or parlay before the event ends. This means if you do cash out the bet early you won’t maximize the full payout amount if you waited to the end of the game however you have the risk of the bet losing if you don’t use the early cash out feature.

I have used this option in the past for games I thought the other team could make a comeback in the game or I have won the first two games in a parlay and I’m not confident the third game will win. This is a great option for the book and will attract new customers due to the fact a lot of competitors don’t have this feature.

Live Streaming Feature

A feature I haven’t seen on any other sportsbook is the Live-Streaming option that William Hill offers. The more I get into this William Hill review, the more impressed I get. You are able to watch and listen to free to air UK, Irish and US horse racing, and greyhound action with betting TV and racing radio.

They offer live action from 24 racecourses across the UK and accessing it is straightforward.

The service can be watched by all William Hill customers, who simply need to log into their accounts. When logged in, there should be a green button under the horse race you’re deciding to bet on mentioning “Free on Betting TV”

This is also available on your mobile device and not limited to just a desktop.

William Hill Casino Canada Review

William Hill has a large library of games to choose from whether your game is slots, poker, roulette, blackjack and even Bingo. They do offer bonuses which is always appealing to new and existing customers. In this William Hill review of their online casino in Canada, I will look at the games and options they provide for players.

William hill casino review canada

Slots options on WH

On the left side of the desktop page, you will find Slots with their own section and many options to choose from which includes,

  • New Slots
  • Top Slots
  • In Shops
  • More Slots
  • Drops and Wins

The most important part of any online casino, slots are often cited as the favourites for customers. At William Hill, they offer some of the top slots Canada has available to play.

Some of the games include bonus rounds, multipliers, respins, and unique wilds which adds a new dimension to the game. Below are a few titles I have found to be popular and advised during my William Hill review:

  • Jurassic World Raptor Riches
  • Rainbow Riches
  • The Goonies
  • Congo Cash

Table Games – William Hill Covers the classics

On William Hill, they provide a section on the left-hand side of the website called Table Games which includes Blackjack, Roulette and Baccarat.


William Will provides many different blackjack games to choose from, including live. Some of the options include:

  • Perfect Blackjack
  • Blazing Blackjack
  • Premium Blackjack
  • Single Hand
  • All Bets Blackjack

A few other options they advertise is Buster Blackjack which allows side bets and also Free Chip Blackjack which is played with six decks, unique to say the least.


There are many different options for Roulette including European, Deluxe, Premium European, French (the oldest version of the game and Live Roulette is available to play right now).

Poker – still improving

William Hill is focused on consistently striving to improve the Poker experience. They have added new features, welcome offers, bonuses, and promotions.

They also provide generous loyalty program rewards, high-stakes online poker tournaments, and award-winning customer support. Some of the popular Poker games that are available at William Hill Poker Canada include:

  • Texas Hold’em
  • Casino Hold’em
  • Heads Up Hold’em
  • Video Poker
  • Bet On Poker
  • Caribbean Stud
  • Omaha

Cash games, Sit and Go, and Tournaments are all available at different stakes, skill levels and bankroll sizes.

One thing I do have to mention is that you’re required to download software to use the Poker games, which can be an inconvenience for some.

Live Casino

William Hill has a variety of live casino games to choose from. Live Casino is the next best thing if you really enjoy the live casino experience in Vegas or your local establishment. The live dealer experience brings new ways of excitement and interaction all from the comfort of your home.

Another great feature is you can play live with other players from around the world. The live dealers are being streamed live from a casino setting or studio.

Games Available:

  • Roulette
  • Poker
  • Baccarat
  • Blackjack
  • Game Shows

William Hill Bingo Review – limited but growing

Online bingo is growing in the online casino world and now many big online casinos are offering it. William Hill just recently became an online bingo casino, giving you the chance to play online bingo or real money with cash rewards.

William Hill Canada has 23 bingo rooms available now, with different themes and even a chat room. Some popular bingo rooms I suggest to check out are Deal or No Deal, Bargain Room, Community Room and Bingo Bowl.

William Hill Mobile App – betting on the go

The William Hill mobile app is available for Android and iOS devices. Users can download the sports betting app in Canada from Apple App store or Google Play Store. The app is free to download and install and seems to have a user-friendly interface.

Mobile bettors have the same access to sports markets, promotions and casino games. Keep in mind, you do have to be in Canada to access the app.

William hill app canada

William Hill Customer Service

When reviewing the website, app, and articles for this William Hill review, I noticed their attention and focus on customer service. You can contact customer service 24/7 which isn’t available with all sportsbooks. Also, they have a help center where you can find quick answers and several options to contact customer service.

Contact Options

  • Live chat: Available 24-7
  • E-mail: [email protected]
  • Phone: +011 800 3551 3551
  • Twitter (X): @WillHillHelp

*English and 7 other language options are available.

