Two-and-a-half months into the new season Theo Walcott has just 27 minutes of Premier League football under his belt.
The England and Arsenal forward has been restricted to just three substitute outings for the Gunners this season and been an unused substitute on four occasions.
It is not what the 28-year-old would have had in mind when he signed a bumper new contract the Emirates in 2015, taking him through the next four years on a reported £140,000 per week.
But the reality is the former Southampton prodigy is now well down the pecking order at Arsenal with Arsène Wenger utilising a 3-4-2-1 system which sees the wing-backs provide the width.
Indeed, Walcott is reportedly a Southampton transfer target as his future at Arsenal comes under increasing scrutiny.
The Gunners boss has also been able to call upon the perennially injured Danny Welbeck with some regularity for the first time in a long time while Alex Iwobi has thrust himself into first-team contention too.
All of which spells disaster for Walcott in a World Cup season and with just over 18 months left on his existing deal. With that in mind we look at what might come next for the forward.