Ladbrokes review 2024
5.0 rating
Ladbrokes review 2024

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au Tested & verified 18 May 2024 64 copies this week

Having landed Down Under in 2013, Ladbrokes has quickly become an Aussie favourite betting site for horse racing and soccer betting. It’s backed by a steeped betting tradition dating back to 1886.

Top features

  • Same Game Multi Plus (SGM+)
  • Horse racing markets
  • Live betting
  • Ladbrokes blog
  • Ladbrokes card
  • Quick bet & scan bet


  • Mobile app
    4.5 rating
  • Security & Trustworthiness
    5.0 rating
  • Customer service
    4.0 rating
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Ladbrokes Review 2024: Betting features, offers & app overview

When it comes to the range of sports betting markets available, Ladbrokes is right up there with the biggest and best bookies catering to Australian punters in 2024. You'll find all the favourites like Aussie rules, football, horse racing, rugby, cricket, soccer, basketball, and tennis. In this Ladbrokes review, I'll present you with an unbiased look at the online betting and app features.

Ladbrokes, the Horse Racing Specialist with Wide Coverage & Deep Markets

Ladbrokes australia review sports & racing site

In my Ladbrokes Australia review, I found major domestic and international competitions, including the AFL, NRL, Ashes tests, Melbourne Cup, Premier League, NBA, and tennis Grand Slams. But where the bookie truly shines is its comprehensive coverage of racing across all three codes – thoroughbreds, harnesses, and greyhounds.

There’s no question Ladbrokes is a horse racing specialist. Punters can bet on races from over 150 tracks across Australia, New Zealand, the UK, Ireland, South Africa, and more. Across all three fields, you'll find ultra-competitive fixed odds betting on exotics like quinellas, exactas, trifectas, and the first four markets, apart from the usual win/place markets.

It's clear from our Ladbrokes review that the betting markets are solid here, if not as extensive as some competitors like bet365 and Neds. You can bet on niche sports like surfing, F1 racing, darts, and esports titles, but the depth isn't as impressive.

The Bet Builder tool allows you to create a multi with legs from the same game and other matches or races. The bookie also offers features like Odds Boosts and Same Game Multis to sweeten the deal.

How Do the Odds at Ladbrokes Stack Up?

Ladbrokes has made a name for itself for consistently publishing some of the sharpest odds across both racing and sports betting markets. For the three biggest racing codes, you'll struggle to find better fixed-odds pricing, whether betting into exotics like quadrellas or simple win/place markets.

The bookie's traders put out competitive head-to-head pricing and outright odds across most of the major sporting leagues and tours as well. We’re talking PGA, NRL, Cricket, EPL soccer, WTA tennis, and NBA basketball.

In this Ladbrokes review, I found the bookie most frequently boosts odds on the biggest events like the AFL/NRL Grand Finals, Melbourne Cup, and Ashes series. While the odds on niche sports like darts or esports don't stand out, you can count on getting a fair go from Ladbrokes for mainstream sports and race meets.

Betting Limits at Ladbrokes – Reasonable for most casual players

As a larger bookmaker, I believe the betting limits at Ladbrokes are reasonable for most recreational and even some semi-pro punters. The minimum bet amount is a low $0.10, while the maximum you can wager per bet is capped at $50,000 for the biggest race meets and sporting events.

This means the bookmaker can comfortably accommodate huge wagers from big bettors while still catering to smaller punters. Based on our Ladbrokes sports betting review, the maximum limit for payouts is $100,000 per sports bet. Meanwhile, some of the major racing exotics like Quadrella pay up to $300,000 per bet.

As for cashout limits, you can withdraw up to 10 tens a day using your Ladbrokes Card with a cap of $1,000 over 24 hours. The maximum payout is set at $1 million, and there are no real restrictions in terms of minimum odds.

