Find out our selection of the latest bookies licensed in the UK.
|New Betting Sites 2021||Welcome bonus||Sign-Up Link|
| GENTING BET
||£10 free bet||REGISTER AT GENTING BET >>|
|New Customers. First settled bet £/€10+ (£/€10 E/W+) at odds 2.0+ qualifies. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days, Stake not returned. Full T&Cs Below.|
| MANSION BET
||£20 free bets||REGISTER AT MANSIONBET >>|
|New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.|
||Bet £25 Get £25||REGISTER AT NOVIBET >>|
|18+, UK new customers only | KYC verified | Max £25 free bet | Min bet £10 | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain markets/sports/payment methods restrictions apply | qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs apply | General promotions terms apply|
||Up to £40 bonus||REGISTER AT STSBET>>|
|First deposit min. £10. Qualifying accumulator bet with min. stake of £10 and min. 2 selections with min. odds of 1/2 (1.50) per selection Important: Max bonus £40, credited once the qualifying bet has settled. Bonus wagering requirements: x6 on min. odds of 1/2 (1.50) as a single bet, or 1/2 (1.50) per selection as part of an accumulator bet. Bonus valid for any sports, for 7 days. Deposit method restrictions apply.|
| STAR SPORTS
||Up to £50 free bet||REGISTER AT STAR SPORTS >>|
|New customers only. Min stake £10. Min odds evens/2.0. Free bet up to value of initial stake (win part only) credited if selected event/result occurs. Max free bet £50. Free bet valid for 7 days. Full terms apply. 18+. Begambleaware.org|
New Betting Sites for 2021 on the UK Sports Betting Scene
Genting Bet – Our top choice
Genting is a famous brand in the UK, and they have plenty of shops around the country. Their online platform allows you to bet on their easy-to-use Sportsbook, and change between fractional and decimal odds very quickly. We have to say that they could update their online platform because it doesn't look like they put a lot of innovative thoughts while creating it, it seems plain. The available sports and markets are to the customers' highest standards, and they can use features like cash-out and in-play. Unfortunately, Genting Bet still doesn't have a live streaming platform to give its customers. Genting offers competitive prices on many famous events and is one of the most secure platforms available. As a welcome bonus, you can receive £10 if your first wager loses when using the GENTSPORTS promo code, AKA a risk-free bonus.
£10 Free Bet If Your First Settled Bet Doesn't Win: New Customers, first losing settled single bet £10+ (£10+ E/W) at odds 2.00+ qualifies.
Free bet credited within 24 hours, 7 days to use. Stake not included in returns. Valid only for accounts tracked from an eligible referring website.
Mansion Bet – Recently launched
MansionBet quickly became one of the best new betting sites in the UK. Their online platform is user-friendly and easy-to-navigate. They offer plenty of sports to choose from, and the markets relating to popular Football events are a lot. But other sports only have match result markets, which isn't fair. Mansion Bet was awarded the company with the best customer support for 2021, which is a great accomplishment. They have a page dedicated to the result for past events and next to it a page for today's events. So if you missed what happened or are looking for what to bet on, these pages would be beneficial. They have a limited amount of payment options available, but we hope that would change in the future. If you sign-up today, you could get a £20 bonus if you wager the minimum amount. The first £5 will be rewarded instantly, while the rest after the qualifying bet is settled.
Those who prefer roulette or slots might try out a Mansion Casino promo code instead.
New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
Novibet – Already a well-known betting site
Novibet is a new online sports betting platform with beautiful website design. If you are new to sports betting in general, it might be confusing first, but if you are a seasoned player, you would love their layout and design. They offer a wide array of sports you can wager on, including five types of virtual sports. They offer daily super odds and ACCA price boosts, among other sports betting promotions. They provide a moderate amount of pre-game and in-play markets compared to other bookmakers, even football events. When it comes to features, they have a mobile application and cash-out. You can also read their Blog for all the latest sports news. Their customer support is outstanding and includes options like Skype and Facebook Messenger, too.
