Find out our selection of the latest bookies licensed in the UK.

New Betting SitesWelcome bonusSign-Up Link
Genting bet
New Customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
Bet £25 Get £25 REGISTER AT NOVIBET >>
18+, UK new customers only | KYC verified | Max £25 free bet | Min bet £10 | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain markets/sports/payment methods restrictions apply | qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply | General promotions terms apply
Up to £40 bonus REGISTER AT STSBET>>
First deposit min. £10. Qualifying accumulator bet with min. stake of £10 and min. 2 selections with min. odds of 1/2 (1.50) per selection Important: Max bonus £40, credited once the qualifying bet has settled. Bonus wagering requirements: x6 on min. odds of 1/2 (1.50) as a single bet, or 1/2 (1.50) per selection as part of an accumulator bet. Bonus valid for any sports, for 7 days. Deposit method restrictions apply.
star sports
Up to £50 free bet REGISTER AT STAR SPORTS >>
New customers only. Min stake £10. Min odds evens/2.0. Free bet up to value of initial stake (win part only) credited if selected event/result occurs. Max free bet £50. Free bet valid for 7 days. Full terms apply. 18+.

New Betting Sites for 2020 on the UK Sports Betting Scene

Genting Bet – Our top choice

Genting is a famous brand in the UK, and they have plenty of shops around the country. Their online platform allows you to bet on their easy-to-use Sportsbook, and change between fractional and decimal odds very quickly. We have to say that they could update their online platform because it doesn't look like they put a lot of innovative thoughts while creating it, it seems plain. The available sports and markets are to the customers' highest standards, and they can use features like cash-out and in-play. Unfortunately, Genting Bet still doesn't have a live streaming platform to give its customers. Genting offers competitive prices on many famous events and is one of the most secure platforms available. As a welcome bonus, you can receive £10 if your first wager loses when using the GENTSPORTS promo code, AKA a risk-free bonus.

Bonus & Offers details
£10 Free Bet If Your First Settled Bet Doesn’t Win

£10 Free Bet If Your First Settled Bet Doesn't Win: New Customers, first losing settled single bet £10+ (£10+ E/W) at odds 2.00+ qualifies.
Free bet credited within 24 hours, 7 days to use. Stake not included in returns. Valid only for accounts tracked from an eligible referring website.

Expires on: 31-12-2020
Last check: 2 days ago

Mansion Bet – Recently launched

MansionBet quickly became one of the best new betting sites in the UK. Their online platform is user-friendly and easy-to-navigate. They offer plenty of sports to choose from, and the markets relating to popular Football events are a lot. But other sports only have match result markets, which isn't fair. Mansion Bet was awarded the company with the best customer support for 2020, which is a great accomplishment. They have a page dedicated to the result for past events and next to it a page for today's events. So if you missed what happened or are looking for what to bet on, these pages would be beneficial. They have a limited amount of payment options available, but we hope that would change in the future. If you sign-up today, you could get a £20 bonus if you wager the minimum amount. The first £5 will be rewarded instantly, while the rest after the qualifying bet is settled.

Those who prefer roulette or slots might try out a Mansion Casino promo code instead.

Bonus & Offers details
Up to £20 free bet bonus

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Expires on: 31-12-2020
Last check: 2 days ago

Novibet – Already a well-known betting site

Novibet is a new online sports betting platform with beautiful website design. If you are new to sports betting in general, it might be confusing first, but if you are a seasoned player, you would love their layout and design. They offer a wide array of sports you can wager on, including five types of virtual sports. They offer daily super odds and ACCA price boosts, among other sports betting promotions. They provide a moderate amount of pre-game and in-play markets compared to other bookmakers, even football events. When it comes to features, they have a mobile application and cash-out. You can also read their Blog for all the latest sports news. Their customer support is outstanding and includes options like Skype and Facebook Messenger, too.

Join here →
Bonus & Offers details
£25 matched free bet + 100% casino bonus

Once the bonus is credited to your account, losses will be refunded up to the bonus amount. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate.

Expires on: 31-12-2020
Last check: 2 days ago

STSbet – Deposit and Wager £10 to Get £40 Bonus

STS bet impresses us not only with their unique platform but also their Sportsbook. They provide a massive amount of sports and competitions to wager on both popular and not-so-popular, and they pride themselves with their Virtual Sports and E-Sports wagering, as well. They have the most impressive welcome offer on this list – £40 bonus, but they also have the harshest terms and conditions. Your qualifying bet has to be an ACCA with a minimum of two selections at odds of 1.5 or higher. Your bonus will be valid for a week, and you would have to compete with the 6x wagering requirements before you can withdraw your winnings.

Join here →
Bonus & Offers details
Sports Betting: Free Bet £40

First deposit min. £10. Qualifying accumulator bet with min. stake of £10 and min. 2 selections with min. odds of 1/2 (1.50) per selection
Important: Max bonus £40, credited once the qualifying bet has settled. Bonus wagering requirements: x6 on min. odds of 1/2 (1.50) as a single bet, or 1/2 (1.50) per selection as part of an accumulator bet. Bonus valid for any sports, for 7 days. Deposit method restrictions apply. 

Expires on: 31-12-2020
Last check: 2 days ago

Star Sports – Up to £50 Matched Bet for a Specific Event

Star Sports is a new platform, and they are taking a whole new approach to their website platform design. The site is easy-to-use, and they provide the popular sports to wager on in the UK betting industry. When it comes to Football, they have a wide array of betting options available, but they only provide a fraction of the betting options for other games. They don't have that many in-play events available, but their odds are somewhat competitive. They have a dedicated news page where they post all the latest and relevant sports news, and cool promotions you can get. They also provide a virtual sports section, where you can wager on three virtual sports (Tennis, Football, and Racing) and seven Instant sports.