Ladbrokes App Review

In keeping with the brand's long history and reputation, the betting app at Ladbrokes Australia provides a premium user experience perfectly suited to the on-the-go Aussie punter. Sports betting, horse racing, and all other features have been smartly optimised on the app to mirror the full desktop function and user-friendly interface. We'll cover more ahead about available markets and live in-play in the Ladbrokes app review.

Right off the bat, you're greeted by a sleek and minimalistic black-and-red colour palette that is pleasing to the eye. The interface looks sharp and uncluttered, which allows you to easily browse live matches, access the racebook, check promotions, or reach customer support with just a few taps. The app is designed to appeal to the average Aussie punter looking for balanced betting on sports and horse racing on the go.

You'll find all the same sophisticated betting options on the app that are available on the desktop site. This includes in-play live betting, exotic racing multis, same-game multis, bet builders, and more. One cool mobile-exclusive feature is the ability to scan and upload a paper betting slip to add selections to your bet slip quickly.

The “Price Push” feature is another upside that popped up in our Ladbrokes review. This allows you to lock in better odds after placing your original bet if the price drifts out favourably in the minutes leading up to an event start. Only a few other Australian betting apps offer this nifty feature.

Available Betting Markets on the Ladbrokes App – all the same offerings as on the desktop site

If you've read any Ladbrokes online casino review, you know the operator goes heavy on variety. The same is true of the sports coverage and betting markets on the Ladbrokes app. It gives you full access to the bookie's extensive sportsbook and racebook, covering all the same betting markets available on the desktop site.

This means you can bet on any Australian or international racing event, AFL/NRL match, European soccer leagues, tennis Grand Slams, and hundreds of other global sporting events directly from your smartphone or tablet.

Excellent Mobile Live Betting Experience on the App

Live in-play betting on sports is a real highlight of the Ladbrokes betting app experience. You'll find a dedicated ‘Bet Live' tab on the homepage where all the ongoing matches across various sports are listed. The interface looks fantastic, with score widgets, play-by-play animations, and live odds that update quickly as the action unfolds.

ladbrokes australia watch and bet live

I tried betting in-play on a soccer match between Uruguay Primera teams CA Progreso and Rampla Juniors. The live odds were crisp, especially for popular side markets like next goal scorer, goal totals, match-winner, and yellow totals.

With over 82 active betting markets on the match at almost the end, Ladbrokes has some of the most extensive live betting coverage of any Aussie bookmaker. You can even use a fast code to phone in your live bet.

In our Ladbrokes review, we noted that live streaming video is limited on the app, but the bookie offers free live sports audio commentary that you can sync up perfectly with the detailed in-play visualisation on your screen. Plenty of unique player prop bets and other exotic markets added to the experience.

How to Download and Use the Ladbrokes App

Anyone who tried Ladbrokes mobile in the past will tell you stories of buggy apps with long load times and messy crashes. But that's a thing of the past. Our Ladbrokes app review revealed a revamped application that was well-rated in both the Google Play Store (4.1 stars after over 1 million downloads ) and the App Store (4.4 stars after more than 46k reviews).

You can download Ladbrokes app free for both iOS and Android smartphones. Using it is as easy as any other app on your phone. You can create a new account, deposit funds, get in touch with customer service, or place bets across all markets without leaving the app.

How to Download Ladbrokes App on Android

For a smooth Ladbrokes app download on your Android, ensure your smartphone is running version 5.0 or higher. The rest is a cinch:

  1. Copy the special Ladbrokes code and visit the official website from your Android smartphone or tablet by tapping our special links
  2. Sign up for a new account at Ladbrokes
  3. Go to the bottom of the home page or visit the Mobile Download page. Click the black ‘Get it on Google Play' button.
  4. Tap the ‘Download' button to initiate the Ladbrokes app Android downloading process.
  5. Alternatively, you can visit Google Play and search for ‘Ladbrokes Sports.'
  6. The latter will automatically download and install the app on your device.

