If you're searching for the top football sportsbooks in the UK in 2024, you've come to the right place. In this article, I'll be covering some of the best football betting sites, including BetUK, Unibet, Ladbrokes, and Bet365. From competitive odds and markets to welcome offers and mobile apps, I'll be detailing why these bookies make my list. Finally, I'll conclude by explaining why I've picked BetUK as my favourite.
The best football betting sites in the UK
Get £30 in free bets
Top football odds
£40 free bets welcome offer
Premium sports betting trading services
£40 in sports bets, money back
Match Multi Bet Builder
Correct Score challenges
Welcome offer: £50 in free bets
Unique tipster feature
Best live-streaming portfolio
🔴Promo code: SPORTSMAX
£40 in sportsbook bonuses
Double the odds
New customers can bet £10 & get £10
Tons of football betting markets
£20 free bets welcome offer
"Build Your Bet" feature for football
Top promotions for regulars
From the Premier League to the FA Cup, football is so much more than just a game in the United Kingdom, it's one of Brits' favourite pastimes. It's only natural to want to know more about the best football betting sites.
- 1 The best football betting sites in the UK
- 2 10 Best Football Betting Sites, ranked
- 3 Features of the Top Football Betting Sites
- 4 Other noteworthy mentions: Best new betting sites with sign-up offers
- 5 10 features of a top football betting site
- 6 What are the differences between a Free Bet, Welcome Offer, and Deposit Bonus?
- 7 What are the most popular football leagues to bet on?
- 8 What are the most exciting football betting markets?
- 9 How to choose a football betting site
- 10 Conclusion on the best UK football betting sites
10 Best Football Betting Sites, ranked
Here is my list of the top ten football betting sites in the UK:
Features of the Top Football Betting Sites
This is our list of the best sites for football betting and sports betting in general in the UK. William Hill, Unibet, and Bet365 have taken the first 3 spots with quality betting platforms while operators like Ladbrokes, bet365, Coral, etc follow them. All of them are licensed and secure, which means you will be 100% safe no matter which you pick.
1. William Hill – a symbol of quality
An established football betting site in the UK, William Hill offers attractive bonuses and sign-up incentives, as well as a diverse selection of markets. They cover popular sports like football, horse and greyhound racing, cricket, tennis, and basketball. With a unique #YourOdds feature, customers can request odds on any event. William Hill football fans rave about its excellent user experience, simple site navigation, and focus on the live-streaming of top-tier European football leagues.
Pros and cons of betting on William Hill
William Hill has over 2,000 physical stores scattered across the UK – more than any other sports bookmaker, so they have a significant visible presence in the market. Their digital offering matches their physical presence – consistently changing their bonus offers and offering promotions for existing customers. Due to their size, they're renowned for their customer service, accessable via multiple avenues, 24 hours a day.
Some online reviews have mentioned some latency issues with William Hill's UK app, including glitchy cash-outs and issues placing in-play bets. However, we didn't experience any of these issues, and we tested it via multiple markets on iOS, Android, smartphones, and tablets. Reviews can be a good guide, but they can also be a hive of disgruntlement from bettors who have lost.
2. Unibet – for the modern football bettor
Unibet, a notable bookmaker in Europe, provides a vast array of sports markets. They have a particular emphasis on popular sports like football, rugby, and ice hockey. Unibet offers the Match Multi Bet Builder feature and a new Virtual Sports section. They are also generous with bonuses and often have in-play and cash-out events.
Their football coverage is vast. Including leagues worldwide, and they provide highly competitive odds. A modern bettor would appreciate the range of bets, with major Premier League games offering over 350 different betting markets.
UNIBET Pros & Cons
- One of the best online football betting sites UK when it comes to European gambling markets
- Highly-rated Unibet mobile app
- Live streaming across a range of sports exceeds a lot of the competition
- An innovative approach to derivative betting markets, such as Acca insurance
- Several social media comments and reviews have stated delays when receiving big payouts
- Current bonus has terms that some bettors may disagree with – most notably, minimum wagering requirements
3. Ladbrokes – Outstanding Football Betting Platform
Ladbrokes is a highly-regarded football betting site in the UK and abroad, including a thriving operation in Australia. Their platform is user-friendly with a unique, appealing design. Features include a Bet Builder, top-quality live streaming, wide-ranging in-play events, and the ability to place bets via Twitter with #YourCall. While they might not cover niche sports comprehensively, they excel in popular sports like football.
Despite a reputation for less competitive odds, Ladbrokes offers excellent football betting options and numerous promotions for existing players. They've also introduced a betting exchange for peer-to-peer betting. You can also take advantage of their very special Ladbrokes sign up offer for first-time customers.
Ladbrokes Pros & Cons
- The Ladbrokes mobile app initially received criticism but has since been addressed. Now, the updated version works smoothly across all Android and iOS devices.
- Amendable in-play accumulators
- It's one of the most well-known providers in the UK, and the oldest gambling company
- Existing customers have noted they have fewer promotional bonus codes than new customers.
- Issues have been raised with the accessibility of their live chat customer service option, with many players waiting considerable periods to have basic queries answered – although this was not our experience.
- They have been criticized for their approach to dealing with responsible gambling and issues about it.
4. Bet365 – One of the UK's Premier Sites
Bet365 is a famous bookmaker not only in the UK but also in Europe and the USA. Notably, the bookmaker has an attractive bonus code. Their Sportsbook is one of the most comprehensive worldwide, offering a vast range of sports and markets. Among their many features are live streaming, cash-out/auto cash-out, in-play betting, and bet builders for various sports.
