A lifelong Evertonian, James started writing for an Everton fan site in the mid-2000s and then developed his own blog covering football transfers from across Europe's big leagues before becoming a regular match preview and betting tips writer for Biggest Free Bets. James moved to Free Super Tips next, and then Racing Post, where he worked as a full-time writer for a few years, taking on extra responsibilities such as creating the schedule and assigning out work. Following that, James wrote for a number of websites including Fore Bet before joining Football Whispers in December 2020.
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