18+, UK new customers only, KYC verified, £10 free bet, min £20 deposit, min odds 7/10 (1.70), free bet stake not returned, certain markets / sports / payment methods restrictions apply, qualifying bet must be made within 30 days, free bet valid for 30 days, T&Cs apply, General Promo Terms apply
STSbet – Deposit and Wager £10 to Get £40 Bonus
STS bet impresses us not only with their unique platform but also their Sportsbook. They provide a massive amount of sports and competitions to wager on both popular and not-so-popular, and they pride themselves with their Virtual Sports and E-Sports wagering, as well. They have the most impressive welcome offer on this list – £40 bonus, but they also have the harshest terms and conditions. Your qualifying bet has to be an ACCA with a minimum of two selections at odds of 1.5 or higher. Your bonus will be valid for a week, and you would have to compete with the 6x wagering requirements before you can withdraw your winnings.
First deposit min. £10. Qualifying accumulator bet with min. stake of £10 and min. 2 selections with min. odds of 1/2 (1.50) per selection
Important: Max bonus £40, credited once the qualifying bet has settled. Bonus wagering requirements: x6 on min. odds of 1/2 (1.50) as a single bet, or 1/2 (1.50) per selection as part of an accumulator bet. Bonus valid for any sports, for 7 days. Deposit method restrictions apply.
Star Sports – Up to £50 Matched Bet for a Specific Event
Star Sports is a new platform, and they are taking a whole new approach to their website platform design. The site is easy-to-use, and they provide the popular sports to wager on in the UK betting industry. When it comes to Football, they have a wide array of betting options available, but they only provide a fraction of the betting options for other games. They don't have that many in-play events available, but their odds are somewhat competitive. They have a dedicated news page where they post all the latest and relevant sports news, and cool promotions you can get. They also provide a virtual sports section, where you can wager on three virtual sports (Tennis, Football, and Racing) and seven Instant sports. Get the latest sign up promo code for Star Sports Bet.
Betition Sport – Bet £15 and Receive £10 Free Bet
Betiton’s platform has plenty of advantages, including a wide range of betting options, mobile sports betting platform, easy-to-access site, and competitive odds on the markets they provide. To get the £10 free wagers, you would have to deposit and wager at least £15 on any Sportsbook event. You have to place your bet at evens odds (1/1), and do it within two weeks of registering. Their site design is exciting and unique but not very user-friendly. You can contact their support team only via e-mail and live chat, but the incredible thing is that they have a Loyalty club with many benefits if you reach higher loyalty levels. In addition to their welcome offer, they also provide several other sports offer, including a boost and cash-out exclusive promotions.
Karamba Sports – Bet £10 to Get a £20 Free Bet
Karamba Sports is another bookie on our list from the online casino industry and introduced sports wagering to their list of services. They are doing good when it comes to sports and markets to wager on, but they can add more features to their services, including one of the essential elements for in-play betting – live streaming. Karamba Sports also provides fairly competitive odds compared to other new bookmakers. Their customer support is only available during the day, and you can contact them via phone, live chat, or e-mail. Karamba also has a mobile sports betting app that functions okay, but it's not nearly one of the best.
InfernoBet – Deposit £10 and Get £10 Free Bet
InfernoBet is a new bookie with a significant number of sports you can place on, including many betting markets, especially football events. Their welcome offer is probably the worst on this list because you not only get only £10 free bets, but you also have to play through them ten times before you can withdraw anything. You probably know that they may have a lot of payment options available, they charge £2.50 for each withdrawal no matter the payment method. Their customer support is okay, but you only have two ways to get in touch, including live chat and a contact form.
Virgin Bet – Deposit and Stake £10 to Get 2 x £10 Free Bets
Virgin Bet is a new sports betting platform that offers enough markets and sports you can choose from, but only the popular events get an array of markets. Otherwise, unpopular games only have several available markets. You can place single, multiple, and accumulator bets. The bookmaker has an impressive amount of in-play football markets, but unfortunately, other sports lack the care that Football receives. Virgin Bet also allows you to watch live streams of popular events. They offer only odds boosts on particular events for their existing customers, while new customers would get £20 free bets if they deposit and wager at least £10 at odds of at least 1.5 within two weeks of sign-up. Your free wagers would be active for seven days after you accept them. We expect that Virgin Bet would add more exciting features like Bet builder in the future. Another thing they can improve is their platform design, it's dull, and some pages are hard to find.