They also provide a page for sports news and results. Their standout factors include an advanced mobile app. Also, coverage of thousands of events annually, particularly football.
BET365 Pros & Cons
- Bet365 is among the highest-rated mobile betting apps on the App and Android stores, renowned for their sportsbook and casino prowess
- Pioneers in digital gambling are widely regarded as the first branchless UK-based gambling companies to achieve global success
- Dozens of enhanced odds and pioneering football betting features, such as early payout when a team takes a 2-goal lead
- The world's biggest sports betting company, with hundreds of customer service agents on hand to help you 24/7
- Issues with accounts being closed for unclear reasons
- Withdrawal issues for large bets have been detailed several times on social media and broader media
5. Copybet – Unique tipster feature for punters
Copybet has a unique angle into the UK market, providing a platform where professional tipsters and punters could overlap. Instead of placing a wager and doing all your own research, you can explore what some of the top tipsters had to say and copy their selections. While it's not a foolproof betting strategy, it's been growing into the UK market since late 2021 and has struck up some key deals with prominent English football teams to boost their profile.
Pros & Cons Of Copybet
- Multiple bonuses for new customers, often spread across a range of sports.
- Easy to register, if you have your driver's license, you can be registered within an hour.
- The live chat option was the best route for customer service – quick, friendly, and efficient.
- The mobile app is slick and easy to use, nicely designed.
- No casino gaming to supplement their sports betting.
- Not a visible name in UK gambling, wouldn't be one of the first bettors people think of, and no notable UK advertisements on social media, TV, or radio. Although they have recently onboarded some big names in football.
- Relatively few ways to deposit and withdraw your funds.
5. Coral – High rewards for regular punters
Coral is an established brand with many customers. They have a Coral sign up offer that you could take advantage of today, as well as offering a user-friendly platform with everything you would need to enjoy sports betting. It may have one of the broadest Sportsbooks in the UK.
Although, the choice of markets is greater for popular sports like Football, Horse Racing, Tennis, and Greyhounds. Coral offers multiple features, including cash-out and in-play options. “Build Your Bet” for football events and a request-a-bet service via Twitter using #YourCall. They also provide five virtual sports, including Darts.
Coral Pros & Cons
- Solid range of free-to-play games
- It is one of the top football betting markets in the UK based on volume
- Football-specific bonuses and promotions, solid selection for existing customers
- Noted for fast withdrawal times across a range of payment options
- A fairly basic website and desktop features
- There are a handful of negative reviews regarding slow payout times
- Limited slot features for casino gamers
6. PokerStars – Not just for poker
Not just a poker site, PokerStars offers betting on around 30 sports, in-play betting, and a solid e-sports selection. While there's no specific welcome offer for sports bettors, a £50 Free Play poker bonus awaits new customers depositing at least £10 with the Pokerstars sign-up offer.
PokerStars – Pros & Cons
- One of the most popular gambling websites generates over half of the global online poker traffic.
- Over two decades in the industry, they have developed longstanding connections and a revered reputation.
- A colossal selection of poker games and bets to place.
- Limited options for sports betting customers.
- Some withdrawal issues and a handful of negative reviews have put this down to their market monopoly.
- Bonus codes are not particularly impressive, especially for existing customers.
7. Paddy Power – an Irish favourite with engaging offers
This bookie also offers a new customers-only Paddy Power sign up offer. Paddy Power, an Irish football betting site, has made a name for itself amongst UK punters with its engaging platform and a broad selection of sports, including less popular ones like Netball and Table Tennis.
They provide a solid range of betting markets and frequently offer power prices for many events across various sports. Their platform offers access to the latest betting news, a free bet calculator, live sports, Football Same Game Multi bets, and more. New customers can take advantage of the Paddy Power sign-up offer: bet £20 and get it back if it loses.
Paddy Power is another huge name in the UK. They don't have as many land-based shops as William Hill, but they do have a genuinely 21st-century approach. As one of the most active sportsbooks on social media, they use tongue-in-cheek humor to generate engagement and advertise their products. The Irish-based bookmaker has an award-winning app and is renowned for offering promotions to existing customers, not just new ones.
While some believe Paddy Power's social media presence is an innovative way to generate new customers, some vexed football fans believe they trivialise issues with their team and focus more on being a laugh than a serious sportsbook. However, this has yet to phase Paddy Power as they continue to grow into the UK market.
8. Betfred – One of the best Football Betting Site
This bookmaker, just like most of them listed here, offers their very own Betfred promo code. Betfred stands out as a football betting site loved by many. It may lack a vast sports selection, yet it compensates with premium features. These include live streaming and in-play betting. Other features are cash-out, #PickYourPunt, and Daily Price Boosts. New clients enjoy a generous welcome bonus. Bet just £10 to get £30 in free bets and 60 free spins.
Betfred – Pros & Cons
- One of the oldest names in UK gambling, celebrating 50 years of service in 2017.
- Wide range of sports and miscellaneous markets.
- Bonus promotions that have flexibility and are not specific to one sport.
- The Betfred mobile app is available on Android and iOS devices but can experience some lags during busy periods like Saturday afternoons, when football betting is at its peak.
- The website could do with a revamp; it hasn't been updated significantly for a while.
9. BetVictor – best online betting bonuses
BetVictor has a unique website platform with an astonishing design, on which you can use their Betvictor sign up offer. BetVictor's website has a sleek design, a user-friendly interface, and a wide variety of sports to choose from. They offer competitive odds and a bustling in-play section. With features like cash-out, live streaming, and bet builder fixtures, BetVictor caters to all punters.
