Just shy of a year after the record for the world's most expensive player was last broken, Neymar's eye-watering £198million move from Barcelona to Paris Saint-Germain has given the Brazilian that honour.
That fee is more than double the previous record and where once £30million seemed like the kind of fee reserved for only the very best players in Europe, it is now the benchmark for an average Premier League player, with at least double that figure required to snare a player with genuine star quality
Of course, there are still bargains to be had and shrewd operators are still finding value through scouting and astute negotiation. But the spending isn't going to slow down any time soon.
We've trawled through the history books to pick out the players who have been involved in the ten most expensive transfers of all time, can you name them all?