Space Sports – You Get Up to £20 Free Bet If Your First Wager Loses
Space Sports is a part of Space Casino, and its online platform is unique and attractive. They don't have that many sports or markets available to bet on, but their football betting is advanced above any other game. Even their in-play football markets are good, but they can work on the overall odds. The bookmaker's information center is full of FAQs in different categories, and we think that it's beneficial for all players, especially new ones. Space Sports don't offer many current promotions for existing customers, but we expect that to change soon. They use bold colors when creating the site, and that seems to work for them. Their welcome offer consists of £20 free bets if your first bet loses, so it's a risk-free bet offer. The amount of free bet you can get depends on the amount of your first wager, and you have to opt-in to the promotion once you log into the site. The free bets will be active only for seven days, so use them quickly.
Grosvenor is a major gambling brand in the UK. You have probably seen many of their physical casinos pop up on high streets all over the country, and up until recently, this brand was exclusively designed for casino play. However, in recent times, Grosvenor has branched out and started to include sports betting opportunities through its online platform. The brand has not turned its back on quality casino play either, as you can access both of these products once you've set yourself up with a new Grosvenor account.
Currently, you can wager on approximately 15 different sports with your Grosvenor Sport account, which makes this online sportsbook competitive with other new betting sites in the UK. Sure, you're not going to find markets for more than 30 or 40 sports like you will at the more established sites, but this may come in time. For now, it’s simply good to see that you can wager on sports like tennis, boxing, horse racing, and football with Grosvenor Sport, and there's a decent range of sports betting markets to go along with these events.
Although there isn't strictly a welcome bonus for sports Betting customers, there are plenty of promotions to explore for existing players. Some of the main promotions that Grosvenor Sport currently has includes Acca Boosts and Odds Boosts, but flash promotions do pop up from time to time. You may take advantage of as many of these promotions as you please, with absolutely no restrictions.
Mr Play Sport
The Mr Play brand is one of the newer additions to the UK betting market, but it has already caused quite a stir thanks to its quality products and fun-factor. Although Mr Play started life as a rather considerable online casino, this brand has also started to implement sports betting opportunities for all of its members. At the time of writing, new players that wish to join the Mr Play site can bang themselves a £10 free bet to use on any sports market, and there are plenty to go at. But like all other online betting sites in the UK, you do need to be at least 18 years of age before you can sign up and grab this offer.
Coming back to the actual sportsbook offerings with this brand, Mr Play offers quite a considerable range of sports and markets. In fact, Mr Play now offers markets for over 30 different sports, including those that are hugely popular with the UK punters such as horse racing, basketball, tennis, UFC/MMA, and of course, football. Mr Play isn't all that shy about creating plenty of markets either, and you can regularly find more than 150 markets for key sporting events, which clearly gives plenty of options for members.
The quality of the odds is also respectable with Mr Play, although if this brand is to start competing with some of the more established sites, we would need to see a few improvements with the mobile app and some implementation of live streaming.
As far as new UK bookmakers go, they don't come much newer than InterBet. This betting site launched recently with the intention of providing a combination of online casino and sports betting services, and the brand has already gained popularity with those seeking new betting sites. This site attracts new customers from all over the UK thanks to a reasonable welcome offer, where you can get £10 in free bets to use on any sports market. But then InterBet has managed to retain members due to the quality of its offerings.
With betting markets for football leagues all over Europe, along with further markets for sports like horse racing, American football, ice hockey, tennis, cricket, and rugby, InterBet clearly has something for everyone. And when you look at the odds that this site creates for most popular sports, they tend to be quite competitive with other new betting sites all over the nation. This essentially proves that when you make a wager with InterBet, you are being given a fair price and therefore a fair potential return.