Their customer support is excellent, and their Help Center is comprehensive. BetVictor also provides regular bet coupons for various sports and events.
Pros & cons of using BetVictor
BetVictor's mobile app and live streaming service are the two best components, often cited by bettors as the most notable standouts; we'd have to agree that they're both up there with any of the major competition. The aesthetic of the mobile app is a significant contrast to some other big names with a colour clash or occasional latency issues.
Some issues with the complaint system of complex customer service requests are highlighted in several reviews. Other bettors have taken issue with the welcome bonuses not being changed as often as the competition; again, this wasn't something we experienced while conducting our review.
10. Grosvenor Sport – Best football live betting site
Grosvenor is an established brand in the United Kingdom, and they have many advantages like their Grosvenor sign up offer among other things. While their market selection is smaller, they provide competitive odds. Features include cash-out, in-play, and an outstanding mobile app. They uniquely offer double odds on any sport, bet, or odds.
Grosvenor – Pros & Cons
- Accumulator boosts that are designed to bring in a different type of Grosvenor clientele
- Wide range of sports and miscellaneous markets
- Fast payouts, using the same service as their globally reputable casino payout system
- An elite, reputed name in casino gaming with a global presence. Some bettors are unaware of their sports betting markets because of this fact.
- Limited sports betting app, unlike the casino app which is highly rated, Grosvenor still needs some adjustments for their app to match the big names.
- Delay in speaking to customer services via phone, especially for specific sports betting queries. However, live chat is 24/7.
- Not as many live streams as Bet365 or Ladbrokes.
Other noteworthy mentions: Best new betting sites with sign-up offers
UK bettors are spoiled for choice when it comes to bookmakers. SkyBet, Betway, BoyleSports, SBK, Virgin Bet, and Pokerstars Sports are a few of the extremely popular options that punters regularly go for. Below, we have collected the best offers from new betting sites in the UK so that you can review and make an informed choice for yourself.
Spreadex – Where Trading & Betting Collide
Spreadex has operated in the UK market for 25 years. The Hertfordshire-based company has a unique blend of financial trading, sports betting, and casino gaming.
This triple-headed approach has made them stand out, as has their commitment to exemplary customer service, collecting a litany of awards throughout the 2010s. You can seek out better odds on individual markets because of the spread betting option, which has allowed Spreadex to continue its success even as hundreds of more betting companies try to take their slice of the digital action.
Spread betting is positive and negative – you need to have a good knowledge of it to utilise it effectively. For example, even if you use their sign up offer of £40 in free bets, you must know how to perform a spread bet in order to really gain an advantage. If you aren't in a position where you know how it works, you could have difficulty navigating the site. They could also increase the number of deposits and withdrawals available on the site; it's a very thin choice, even compared with some mid-range competition, never mind the elite.
BoyleSports – Bonuses on Slots, Live Casino, and Poker
BoyleSports is the largest independent bookmaker in Ireland, which means that they have a Boylesports sign up offer. Ireland's largest independent bookmaker, BoyleSports, boasts a prominent online presence and extensive sports betting options alongside its casino, live casino, poker, and bingo games. Despite its strengths, it currently lacks a welcome bonus for punters.
BoyleSports – Pros & Cons
- Acca insurance – on a huge range of football betting markets
- There are no latency issues on the Android or iOS app
- Noted for fast withdrawal times across a range of payment options
- One of the top horse racing betting markets
- Fewer sports betting options than many other UK providers
- Only horse racing is available on the live stream
- Min. deposit for specific bonuses
- Smaller welcome bonus than most (Bet £10, Get £10 in free bets)
Tote – Receive £20 in Free Bets
Tote is a renowned bookmaker specializing in horse racing, offering markets for thousands of annual races. Its user-friendly website and attractive promotions make it a top choice for horse racing enthusiasts.
New customers can sign up using the Tote welcome offer to get £20 in free bets after placing a £5 bet, split between racing and placepot bets.
PariMatch – Get £20 in Free Bets
Here we have another relatively new gambling operator with an offer that's worth mentioning, especially using their Parimatch sign up offer. PariMatch has 25+ sports betting markets and hundreds of popular competitions. Football is the main focus because the football section is extensive.
There are hundreds of betting options and what impressed us was how competitive the odds are. On top of that, customers can enjoy enhanced accas, betting boosts, and trending bets. The website has e-sports betting and other specials like UK/US politics, a full entertainment section, and more.
Features-wise, PariMatch is right there with the best names in the industry. It has a cash-out feature, a bet builder, live betting, and live streaming on certain events.
BritainBet – £10 Free Bet
BritainBet, a 2020 sportsbook startup, offers focused betting on football, ice hockey, rugby, basketball, and cricket. Despite their limitations, they offer a £10 free bet as a welcome bonus for staking at least £10. Unlike the competition, BritainBet focuses only on several sports by offering a lot of markets for those sports. At the moment, their customers can bet on football, ice hockey, rugby, basketball, and cricket. There is no live streaming or a bet builder on the website.
LiveScoreBet – £20 Free Bets
ELiveScoreBet, a new sportsbook owned by Virgin Bet's team, offers more than 30 sports betting categories, including e-sports and politics. New customers can stake a minimum of £10 to win £20 in free bets when using the Livescore bet bonus code.
Fitzdares – £30 Free bet + 20 free spins
Founded in 2006, Fitzdares is a fantastic UK bookmaker that often goes under the radar and right now they are offering this amazing Fitzdares sign-up offer. Fitzdares, established in 2006, won the SBC Racing Sportsbook of the Year award, emphasizing its focus on horse racing. The platform also offers over 25 other sports betting options and runs a private club in London. New customers can get a £30 free bet and 20 free spins with a minimum deposit of £10.