Ladbrokes App Download on iOS

There are two ways you can download and install the app for your Apple devices. In our Ladbrokes sports betting review, we opted for the more official route of the App Store. Whichever way you choose, the process is pretty straightforward:

  1. Open the Apple Store on your Apple device (there's a version for both iPads and iPhones). Ensure it runs iPadOS 14.0 or later. The other route is to visit the Ladbrokes Mobile Downloads page.
  2. Search for ‘Ladbrokes' or ‘Ladbrokes sports'. On the bookie website, find ‘Available on iPhone' at the bottom of the page.
  3. Find the Ladbrokes app and tap “Get”
  4. The app will download and install
  5. Open the app and use your Ladbrokes Australia login credentials to get up and running. If you don't have an account, you can create one right on the app.

Key Features that Make Ladbrokes App Exciting

The mobile app at Ladbrokes has improved a great deal over the years. It's now a cinch to find your way around via the search feature or intuitive menu. It's a snap to load with better, deeper, and more friendly markets across many sports and racing meets covered. The odds are even sharper and get updated quickly on the app.

However, in our Ladbrokes review, the following features stood out on the betting app:

Player-Friendly Betting Slip and Cash Out

Building your bet slip is straightforward, whether you're combining multiple singles into a multi or quickly adding selections to bet on the go. The Bet Builder gives you a chance to rope together up to 16 legs from the same game/race or across different matches/ meets. You can also access partial or full cash out for certain bets right on the slip.

Comprehensive Dedicated Live Betting Section

As covered earlier in this Ladbrokes Australia review, the bookie is somewhat of a horse racing specialist, and it's evident on the app. You can watch plenty of live races with audio and text commentary. The same goes for live in-play sports betting on the app.

The ‘Bet Live' tab on mobile is dedicated to all sports that are in action. The labels are helpful, showing the active # of markets, whether the match is suspended, and a visible ticker.

The markets for in-play betting are deep, while the odds are sharp and upgrade on the fly. Once you go into an active match, you will find an interesting play-by-play animation of the game. The bet slip pops up and hides away at the bottom for easy, uninterrupted betting. It's a bit disappointing that live video streaming is limited.

Grid View for Horse Racing

Most Aussie punters consider Ladbrokes application to be hands down the best horse racing app, and with good reason. Almost every feature is built for racing. You'll love the option of viewing complete race cards in the familiar grid format found in physical racebooks. This makes it easier to compare runners, odds, weights, and other details for an upcoming race.

Racing Radio and Form Guides

Another feature that impressed us in our Ladbrokes app review is a combination of form guides and racing radio. You can keep your ears peeled for free live race day commentary while following along with comprehensive form guides filled with expert tips and all the latest info from the track.

Ladbrokes Blog and InfoHub

There's a lot to like about Ladbrokes Australia, but the level of resources you can get for Kiwis and Aussie races is right up there. That's especially true of information you can get via the Ladbrokes Blog and InfoHub. The bookmakers provide price fluctuations, full-form guides, and sharp predictions for most international and Aussie races.

Ladbrokes Card Integration

Much like other Entain bookies, Ladbrokes offers its own branded MasterCard, which you can instantly add funds to directly from the app. The Ladbrokes card provides quick access to payouts for withdrawing cash at ATMs or making purchases where MasterCard is accepted.

Quick Bet and Scan Bet Features

Place bets in an instant by either entering the event details manually or scanning the barcode on an existing paper bet slip. Very handy when you're short on time or at the track. You can also let your Ladbrokes app download unique bet slip codes so you can share them with your friends and family.

Available Sign-Up Offers on the Ladbrokes App

As with all Australian betting operators, Ladbrokes cannot offer bonus codes and promotions. However, new customers signing up can enter the Ladbrokes code STAR to gain access to all the bookies special features.

