There was a time not so long ago that Tottenham Hotspur would be the Premier League club linked with more players than any other during the summer transfer window. It was a case of another day, another name.
Perhaps, for a period, that was partly down to being managed by Harry Redknapp who, despite his protestations, had a reputation for being somewhat of a wheeler dealer.
But things are now very different for Spurs. The club aren't being linked with a random collection of names that have seemingly been plucked out of thin air by journalists desperate to fill column inches.
Instead Tottenham are in the background of the transfer window, quietly attempting to bolster their squad with quality and youthful acquisitions.
The Frenchman fits the profile of a Spurs signing since the Argentine took charge at White Hart Lane. He is 21 years old, hard-working, dedicated, versatile, incredibly talented and yet has room to improve.
So Lemar ticks a lot of boxes and his price tag is unlikely to scare off Spurs either.
While the likes of Chelsea, Liverpool, Manchester United, Manchester City and Arsenal are ready to spend quite frankly ludicrous amounts of cash this summer, Spurs would expect to get some change back from £40million should they land Lemar.
But what would the winger bring to an exceptional Tottenham attack that already contains the incisiveness of Harry Kane, the invention of Dele Alli, the imagination of Christian Eriksen and the intensity of Son Heung-min?
The answer is a little bit of everything.
Time to grow
It was at this point two years ago that Lemar made the first big move of his career. He'd spent the previous two campaigns honing his craft for Caen but had outgrown his surroundings.
As with any talented 19-year-old, the winger wasn't short of options. Chelsea, Liverpool, Lyon and Bordeaux were all reportedly interested in signing Lemar but he opted for a move to Monaco.
His first campaign for the Monegasque club was modest but then so was the football played by Leonardo Jardim's side.
Expansive they were not and that perhaps hindered Lemar whose debut season with Monaco yielded just five goals and a further five assists.
The 2016/17 campaign, however, was very different. Jardim changed Monaco's style entirely. They went from low-risk and fairly uninspiring football to free-flowing entertainers.
Lemar, like many, hugely benefitted from the switch and he ended the season with 14 goals and a further 17 assists.
Tottenham fans, and Pochettino, got to witness first hand how effective Lemar could be in the Champions League. The winger scored home and away in the group stage against Spurs, with both goals settling the matches.
But having helped Monaco clinch the Ligue 1 title there's a sense that Lemar, and many of his team-mates, are ready to move on to bigger and better things. And for many, that means the Premier League.
The right environment
But if it's a 50/50 choice then Spurs should be confident given they can offer Champions League football under a progressive coach ahead of Europa League football under a coach who divides his club's fan base like no other.
Quite where he'd fit into Tottenham's side is a problem that Pochettino would like but one he'd also have to solve.
During his time with Monaco, Lemar has played a variety of different positions under Jardim. He's predominantly played on the left flank but has also featured on the right and in the middle of a three.
There's little doubt that versatility would be useful in helping Lemar break into the Spurs starting XI. He can fill in where required but would want the spot on the left flank that is currently occupied by Son.
The South Korean international enjoyed a fine 2016/17 campaign. He scored 21 goals and provided a further ten assists. Forcing him out of the side is not that easy.
But Lemar offers something different to Son. He is more subtle in his approach, often drifting in off the left flank and linking play through clever one-twos or incisive through passes.
However, when he stays wider, Lemar doesn't try and overcomplicate matters. He has excellent technique and trust in his ability to deliver a pin-point cross. For a poacher like Kane, Lemar would be the perfect foil.
Add in a genuine goal threat and there's few reasons why Spurs shouldn't go hard to bring Lemar to north London.
He'd fit in with their style of football, has the intelligence to link up with the likes of Kane, Eriksen, Son and Alli and would add greater depth to a young squad.
Besides, he couldn't do worse than the last big-money Frenchman who rocked up at White Hart Lane…