Bet UK – £30 in free bets
Bet UK is a new bookmaker that's part of the Leo Vegas brand and you can take advantage of their exceptional BetUK sign-up offer right now. Bet UK, a part of the Leo Vegas brand, offers more than 30 sports betting options with competitive odds and a bet builder. However, they lack live streaming and a VIP program. New customers can earn up to £30 in free bets with a minimum deposit of £10. Qualifying bets need to be placed within 7 days of account creation and at odds no lower than 1/2.
BetUK – Pros & Cons
- Extensive sportsbook.
- Larger football market and football odds than many competitors.
- The website & mobile app are both easy to navigate.
- It could allow access to other payment options, but some reasonably notable methods are missing.
- Better access to live streaming, particularly for horse racing and other sports that don't require such extensive licensing agreements.
- Not as revered as other big names in the UK industry.
BetGoodWin: 50% back in free bets up to £100
BETGOODWIN is one of the newer sportsbooks to make a significant online impact. Heralding out of Austria just over 25 years ago with a dozen employees, the brand now operates on four continents with over 1,200 employees.
Perhaps best known for their sponsorship and longstanding ties with Valencia – the Vienna-based bookie endorses many other big sporting clubs in Europe. With such strong ties to top European football leagues, it's no shock that their bonuses are often tailor-made for football bettors – but their expertise stretches into dozens of other sports betting markets.
BETGOODWIN Pros & Cons
- A fantastic, varied range of welcome bonuses and promotions for horse racing enthusiasts.
- Extensive enhanced odds options – including an excellent new customer offer.
- Larger horse racing market – more so than many competitors.
- Use bet credits across a vast selection of horse races.
- No mobile app – desktop-only gambling.
- Sportsbook only – no casino gaming, although some may see this as a positive.
- A horse racing-heavy website could be considered a plus; however, it is not for general sports bettors who bet across a range of sports.
10Bet – 50% Up to £50
With almost 20 years in the industry, 10Bet is one of the best gambling operators that offers its services in the UK. This opportunity is valid only using the 10bet sign up offer. Their offering also includes over 60,000 pre-match and 25,000 live betting events monthly. Unfortunately, live streaming is not a feature currently offered.
To benefit from a generous promotion, new customers can enter the promo code PLAY10 during registration, which activates a 50% bonus of up to £50. It requires a minimum deposit of £15 to qualify for the bonus.
SkyBet – Bet £5 on Football, Get £30
SkyBet, under the famous “Sky” brand, offers a vast collection of sports and virtual betting options. Their platform is intuitive and mobile-friendly. While the in-play section has limited markets, its pre-game section is extensive. SkyBet excels in features, boasting one of the UK's best streaming services and unique Group Bets. They provide numerous promotions, particularly for football events. Also, the Skybet promo code offer is quite attractive for the UK market.
Betway – Win a £30 Matched Free Bet
Betway, notable in the UK gambling scene, presents a vast sportsbook, unique betting options like e-sports, and an extensive in-play section. By using our Betway sign up code, you are privy to their best offer. Its top features include Bet Builder and Cash-out/Partial Cash-out. They also offer horse racing live streaming and an efficient mobile app.
SBK – Get £10 in Free Bets
This operator also offers an SBK promo code which you can take advantage of any second now! SBK, a unique, mobile-only bookmaker, delivers an extensive app-based betting platform featuring over 25+ sports markets for pre-match and live betting. It also offers varied features such as cash-out, bet builder, and a live betting section. Its appeal lies in a broad range of payment methods.
Virgin Bet – Win two £10 free bets
Available to new customers, and residents of Great Britain only, this promo can be redeemed using the Virgin bet bonus code. Deposit and stake £10 as one bet to receive 2x £10 free bet tokens. Qualifying bets can be on any sport as long as the odds are at least 1/2 (1.5). Customers have 14 days to activate this offer after their Virgin Bet account registration.
Once awarded, customers have 7 days to use the free bet tokens. They have no wagering requirements but if you win with a free bet as a stake, you get only the winnings and not the stake. Check T&Cs for a full list of which bets and what types of bets don't qualify for this promotion.
Kwiff – £20 Surprise Bet
Kwiff, established in 2015, has gained significant traction in the UK market, especially with their ‘super boosted' bets. They focus on popular UK sports like horse racing and football. New customers can avail of a £20 surprise bet by depositing and wagering at least £10 on odds of 1/2 (1.5) or higher. There are no wagering requirements on the bonus.
Midnite – £20 welcome bonus
Midnite is a unique bookmaker that focuses on e-sports betting, but that doesn't mean they don't have their very own Midnite promo code. They provide pre-match and in-play betting options for e-sports including CS:GO, Valorant, League of Legends, and King of Glory, along with live streaming for major events. However, their traditional sports betting options are limited, with only 13 available sports, and the visible absence of horse racing.
NetBet – a £10 free bet
NetBet might not have made our top ten list of best betting sites UK football, but it's nonetheless an experienced bookmaker that offers a £10 free bet to new customers who stake at least £10. They present odds on 45+ categories, with numerous features like Bet Builder, cashout, and live betting, though they lack a live-streaming option.
QuinnBet – 50% cashback
This exceptional offer can be taken advantage of through the use of, but not exclusively, the Quinnbet coupon code. Operating since 2010, Mr. Mega added a sportsbook to their platform recently, offering pre-match and in-play betting on over 25 sports. The operator lacks Bet Builder and live streaming but compensates with various betting markets. New users can benefit from a £10 free bet token on a £15 deposit and stake.