Whether you're on the desktop site or the Ladbrokes app, here's how easy it was for me as a new punter to get in on the action:

  1. Visit the Ladbrokes Australia website or download the iOS/Android app and hit the big ‘Join Now' button.
  2. Fill out the simple registration form with a few personal details and create a new account login. There is currently no Ladbrokes bonus code Australia required.
  3. You may be prompted to verify your new account via email or SMS as part of the sign-up process. Just follow the instructions provided.
  4. When you've activated your account, log in and head to the ‘Promotions' section. You'll find all the current sign-up offers and bonus details listed here.
  5. Take a look through the terms and conditions for any deposit requirements or eligible bet types before claiming an offer.
  6. Next, navigate to the cashier and make your first real money deposit using any of Ladbrokes' trusted payment methods like debit card, POLi, PayPal, etc.
  7. As soon as your deposit clears, the bonus funds or bet credits will be automatically added to your new account balance.

The entire process, from registration to receiving Ladbrokes' new player bonuses, should only take a few minutes. Keep an eye out for the regular ‘Odds Boost' promotions that Ladbrokes serves up to existing customers as well. These can significantly increase your potential winnings on the biggest sporting events and race meets.

Remember to read the full terms and conditions attached to any bonus offer when claiming it. Requirements like minimum odds, rollover, eligible markets, and time limits will always apply before you can withdraw any winnings from the bonus credits.

Payment Methods Accepted at Ladbrokes AU

At first glance, in our Ladbrokes Australia review, the bookmaker has a bevy of options for instant deposits. More variety is needed in the withdrawal department. Nonetheless, the payment methods offered are trustworthy, familiar, and secured with 2048-bit encryption tech. You can rest assured your sensitive info and funds are in good hands.

Deposit Methods at Ladbrokes

Making a deposit is quick and easy whether you prefer using your debit card, an e-wallet solution, or online banking:

  1. Log in to your Ladbrokes account and head to the cashier section
  2. Select the ‘Deposit' option
  3. Choose your preferred banking method
  4. Follow the prompts to complete and confirm the transaction amount* you wish to deposit.

*The minimum deposit is $10 AUD, while each transaction is capped at $2,500.

Here are the primary deposit options supported on Ladbrokes:

  • Debit/Credit Cards: Visa and Mastercard are accepted. Some banks may block gambling transactions. It’s a bit disappointing that Discover, JCB, and Diner’s Cards aren’t accepted. All credit and debit card deposits are instant.
  • POLi: Make instant online payments directly from your bank account. You can deposit from $10 to $2,500 per transaction.
  • BPAY: Coordinate deposits through your bank's phone or Internet banking service.
  • PayPal: Link your PayPal e-wallet and benefit from fast, secure deposits using your PayPal balance.
  • Bank Transfer: Direct bank transfers to the Ladbrokes bank account. It can take 1-3 business days to process.
  • Cash-In: Deposit cash instantly at thousands of participating news agencies across Australia by obtaining a unique deposit code from Ladbrokes.
  • Ladbrokes Card: You can deposit instantly from as little as $5 with a max of $5,000 with your Ladbrokes MasterCard.
  • Flexepin: Use your Flexepin voucher to make instant deposits to your account.

From our experience during Ladbrokes review, POLI, PayPal, and debit cards are easily the most convenient instant deposit methods available. Most methods allow you to deposit from as little as $10 in a single transaction.

Withdrawal Methods at Ladbrokes – don't forget the closed-loop system

Ladbrokes operates under a closed loop system of payments, meaning the money must go back to the same place it came from. You can request withdrawals once your account has been fully verified and all deposited funds have been bet through at least once as per the Ladbrokes' terms.

Here's to request a payout at Ladbrokes:

  1. Log in to your account and head to the ‘My Account' section
  2. Click on the ‘Withdrawals' option
  3. Choose a withdrawal method and enter the amount you wish to withdraw
  4. Enter your payment details if required
  5. Click ‘Confirm' to finalise the withdrawal request

The primary payout options include:

  • Bank Transfer: Withdraw winnings directly to your linked bank account. Payments are processed within 1-3 business days.
  • PayPal: If you've deposited with PayPal before, withdrawals will be credited to your PayPal wallet fast.
  • Ladbrokes Card: Get a dedicated Ladbrokes-branded Mastercard for instant access to payouts. Can withdraw physical cash from ATMs or use the card for online purchases.
  • BPAY: Arrange payment via BPAY directly into your bank account. Processing times can vary.

