For several years West Ham United have flattered to deceive in the Premier League. But things may just be different this season.
The Irons sit fifth in the top-flight table after seven games and only leaders Liverpool are on a longer unbeaten run this term. The early signs are certainly encouraging. But are they sustainable?
That's the question we attempted to answer in this week's episode of Three Minute Myths.
In the video above, we delve into the numbers behind West Ham's start, the club's improved transfer business, the importance of record-signing Sébastien Haller, and the fine wine that is captain Mark Noble.
The conclusions are likely to surprise… although it is worth remembering seven matches isn't the greatest sample size.
Let us know your thoughts on the video in the comments section and let us know what subject you would like us to takle by tweeting us @FB_Whispers.