Fafabet – Various welcome offers
Fafabet is a UK gambling operator known for unique welcome offers and promotions. They provide sports betting on 30 categories, including politics and GAA hurling. Popular options like football, horse racing, greyhounds, and golf are available. No live-streaming or Bet Builder options are offered. One way that they've been able to promote themselves is through their unique Fafabet sign up offer.
Bwin – Best bookmaker for cashback on losses
Bwin is an online sportsbook that allows customers to place bets on a wide range of sports and events, notably by using their Bwin sign up offer for new customers. Bwin stands as a licensed online sportsbook renowned for its user-friendly website and mobile app.
The platform presents a diverse array of sports and events available for betting, complemented by an enticing sign-up offer. Bwin caters to both pre-match and in-play betting preferences, providing live streaming services for selected events. Additionally, Bwin offers a range of online casino games, poker options, and virtual sports for added entertainment.
The Pools – Free bets up to £20
The Pools is a UK-based betting company that offers a range of gambling products, including sports betting and lottery-style games. The Pools sign up offer can be quite attractive as well. They are offering sports betting, lottery-style games, and the popular football pool.
They are licensed by the UK Gambling Commission, ensuring fair play and responsible gambling. With a strong presence and attractive sign-up offers, The Pools is a reputable choice for sports betting and lottery-style games in the UK.
Star Sports – Free bets on horse racing
Star Sports is a UK-based online sportsbook and casino, which offers, just like most bookmakers in its market, a Starsports bet promo code. They offer diverse sports betting markets, including football and horse racing.
The user-friendly website works seamlessly on desktop and mobile. Licensed by the UK Gambling Commission, Star Sports ensures fair gaming. They provide secure payment options and reliable customer support.
10 features of a top football betting site
The most important aspect of a good football betting site is that it appeals to the user's personal preferences. Although bonuses play a big part in ranking the top betting sites in the UK, it is the features that keep punters happy. When assessing any betting site, check out these aspects in greater below:
1. Wide range of sports and betting options
An online sportsbook that offers a variety of sports and betting options can be more appealing to users, as it gives them more options to choose from. This can include popular sports like football, basketball, and baseball, as well as niche sports like cycling and e-sports. A sportsbook that can cover a variety of sports and events can be more appealing to users.
- + Appealing to users and caters to all interests
- – May not have in-depth coverage of niche sports
2. Enhanced markets
Some of the best football betting sites will have competitive odds for most sports markets. What we mean by this is that the odds will be higher than what you'd find at other betting sites. This makes quite a difference in the long run, and it means that you stand to win more cash if your bet comes through. However, there is another feature that is quite common at the top sites. This feature is known as enhanced markets, and this is where the odds have been given a bet boost.
Since the odds directly relate to the amount of money you could potentially win, this is always a positive thing. The only thing we will say is that some bookmakers will pick these markets for you. But other bookmakers let you dictate the market, which is preferable.
- + Higher potential winnings, customer can dictate market
- – May not offer this feature on all markets
3. Live betting
Live betting is a feature that allows users to place bets on sporting events as they are happening. This can add an extra level of excitement to the sports betting experience, as users can place bets and see the results in real time. Live betting is typically available on a wide range of sports, including football, basketball, baseball, and more. Users can place bets on a variety of outcomes, such as the winner of the game, the final score, and individual player or team performance.
Live betting odds are typically updated in real-time, and the sportsbook will usually display the current score and other relevant information to help users make informed betting decisions.
- + Extra excitement, ability to bet on various outcomes in real-time
- – May not have live betting available for all sports or events
Our picks for the best live betting sites in the UK:
4. Live streaming
Everybody loves watching live sports, it's a fact. There are so many television providers that give access to live streaming with expensive packages. But believe it or not, betting providers are capable of doing the same. These days, most bookmakers offer live streaming services, giving punters the option to watch the games/events that they're placing bets on. A broad range of sports are usually offered and can be streamed in HD.
Bookmakers that possess live streaming also allow punters to make live bets based on what they are watching at a certain point in the game/event. The best part though, is that the livestreaming option features prominently on bookmakers' mobile apps. Meaning that live sports can be viewed on the go and can be viewed with ease.
- + Ability to watch live sport without extra cost, make live bets while watching
- – May not have streaming available for all sports or events; the quality of streaming may vary
The cash-out tool was revolutionary when it first hit major bookmakers several years ago. This tool is only accessible through online platforms, and as you may already know, the cash-out tool lets you end your bet prematurely if your bet is performing well and the bookmaker is offering some nice returns – packaged up through the cashout offer. You don't have to take the cash-out offer if you don't want to.
In our experience, it is always nice to have the option anyway. After all, how many times have you been in a position where your bet was winning but it then ended up losing when the final whistle was blown?
- + Opportunity for profit, ability to lock in winnings
- – May not offer cashouts for all bets, may not be desirable for some users
6. Bet builders
Some of the best bookmakers in the UK will always create a diverse range of markets. This is true for most sporting events. The more markets available, the more options you have when it comes to deciding what to bet on.
But sometimes, no matter how many markets are offered, you may decide that none of them looks particularly appealing. This is where the bet builder tool comes in handy. This tool lets you combine various markets for an individual game and then bet on them as one.
This is somewhat similar to an accumulator, in the respect that each part of the bet must pull through for the bet to win. The odds also get multiplied together when doing this, which can lead to high odds depending on what you pick.
