The 2017 summer transfer window saw transfer fees grossly inflated. A combination of the new TV money being pumped into the Premier League and FFP regulations becoming a little more relaxed seen clubs really start to flex their financial muscle.
Paris Saint-Germain spent the best part of £350million on securing the services of Neymar and Kylian Mbappé. Yes they've staggered the deals meaning the latter isn't permanently moving to Paris until next summer but the point still stands.
Clubs in the Premier League weren't shy when it came to spending, either. Arsenal, Chelsea, Everton and Liverpool all broke their transfer records this summer with the latter two doing it on multiple occasions.
Finding a bargain in today's market is harder than ever before but some clubs managed it. We've taken a look at seven bargains in the Premier League this summer.
Salah arrived on Merseyside from AS Roma for a fee in the region of £38million. Certain parts of the media ridiculed Liverpool for paying such a sum for a “Chelsea reject” having ignored just how destructive he was while in Serie A.
He's quickly settled into life at Anfield. He scored and won a penalty on his debut against Watford and followed that up with a goal and an assist against Arsenal in a 4-0 win. He also found the back of the net in the Champions league playoff win over Hoffenheim.
When you see the fees for Neymar, Mbappé as well as what Manchester City offered for Alexis Sanchez – £60million even though he has just 12 months left on his contract – the 25-year-old looks like a bargain.
Man City swooped early to secure the signing of Monaco playmaker Silva. The 23-year-old is viewed a long-term successor to his namesake David and swapped Monaco for Manchester at the end of May.
Pep Guardiola and the recruitment team at the Etihad swooped early to ensure they got the best deal possible. It was before the price hike the Neymar deal caused and before club's had begun to the Ligue 1 champions at an alarming rate.
For context, Monaco wanted more than double Silva's fee when Liverpool and Arsenal came knocking for Thomas Lemar.
Clubs in the Championship pay more for strikers with lesser quality than what Everton paid for Sandro when they activated his release clause. The former Barcelona striker cost just a little over £5million and although he's yet to settle in at Goodison Park, his signing was a no brainer.
If he doesn't settle the Toffees can sell him in 12 months time for a profit. If he does they've got a Premier League striker for £5million. It's a superb bit of business.
Don't say it too loudly but Arsenal did some clever business in the transfer window. For starters, Alexandre Lacazette was cheap when compared to the likes of Romelu Lukaku and Álvaro Morata. However, it was the signing of Kolašinać which showed the Gunners had the finger on the pulse.
The versatile left-back arrived on a free transfer from Schalke as Arsenal pipped a number of teams to his signature. In a summer which saw Man City spend over £100million on three full-backs and Chelsea part with up to £30million on Davide Zappacosta, Kolasinac looks to be a bargain.
Spurs fans must be laughing right now. They parted company with Kyle Walker for around the £50million mark and signed a replacement, arguably an upgrade, for half the price.
Paris Saint-Germain decided to sell Aurier after signing Dani Alves. They may rue that decision in a season or two with the former Barcelona full-back turning 35-years-old this season. Spurs now have the best right-back in the Premier League and he came at a bargain price.
In a window which saw Manchester City bid £25million for Jonny Evans and Everton spend a similar amount on Michael Keane, despite the former Manchester United defender having just 12 months remaining on his contract, Leicester City's purchase of Maguire for an initial £12million looks like shrewd business.
He's already caught the eye for the Foxes and has been called up to the England team. He's confident on the ball, he's powerful in the air and he was available for a bargain price due to his contract status.
He wasn't sexy enough for one of the big clubs but as the window progressed it became more evident a number of them made a mistake not making a move.
Goals win games and to find a goalscorer in the current market for under £20million is rarer than an eclipse. West Ham brought Javier Hernández back to England after a spell in Germany and he's already impressed.
He's a poacher and he's going to get you goals, no matter where he's playing. His two goals against Southampton are the definition of a Chicharito goal. All 38 of his Premier League goals have come from inside the penalty area and he'll inevitably score big goals for the Hammers.