InterBet has slowly started to implement live streaming into its offerings as well, which is ideal for those that wish to watch live sport through their online betting account. The only downside to this site is that there is no mobile app for which you could download and use, although this is actually quite common with brand new betting sites. If you are looking to make sports wagers from your mobile, you can still do so through the InterBet mobile site.
For a new comer, BoyleSports has managed to put together a colossal online sportsbook for its growing member base to enjoy. Even the more established sites in the UK would be envious of how many sports and markets this site actually covers. When you have signed up and logged in to your BoyleSports account, you then have the choice to bet on more than 35 different sports, and as you might imagine, many of these sports betting opportunities are hugely popular with UK based punters. Once you’ve signed up you can bet on events for motor racing, MMA, golf, football, basketball, tennis, and you can also explore a whole range of horse racing events too.
Like all of the other noteworthy betting sites in the UK, BoyleSports has the necessary betting licence to provide these online services. This should comfort those that tend to be cautious about new bookies, and as an added bonus, you can get a £10 free bet as soon as you register with BoyleSports. This essentially gives you a shot at betting on some of the more desirable markets without taking on any significant risk, which is always a positive thing.
BoyleSports is also tremendous concerning existing customer bonuses, as there are more than 10 ongoing bonuses currently listed on the site. This shows that you can extract some value from BoyleSports every single week, which is why it is one of the more popular new betting sites in the nation right now.
If you’ve ever watched some late-night casino action on your TV set, 32red is a brand that you are probably familiar with. These guys are advertising machines, although up until recently, they were almost exclusively a casino based brand. However, 32red has decided to get involved with the sports betting game recently, meaning that when you’ve registered, you get the benefit of accessing multiple products. Amazingly, 32red Sport has managed to cover almost 40 sports for members to bet on right now, which is a range that rivals some of the best in the market.
These sports are spread across multiple continents too, including events that are taking place in Australia, North America, Europe, and many others. 32red Sport clearly knows what stimulates the appetite of UK punters too, as it offers markets for horse racing, rugby, cricket, football, and tennis in a big way. For sports that tend to have an increased number of betting markets, on the whole, 32red Sport regularly provides over 200 different bets, especially for top-tier football, and the odds are decent. To accompany this, 32red Sport now has live streaming for several sports, and the quality of the video streams are commendable.
From a new players perspective, 32red Sport is a hugely enticing brand too. Once you’ve signed up, you will be presented with the opportunity to grab a 100% profit boost on your very first bet, which is also quite a unique welcome offer compared with other sites. All in all, 32red Sport is a site that will suit pretty much any kind of sports bettor.
Out of all of the sites discussed here, Tonybet is one that you may be less familiar with. This brand has actually been in the game for many years, yet like many other sites, it has only started to offer sports betting recently. It’s not just sports betting that draws punters to this site either, for Tonybet also has quite a considerable range of casino games for current members to enjoy. Tonybet might not be the most aesthetically pleasing site, but the quality of its sports markets is undeniable.
Whether you want to bet on esports, football, baseball, tennis, greyhound racing, golf, or even politics, Tonybet is a site that has your back. In fact, there are more than 25 sports you can wager on at this site, and you have the ability to make a whole range of pre-match bets along with several live markets too. All of these markets can be explored through a decent desktop site and an optimised mobile site, although to get the best betting experience, we would recommend installing the mobile app. This is actually a factor that separates Tonybet from other brands in the new betting sites category, for others have not yet put together a native app.
In our opinion, the two biggest draw factors of Tonybet include the insane number of markets offered combined with the range of promotions on offer. If we take the Champions League as a classic example, Tonybet offers more than 800 markets! This is an enormous range, and the site also has promotions like a £50 welcome offer and weekly cashback to defend against net losses.
With a fantastic mobile app, 24/7 customer support options, and a huge sportsbook, SportPesa is undoubtedly one of the best new online betting sites in the market today. To add to these factors, SportPesa is a site that facilitates live betting with just a few clicks, and the odds are competitive for both the pre-match and live markets. This is important for most sports punters, and it’s a nice feeling in knowing that you are not being sold short through the odds. You may also be pleased to know that SportPesa offers betting markets for sports like football, darts, motor racing, cricket, tennis, horse racing, and many others too.