- + Opportunity for fantastic odds, flexibility in creating unique bets
- – Each part of the bet must pull through for the bet to win, and may not have bet builders available for all sports or events
7. Partial cashouts
There is one downside to being able to cash out your sports bet. If you do cash out the wager, you are leaving some potential profit on the table. Needless to say, this can be a tough decision to make for any sports punter. Here's the good news – many sites now let you perform a partial cashout instead of a full cashout. This lets you take out a profit that you are happy with, while still leaving part of your stake in play.
The benefits of doing this are that you can still let the bet ride until the very end. This keeps things exciting, and it also means that there is the potential to claim higher winnings if the bet does pull through.
- + Opportunity for profit while still leaving a portion of the bet in play
- – May not have partial cashouts available for all bets, which might be a difficult decision for some users
Our picks for the best cash out betting sites:
- William Hill
8. Mobile compatibility
With more and more people accessing the internet on their mobile devices, an online sportsbook needs to be mobile-friendly. This means that the website should user user-friendly and easy to navigate on a smartphone or tablet. This can be more convenient for users, as they can access the sportsbook from anywhere and at any time.
- + Convenience, accessibility from anywhere at any time
- – May not have all features available on mobile, and may have a less engaging user experience
9. Customer service
Customer service can quite literally make or break your betting experience with any given bookmaker. Look for a bookie with a responsive and helpful customer support programme. This means one that can resolve account-related issues, disputes, and other betting inquiries.
Typically you can look for reviews online to gauge how they address technical glitches or payment concerns. A bookmaker's reputation can be shaped by its customer service quality, influencing whether bettors choose to continue using the platform and recommending it to others.
10. Deposit and withdrawal options
If you have a preferred way of making financial transactions, you'll want to make sure that the bookmaker you're about to sign up with covers it. The availability of withdrawal and deposit methods can depend on the bookmaker's location, legal status, and more, but in general, its preferable to go with a bookie that has plenty of options, ensuring maximum flexibility and convenience when transferring funds.
Our picks for transactions with Paypal betting sites:
What are the differences between a Free Bet, Welcome Offer, and Deposit Bonus?
Now that we have established the sites that have some of the best bonuses around, we’d like to explain how the different bonuses work.
In sports betting, a welcome bonus is used to incentivise new customers to sign up for an account with a brand-new bookmaker that they have never used before. Typically, the bonus is provided to a new customer who makes their first deposit on a sports market. The bonus can come in a variety of forms. Including, but not limited to, free bets, match deposit bonuses, or no deposit bonuses.
It is worth noting that the amount of the bonus and the terms and conditions can differ from bookmaker to bookmaker. Also, there can be various restrictions, such as wagering requirements, which a customer needs to be aware of before committing to a new bookmaker.
An example of a welcome bonus can be that a sportsbook offers a 100% match deposit bonus up to £100. What this means is that is a customer deposits £100, they will receive an additional £100 in bonus funds to use for betting.
A reload bonus is a type of sports betting bonus offered to existing customers as an incentive to make another deposit. It is similar to a welcome bonus, but it is not given to new customers but to existing customers to encourage them to continue playing and betting on the sportsbook. Reload bonuses are usually given out regularly. For instance, on a weekly or monthly basis. The amount and terms of the bonus can vary.
For example, a sportsbook might offer a 50% match deposit bonus on all reloads made on a specific day of the week. Alternatively, the offer can be a 10% bonus on all reloads made during a specific month. Like welcome bonuses, reload bonuses may come with terms and conditions such as minimum deposit amounts and wagering requirements.
Various sites hand out something referred to as a free bet for new customers. You can find these offers at bookmakers such as Paddy Power and Unibet. Now, the reason that such bonuses are referred to as ‘free’ is that you actually cannot lose money on the initial bet. This may seem like an unrealistic claim, but stick with us and we will explain why. Such bonuses are always capped at a certain point.
The beauty of these bonuses is that you cannot lose money, first and foremost. But in addition to this, you still get to redeem the profits if your bet results in a win. Many people prefer the free bet options compared to bonuses such as ‘bet x receive y’, as there is an insurance incentive here. However, this all comes down to personal preference.
Bet x receive y
This is the most common type of bonus at the best betting sites in the UK. As you have seen through many of the bookmakers mentioned already, these offers are widely accessible. And as the name indicates, here you must bet a certain amount of money to receive a certain number of free bets.
As an example, with Ladbrokes, you can bet £5 to receive £20 in free bets. But like all bonuses, these do tend to come with a few common restrictions. In many cases, there will be a minimum odd requirement for the initial wager.
Once you get your free bets, these may also be tied in with specific markets and they can have minimum odd requirements as well. With these bonuses, the only risk that you have relates to the qualifying wager.
Deposit bonuses aren't quite as common for sports betting as they might be for casino gaming. But they do indeed exist, and they mainly come in one form only. As you have already seen with several bookmakers, some of them will credit your account with bonus funds that are relevant to the amount you have deposited for your first transaction.
As an example, if you deposited £20 and there was a 100% deposit match bonus, you would receive £20 in bonus funds. The actual value of the deposit bonus can change from bookmaker to bookmaker.
But a good thing about these bonuses compared with others is that you then don't have the risk of the qualifying wager. That's because the bonus is credited once you have made the deposit. However, as we said previously, these bonuses aren't quite as common as some of the others mentioned here.
Boosted odds on the initial wager
In recent times, bookmakers have started to get rather creative with the sign-up bonuses. This is apparent through the many types of promotions available at the best betting sites. Specifically for this one, some platforms will drastically increase the odds for your initial bet only.