Betition Sport – Bet £15 and Receive £10 Free Bet

Betiton’s platform has plenty of advantages, including a wide range of betting options, mobile sports betting platform, easy-to-access site, and competitive odds on the markets they provide. To get the £10 free wagers, you would have to deposit and wager at least £15 on any Sportsbook event. You have to place your bet at evens odds (1/1), and do it within two weeks of registering. Their site design is exciting and unique but not very user-friendly. You can contact their support team only via e-mail and live chat, but the incredible thing is that they have a Loyalty club with many benefits if you reach higher loyalty levels. In addition to their welcome offer, they also provide several other sports offer, including a boost and cash-out exclusive promotions.


Karamba Sports – Bet £10 to Get a £20 Free Bet

Karamba Sports is another bookie on our list from the online casino industry and introduced sports wagering to their list of services. They are doing good when it comes to sports and markets to wager on, but they can add more features to their services, including one of the essential elements for in-play betting – live streaming. Karamba Sports also provides fairly competitive odds compared to other new bookmakers. Their customer support is only available during the day, and you can contact them via phone, live chat, or e-mail. Karamba also has a mobile sports betting app that functions okay, but it's not nearly one of the best.


InfernoBet – Deposit £10 and Get £10 Free Bet

InfernoBet is a new bookie with a significant number of sports you can place on, including many betting markets, especially football events. Their welcome offer is probably the worst on this list because you not only get only £10 free bets, but you also have to play through them ten times before you can withdraw anything. You probably know that they may have a lot of payment options available, they charge £2.50 for each withdrawal no matter the payment method. Their customer support is okay, but you only have two ways to get in touch, including live chat and a contact form.


Virgin Bet – Deposit and Stake £10 to Get 2 x £10 Free Bets

Virgin Bet is a new sports betting platform that offers enough markets and sports you can choose from, but only the popular events get an array of markets. Otherwise, unpopular games only have several available markets. You can place single, multiple, and accumulator bets. The bookmaker has an impressive amount of in-play football markets, but unfortunately, other sports lack the care that Football receives. Virgin Bet also allows you to watch live streams of popular events. They offer only odds boosts on particular events for their existing customers, while new customers would get £20 free bets if they deposit and wager at least £10 at odds of at least 1.5 within two weeks of sign-up. Your free wagers would be active for seven days after you accept them. We expect that Virgin Bet would add more exciting features like Bet builder in the future. Another thing they can improve is their platform design, it's dull, and some pages are hard to find.


Space Sports – You Get Up to £20 Free Bet If Your First Wager Loses

Space Sports is a part of Space Casino, and its online platform is unique and attractive. They don't have that many sports or markets available to bet on, but their football betting is advanced above any other game. Even their in-play football markets are good, but they can work on the overall odds. The bookmaker's information center is full of FAQs in different categories, and we think that it's beneficial for all players, especially new ones. Space Sports don't offer many current promotions for existing customers, but we expect that to change soon. They use bold colors when creating the site, and that seems to work for them. Their welcome offer consists of £20 free bets if your first bet loses, so it's a risk-free bet offer. The amount of free bet you can get depends on the amount of your first wager, and you have to opt-in to the promotion once you log into the site. The free bets will be active only for seven days, so use them quickly.


New Betting Sites for 2020 – Frequently Asked Questions

betting sites uk


How do we know if new betting sites are real and secure, not scams?

There are many betting sites out there that scammers create only to fool people into getting money from them. Any betting site you register to and decide to give your personal and financial details should have a UK Gambling Commission license.


How do we find out if a betting site is licensed?

Most betting sites have a list of icons on the bottom of each page, which features their licenses and contracts with companies like e-wallets, banking institutions, license providers, etc. You need to look for the UK Gambling Commission logo on the bottom of the site. You should be able to click on it, and it would lead you to the license details of the bookmaker. If you can't click on it, you can check the Gambling Commission's public register to see if the bookmaker is on it or not. Alternatively, you can contact the UK Gambling Commission and ask them about the bookmaker you are interested in.


Do the new bookmakers have responsible gambling tools available?

All the bookmakers on our list have Responsible Gambling tools, such as Self-Exclusion, Time-Out, and Account limits (deposit limits, spending limits, loss limits, session limits, etc.)


What is the KYC process?

KYC stands for “know your customer,” It's a process during which you verify your identity for the bookmaker, so they can activate your account and start playing. You can't place bets without finishing the process. To do it, you need to provide the bookmaker with a valid photo ID document and a utility, council tax bill, or bank statement to prove your identity, age, address, and payment method. You should make sure the bookmaker you choose is trustworthy before giving your documents and information to them.


How can I contact a bookmaker for support?

Most bookmakers provide three main channels for support – phone number, e-mail, and live chat. Some bookies even assist their customers via social media platforms like Twitter and Facebook. You should check the “Contact Us” page of the bookmaker you choose to play with for more info on which support channel they provide.


How old do I have to be to register for a betting site?

If you are a resident of the United Kingdom or Ireland, you need to be at least eighteen years old to create an account at an online bookmaker platform.


Are all new betting sites scams?

No, they aren't. But we recognize that it's difficult to distinguish a real betting site from a fake one. We created this article to help people find the best new and legal betting sites in the UK.


Do new betting sites offer welcome bonuses?

Yes, they do. All new sites aim to offer a unique welcome offer to attract new customers to their platform.


Our Final Conclusion


If you are a new punter, it wouldn't be such a good idea to start your betting experience with any new bookmaker, but if you have been in the game for a while now and want to try out something different, then signing up is what you need. These new bookmakers aren't as developed as any of the established bookmakers in the industry, and playing on a new platform would be a different experience for you. Whether that's a positive or a negative one, we would let you decide.