As you can see, SportPesa has covered almost every angle with sports betting, and it even offers markets for more obscure events such as politics and Futsal too. This kind of diversity is difficult to find concerning new betting sites, which is why we are truly impressed with what SportPesa has put together. To add to these positive factors, SportPesa is a site that really allows you to control your betting activities.
This is made possible thanks to features such as cashouts, ‘add to bet’ options, partial cashouts, and even the chance to build your own market through the appropriate tools. After all, there is no guarantee that you will be satisfied with what the pre-match markets offer, so this really is a fantastic tool to use.
If you are into horse racing, you’ll be encouraged to learn that there are few betting sites that are better than QuinnBet for this kind of betting. From the moment you land on the QuinnBet homepage, you will see a barrage of horse racing markets, as QuinnBet covers events both within the UK and throughout the rest of the world. There are quite literally betting markets open every few minutes for this sport, but while this is the main advantage of joining QuinnBet, the site offers a wider range of betting markets too. In fact, you can find betting markets for sports such as boxing, tennis, American football, cricket, motorsports, and regular football.
This is obviously beneficial for if you like to bet on a wide variety of sports, and it’s good to know that QuinnBet is fully licensed to offer such services as well. There are many other tools you can use with QuinnBet too, such as creating your own betting markets, streaming for racing events, cashing out your wagers, and so much more. The site itself does take a bit of getting used to since there are just so many markets open at any one time, but once you’ve used it a few times you should be just fine.
As far as bonuses are concerned, QuinnBet is excellent too. You can get a free bet every single day with this site, which shows that the site actually values your customer, and this is always good to see. Away from sports betting, QuinnBet also offers virtual sports betting, casino gaming, and even something known as QuinnPools which is pretty unique. You can sign up with this site within minutes too, so you may as well check it out when you get the chance.
Alternative and more established betting sites
It goes without saying that new betting sites aren’t for everyone. Some people have a hard time with trusting new sites, some aren’t satisfied by the features on new sites, and some just prefer to bet with more established sites – it’s that simple. For that reason, although we’ve highlighted some of the best new betting sites already, we understand that it would be beneficial to provide some readers with alternative options too. That’s why you can find a list of our suggested sites that are more established right here.
You are probably quite familiar with the Ladbrokes brand if you’ve ever walked down a major UK high-street, so as you might imagine, this is a top-notch online betting site. Ladbrokes offers a fantastic selection of betting opportunities for all members, not to mention the £20 in free bets that you can get just for signing up. But Ladbrokes is far more than just your average sports betting site. Having been online now for many years, Ladbrokes has grown to incorporate a ton of streaming options, boosted odds markets, and even its own betting exchange for those that wish to mix things up a bit.
Much like Ladbrokes mentioned above, Paddy Power has plenty of betting stores up and down the country, but it also has a sophisticated online betting platform too. The main advantage of joining Paddy Power, however, is the incredible range and depth of horse racing betting markets that are available. Not only does Paddy Power offer a best odds guarantee for plenty of these horse racing options, but you can also stream hundreds if not thousands of races every single year. But of course, Paddy Power also offers other markets for sports like football, UFC/MMA, tennis, rugby, and many other sports. And like most established betting brands, Paddy Power has a fantastic betting app you can download.
Bet365 is pretty much the best pick of the bunch, as the power of this betting site is just phenomenal. Bet365 has a simply fantastic online sportsbook, with streaming, cashouts, bet builders, partial cashouts, and almost any other feature you can think of. These factors have been bundled into a mobile app that is arguably the best in the business too, and the app is available for iOS as well as Android devices. And if you feel like it, you can easily access results, statistics, league tables, and even betting predictions with bet365, so as you can see, the offers are truly impressive.
As one of the bookmakers with more of a ‘classic’ appeal, William Hill is a go-to brand for thousands of punters around the UK. From a new customers standpoint, William Hill is a smart choice, as it offers a £30 free bet after placing just a £10 wager. This is one of the best welcome bonuses in the business, and things only get better when you start to explore the William Hill site. The sportsbook offering here is just immense, with hundreds of markets for top events and odds that rival almost any other site in the industry. Of course, this site can be enjoyed through a top-tier mobile app, and after you’ve joined, there are other products such as bingo, casino, Vegas, virtual sports, and more.