Let's run through a quick example. Say that you wanted to bet on Chelsea to beat Newcastle in the Premier League. If the standard odds for this market were 2.00, some bookies might double the odds to 4.00 for new customers making their first wager.
Note that this is just an example, and the exact market or size of the odds boost can be quite different. But this is the general way in which these promotions work. When you claim such bonuses, however, the amount that you can bet will be limited. The maximum that you can potentially win will also be capped.
Our picks for the best betting boosts:
- Paddy Power
No deposit, free bet
The final bonus we’d like to quickly talk about is arguably the least risky of them all. Certain bookmakers out there will give you a free bet by simply signing up. These are not super common when it comes to sports betting, but they are floating around. Generally speaking, the size of the free bets obtained with a no-deposit bonus will be quite low. In addition, you may need to meet a few wagering requirements before you can withdraw any winnings resulting from that token.
So while you don't need to risk any money upfront when accessing these bonuses, there is a degree of risk when trying to meet the wagering terms.
Risk-free bets, also known as “insurance bets” or “money-back bets,” are a type of betting bonus offered by many online sportsbooks and bookmakers.
These are typically offered as a way to entice new customers to sign up for an account, or as a reward for loyal customers.
With a risk-free bet, a customer can place an initial wager on a sporting event, and if that bet loses, the customer will receive a refund of the original bet amount.
This refund is usually in the form of a free bet or a credit to the customer's account.
The free bet can then be used to place another wager on a different event, giving the customer a second chance to win.
Loyalty bonuses are a type of promotion offered by sportsbooks to reward customers for their continued patronage. These bonuses are typically awarded to customers who have been active with a particular sportsbook for a certain period, such as a few months or a year. The specifics of a loyalty bonus will vary depending on the sportsbook. They can include things like free bets, cashback offers, or other perks.
The idea behind loyalty bonuses is to encourage customers to stick with a particular sportsbook and continue placing bets, rather than switching to a competitor. They are a way for the sportsbook to reward their loyal customers and keep them engaged with their platform.
What are the most popular football leagues to bet on?
When it comes to football betting in the UK, several leagues and tournaments garner significant attention. Here is a list of the top football leagues and tournaments for betting enthusiasts:
Premier League (EPL)
- Country: England
- Total Teams: 20
- Season: August until May
Discover these Premier League Predictions to place your bet today.
- Major football competition in the UK
- Known for surprise results and exciting betting opportunities
- Season: August until May
Discover our page FA Cup betting tips.
- Country: Spain
- Total Teams: 20
- Season: August until May
Discover our page La Liga predictions
- Features the finest domestic teams in Europe competing for the prestigious trophy
- Season: August until May
- Offers numerous betting opportunities and enticing bonuses
Like other major events, see these betting bonuses galore when the Champions League is on.
- Occurs once every four years
- Provides enticing markets and bonuses from top bookmakers
- Showcases the best football talent from around the globe
- South America's equivalent of the Champions League
- Held annually, offering exciting markets and bonuses
- Showcases football talent from the region
- Country: Italy
- Total Teams: 20
- Season: August until May
You can discover more Serie A predictions that get updated every day.
- Country: Germany
- Total Teams: 18
- Season: August until May
Discover our Bundesliga predictions and betting tips
- Country: France
- Total Teams: 20
- Season: August until May
Discover our free Ligue 1 betting tips
What are the most exciting football betting markets?
Combination of different markets into one bet slip
Huge potential returns
All legs must win for the bet to be a winner
Predict the overall outcome of a game - home win, away win, or draw
Considered to be fair odds, slow and steady profit with low risk
Only three outcomes to choose from
Draw No Bet
Two outcomes - home win or away win. If the game ends in a draw, the bettor gets their money back
Less risky option compared to the traditional Match Odds market
Limited to two outcomes, similar to Double Chance market
Focused on individual goals scored. Several results that relate to the final score of the game
Higher odds, potential for higher profits
Risky option, limited to specific outcomes
Predict whether the number of goals scored will be Over or Under a specified number
Exciting market with numerous odds available
Over 0.5 outcome is considered a safe bet with low profits
Both teams to score
Predict whether both teams will score or not
Odds can be appealing, do not have to predict the winning team
Depends on the teams playing
Predict an individual player to score during the game
Fantastic odds available, opportunity for value betting on non-prolific scorers
Odds are generally low for prolific strikers
Red card / yellow card
Bet on the number of cards in a game or who might be booked
High odds for predicting a red card, can also bet on total or individual team yellow cards
Dependent on game being a feisty affair
One of the common traits at the best betting sites involves a huge number of markets for football betting. Of course, these markets relate to different elements of the game, and they each have different levels of risk. But to point you in the direction of the more exciting markets, we’d like to describe some options you may not have considered yet:
An accumulator bet isn't strictly an individual market. That's because an accumulator involves the combination of different markets into one single bet slip. These can contain just a handful of markets or many more. However, the fundamentals always remain the same. The markets and subsequent odds multiplied together to generate huge potential returns. The catch, however, is that all legs must win for the bet to be a winner.
Match Odds markets allow bettors to predict the overall outcome of a game – home win, away win, or draw. With three different outcomes to choose from, the odds for this market are considered to be fair. It's a great option for those looking to make a slow and steady profit with low risk.
Draw no bet
Another related market is the Draw No Bet, which only has two outcomes – home win or away win. If the game ends in a draw, the bettor gets their money back. It's a less risky option compared to the traditional Match Odds market. This market is similar to the Double Chance market in that it allows the bettor to insure their bet against a draw.