William Hill Review Recap

There's a reason why this sportsbook has been around for so long and I expect it to be around a lot longer. Their wide range of betting options, competitive market lines, welcome bonuses, casino offerings and excellent customer service with many contact options.

However, the fact that they are not available in Ontario severely limits their Canadian clientele, and I don't see William Hill as the go-to for Canadians. They have some work to do on modernizing their user interface and reaching Ontarians before I can truly call it my preferred sportsbook.

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I will recap this William Hill review with a few of my favourite options this book has to offer.

Trusted & a great reputation

When you are investing in a sportsbook and depositing your hard-earned money you want to make sure the book is trusted and well-established. They are regulated by the Gibraltar Gambling Commissioner, along with a licence from the UK Gambling Commission.

Competitive Lines

When I compared the market with other competitors during this William Hill review, I found value in the betting lines across the board. In the NHL, which I made my focus due to the popularity in the Canadian market I found multiple games where the best market line was on William Hill. The futures market, player props, and were also competitive with the market.

Excellent Customer Service

With the many options to choose from and 24-7 service, this had to be among my favourite parts of the sportsbook. I have also read good reviews and articles about the customer service that William Hill provides.

On their website under “About Us”, you can find a section called Customer Excellence. It mentions their focus on customer service and delivering quick and effective customer service. They continue to invest in customer service and new ways to help customers the best way.

Mobile App

It is always important to have access to your favourite sportsbooks on the road that is easy to use and William Hill got it right. It is available on both iOS and Android, you won’t find that on all sportsbooks. I find it easy to use with a great interface and can even watch and bet on live events.

A few negatives I do have to mention to be transparent would be the home page on the desktop isn’t user-friendly and can be hard to navigate at first. They also recently withdrew from the Ontario market which is one of the biggest legal sports betting markets in Canada.

Also, for poker players you will have to download software to play, it isn’t directly on the website like other sportsbooks I have reviewed. Overall, I suggest giving the William Hill Sportsbook at least one try when reviewing betting lines for the best price out there for your event.

Avatar of Matt Maddeaux
Matt Maddeaux

Matt's journey in the sports industry may not have led him to become a professional athlete, but his passion for sports found an outlet in a different area. His career path took him into sports television in Toronto, ON, where he gained valuable experience. Transitioning into various writing roles, particularly focusing on the sports betting market providing betting picks, market information and game or fight breakdowns through short articles or blogs.

As he got deeper into the world of sports betting, Matt's entrepreneurial spirit led him to establish a weekly podcast called Beat The Books, incorporating both video and audio formats. Through this platform, he not only shared insights and analysis but also built a small community around sports betting enthusiasts. Over the years, Matt's dedication and expertise enabled him to grow a loyal following and clientele base, reaching enthusiasts worldwide.

William Hill CA review FAQ

Yes, William Hill does offer Political bets. For example, Who will be the next Prime Minister in Canada. There are, however, a few rules to follow:

  • Single bets are only accepted.
  • Bets will be settled on the candidate who’s next publicly announced as the permanent Prime Minister following the outcome of an election.
  • If the next publicly announced Prime Mister isn’t formally sworn in, or doesn’t officially take office, bets placed on that candidate in this market will stand and bets placed on other candidates will have lost.
  • If a candidate is no longer in a position to stand for prime minister, bets placed on that candidate in this market will stand.
  • If an additional candidate enters the betting at any time, bets placed on existing candidates in the market will stand.

Yes, the site is operated by WHG International Limited, a company that is registered and, licenced and regulated in Gibraltar. It also has a licence from the UK Gambling Commission and it’s listed on the London Stock Exchange.

William Hill will process withdrawals within 24 hours during business days. Some options like credit cards or E wallet options can take 2-5 business days to receive the funds.

In 2011, William Hill became the first European gaming operator to be awarded a full gaming licences in Nevada by the Nevada Gaming Commission. In 2021 Caesars Entertainment acquired William Hill. As part of the transaction, Caesars has stated that it will retain the William Hill US business but will look to sell the UK and international business.

Unfortunately, William Hill is not available in Ontario as a betting site or online casino; however, it is everywhere else in Canada that allows sports betting.

What is a free bet?

  1. A free bet is a non-cashable bonus. Think of it almost as a site credit that you can add to your bet slip and use for your next wager.

How do I get free bets?

  1. With wide range of exciting daily promos. Just about every daily promo that is offer gives you a chance to win a bonus in the form of free bets. These bonuses could win you anything from a $5 free bet all the way up to a $25 free bet for just placing a wager, win or lose.

What is the William Hill welcome bonus?

  1. The William Hill welcome bonus gives new customers a risk free bet up to $500. You will have to use the William Hill bonus code C500 when registering to be eligible for the offer. If your wager settles as a loss, you will get your stake back as a free bet the following day.