Ladbrokes aims to process most withdrawal requests within 1-2 business days. There are no fees charged for requesting or receiving payouts. It's a no-brainer to request your Ladbrokes Card for instant ATM withdrawals or usage at MasterCard vendors.

Customer Support Quality Overview at Ladbrokes

Top-tier customer support is definitely one of the best draw cards I noted in our Ladbrokes review. It all starts with a rich InfoHub. The search function and well-laid-out categories make it easy to find and browse thousands of FAQs.

The bookie also provides several reliable contact channels staffed by teams of local support professionals:

  • 24/7 Live Chat: Get in touch with an agent in seconds through the live chat box on the website or app.
  • Phone Support: Call 1300-523-272 (+617-3350-0781) to connect over the phone during operating hours seven days a week between 08:00 and 23:00 (QLD time)
  • Email Support: Send detailed queries and documents via email to [email protected]
  • Social Media: You can also reach out via the official Ladbrokes accounts on Facebook, Twitter, and Instagram.

In my experience, the customer service team was highly responsive, knowledgeable, and able to resolve queries professionally. The live chat agents were particularly impressive in quickly addressing issues and providing satisfactory solutions.

Ladbrokes Betting Review: My Verdict

Right from the get-go in this Ladbrokes review, it’s obvious this is a horse racing specialist, but the bookie offers a great selection of markets and sharp odds for sports and niche events. Racing features are dizzying, from form guides to race cards. However, Ladbrokes sports is tailored for major Aussie competitions like Rugby, cricket, soccer, NFL, and AFL.

To recap, the multi builders, customer support (read live chat), and Ladbrokes Card are worth writing home about. Aside from reputation, some key advantages that make Ladbrokes a standout option include market-leading racing coverage, a polished betting app with live in-play wagering, and attractive bonuses for new sign-ups.

A few minor areas that could be improved are the market depth for niche or obscure sporting events, as well as occasionally quicker payout processing times. Live streaming and image quality for sports could also improve. Based on our Ladbrokes Australia review, if you're looking for a well-rounded bookie with a modern app, this is it.

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Honesta John

Honesta John is a passionate and experienced gambling content writer with a particular interest in online casinos and sportsbooks. Her experience cuts the gamut from web content creation to casino, SEO, and editing.
She has been producing copy for various reputable digital agencies and international websites since 2017, and has covered topics such as online casino reviews, sportsbook launches, casino bonuses, gambling news, and updates.

Ladbrokes review 2024 FAQ

Yes, Ladbrokes is fully licensed and regulated to legally operate online sports betting and racing products for Australian customers. The company is licensed by the Northern Territory Racing Commission.

The bookmaker is also backed by a well-respected British company that has been operating without a fuss since 1896. The app also uses 2048-bit encryption tech to ensure your info and funds are secure.

Ladbrokes Australia is owned and operated by Entain Group Pty Ltd. It is a subsidiary of Ladbrokes Coral, a UK-based joint venture between Entain Plc Group and GVC Holdings (UK) Ltd. That makes it a sister bookie to Neds, Sportsbet, TAB, and BetMGM.

Likely, you don’t have an account. You must be signed into your account to view all promotions available to you at Ladbrokes.

Our Ladbrokes Australia review shows the app offers betting markets across horse racing, harness racing, greyhounds, Aussie rules football, rugby league, cricket, soccer, basketball, tennis, golf, and many other global sports.

Yes, new customers are eligible for bonus bets and other attractive welcome bonuses. You can view available promotions in the members area after creating a new account.

Accepted payment methods include debit cards, PayPal, POLi, BPAY, bank transfers, and more. The Ladbrokes Card is available for fast withdrawals.