The Correct Score market is different from the overall outcome market and focuses on the individual goals scored. This market consists of several results that relate to the final score of the game. It offers higher odds, making it a relatively risky option but with the potential for higher profits. It also works well as a way to insure oneself against specific outcomes.
Over/Under Bets is another option that is less specific in terms of goals and usually exists in values one apart, starting from 0.5. In this market, bettors can predict whether the number of goals scored will be Over or Under a specified number. This market can be exciting with numerous odds available. However, the Over 0.5 outcome is considered a safe bet with a high probability of being correct but low profits.
Both teams to score
In some instances, punters prefer not to predict how the game will end. After all, football can be a bit of an unpredictable sport. So instead, you can go down this avenue where you can predict whether both teams will score or not. The odds can often be rather appealing for this market, but whether you choose yes or no depends on what teams are playing. Of course, a positive of this market is that if you select yes, you won't mind which team is scoring the goals – as long as they both manage to hit the back of the net.
There are many types of goalscorer markets, but to give you a general idea, they involve the sportsbook offering various odds on the likelihood of a player scoring goals in different situations, such as first goal, last goal, or anytime during the match. Based on the type, punters will be rewarded for assessing player form and performance trends accurately, regardless of whether they are in the starting line-up or on the bench, with odds reflecting each player's goal-scoring ability and recent form. To place a goalscorer bet, punters must select a player. If this player scores within pre-specified conditions, the bet is paid out.
Perhaps one of the most common types of bets is the handicap bet. This is where one team or player gets a virtual advantage or disadvantage to balance the odds. Bookmakers adjust the handicap to level the playing field when there's a clear favorite.
This type of bet allows bettors to wager on the perceived stronger or weaker side with more balanced odds. Handicap bets can be applied to all sorts of outcomes, including the final result or team statistics, depending on the bookmaker.
You can often get some fantastic odds by choosing an individual player to score during the game. The odds are generally quite low if you go for a prolific striker such as Mo Salah or Cristiano Ronaldo, but if you go after some guys who aren’t regular scorers, you can lock in some awesome value. Key examples to go for here involve attacking midfielders or defenders that have a shot at scoring from corners.
Red card/yellow card
Think that the game you are betting on will be a feisty affair? If so, you may want to consider betting on the number of cards in a game or who might be booked. If you pick a red card to be given during a game, the odds are always pretty high! But you can also bet on the number of yellow cards in total, or for each team.
How to choose a football betting site
There are plenty of factors that determine if a betting platform is a good choice or not. The most important consideration is the punter's preferences. A good bookmaker provides everything a punter would need and even tries to give them new things to do.
- The best UK bookmakers have tons of sports and markets to choose from. Many customers like to have their options open if any time in the future, they change their preferences and try out something new.
- The bookmaker needs to have a secure online platform, so your data isn't in danger, and also make sure the bookie has a license from the UK Gambling Commission.
- Quality of odds on both pre-game and in-play markets, after all, the better the odds, the higher the payout.
- Quality of the website platform and how easy or hard it is to navigate.
- Live streaming is in high demand, especially for punters who like placing in-play bets, and having it is an advantage.
- Cash-out is one of the most popular features in sports betting, and we will look at how many markets the feature is available on in the Sportsbook.
- Request a bet or bet builder features are relatively new and more people use them every day, having them as an option is a definite plus.
- Other unique features that may help punters are accumulators, mobile applications, and more.
- The promotions offered are one of the first things people notice about a bookie, and they are essential because they could reward you with a free bet, refund, or deposit bonus.
1. Pick a football betting site
Although we have broken down a list of the top UK football betting sites, it is normal if they don't fit all your desired criteria.
However, there is quite a high chance that one of them will tick most of your boxes, which is why you should browse the features of each of these sites when you get the chance.
Make sure you look for factors such as a welcome bonus, live streaming opportunities, and the competitiveness of the odds.
2. Create a new account
After you've picked your favourite site, you must register an account. Providing that you have an address in the UK and that you are over the age of 18, you are eligible to sign up.
To do so, you must simply run through a quick registration process, and you'll be asked to give details such as your date of birth, contact, address, and full name. Most of the time, a registration process can take around 5 minutes to complete from start to finish.
3. Make your first deposit
After running through the first two steps and opening your account, you must deposit some real funds.
You may use many different methods to do this at the best football betting sites, and this can often include debit cards, bank transfers, e-wallets, and even prepaid cards.
The standard deposit minimum is usually between £5 and £10 at a sports betting site, so you do not need to deposit a whole lot of money to get things started either.
4. Scope out a market and place a bet
Now you are all set and ready to make use of the football betting markets!
To check them out, simply select football from the list of sports with your chosen provider, and this should open up what games are currently available as well as what games are upcoming.
If you do not want to wait to place a bet, you can always navigate to the live betting section to find a desirable market.
Conclusion on the best UK football betting sites
The UK is full of online bookmakers trying to either perform a service to the punters or scam them. How would a new player know if a bookmaker is trustworthy and if they offer a good platform? I've covered what makes a good betting site in my own opinion and what I believe you should keep an eye out for when trying to find the best betting site.
In our article, we listed many bookmakers and explained what exactly they are good at providing the customers. Every one of them is different, and you should visit a couple of sites before you make your final decision on where to start online betting. If you end up choosing to create an account with any of these bookies, you won't be disappointed.
Disclaimer: Bet365 Terms and Conditions apply / New Customers Only. This review is based on personal experience of the Bet365 offers. The above information is subject to change, please refer to Bet365 online platforms for the latest updates.