Frequently Asked Questions
How do we know if new betting sites are real and secure, not scams?
There are many betting sites out there that scammers create only to fool people into getting money from them. Any betting site you register to and decide to give your personal and financial details should have a UK Gambling Commission license.
How do we find out if a betting site is licensed?
Most betting sites have a list of icons on the bottom of each page, which features their licenses and contracts with companies like e-wallets, banking institutions, license providers, etc. You need to look for the UK Gambling Commission logo on the bottom of the site. You should be able to click on it, and it would lead you to the license details of the bookmaker. If you can't click on it, you can check the Gambling Commission's public register to see if the bookmaker is on it or not. Alternatively, you can contact the UK Gambling Commission and ask them about the bookmaker you are interested in.
Do the new bookmakers have responsible gambling tools available?
All the bookmakers on our list have Responsible Gambling tools, such as Self-Exclusion, Time-Out, and Account limits (deposit limits, spending limits, loss limits, session limits, etc.)
What is the KYC process?
KYC stands for “know your customer,” It's a process during which you verify your identity for the bookmaker, so they can activate your account and start playing. You can't place bets without finishing the process. To do it, you need to provide the bookmaker with a valid photo ID document and a utility, council tax bill, or bank statement to prove your identity, age, address, and payment method. You should make sure the bookmaker you choose is trustworthy before giving your documents and information to them.
How can I contact a bookmaker for support?
Most bookmakers provide three main channels for support – phone number, e-mail, and live chat. Some bookies even assist their customers via social media platforms like Twitter and Facebook. You should check the “Contact Us” page of the bookmaker you choose to play with for more info on which support channel they provide.
How old do I have to be to register for a betting site?
If you are a resident of the United Kingdom or Ireland, you need to be at least eighteen years old to create an account at an online bookmaker platform.
Are all new betting sites scams?
No, they aren't. But we recognize that it's difficult to distinguish a real betting site from a fake one. We created this article to help people find the best new and legal betting sites in the UK.
Do new betting sites offer welcome bonuses?
Yes, they do. All new sites aim to offer a unique welcome offer to attract new customers to their platform.
What are some of the main existing player bonuses I can expect to find?
This can vary greatly from site to site. However, some of the more common promotions you can receive involve deposit matches, free bets, insurance-backed wagers, free live bets, and profit boosts on certain betting types.
Are the odds and markets different on mobile vs desktop play?
Not at all. Whatever odds and markets you are able to see on the main desktop site, these will also be available through the mobile platforms. With that said, the odds and markets available for each event are different depending on the site that you choose.
What are some standard payment methods I can use to deposit funds?
Betting sites are highly advanced these days, which is why you can make deposits through a bunch of different methods. Some of the standard methods you can expect to find involve debit cards, PayPal, bank transfers, prepaid cards, e-wallets, pay by phone, Apple Pay, and various others.
What are the maximum winnings a betting site will payout?
Once again, this can be different depending on the size of the site and their own individual terms and conditions. With that said, it is quite common to find that betting sites will honour winnings up to the tune of £500,000, and some of the larger bookmakers will honour payouts of up to £1 million. If you want to find out the specific amounts on your chosen site, you should consult with the customer support team.
How can I tell if the odds are competitive or not?
There is no real shortcut to determine whether odds are favourable or not. But with that said, once you find a market that looks appealing, you can then go and check out this same market on a few other sites to see how it is priced. If the odds you are getting on your site are the highest, then you can feel confident that you are getting the best deal on that particular market.
Our Final Conclusion
If you are a new punter, it wouldn't be such a good idea to start your betting experience with any new bookmaker, but if you have been in the game for a while now and want to try out something different, then signing up is what you need. These new bookmakers aren't as developed as any of the established bookmakers in the industry, and playing on a new platform would be a different experience for you. Whether that's a positive or a negative one, we would let you decide.