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Football Whispers has been named the Outstanding Start-Up at the Sports Technology Awards at a ceremony in London attended by some of the biggest brands in the world.

The Sports Technology Awards were hosted at the Roundhouse in Camden on Thursday and saw some of the most well-known names in sport and business nominated for awards, including the NBA, Tour de France and companies such as Samsung and IBM.

Launched in January 2016 as the world's first transfer predictor, Football Whispers has grown rapidly since then and alongside winning Outstanding Start-Up, was nominated for the Best Technology for Fan Engagement award, which was won by the NBA and its Rapid Replay feature.

Football Whispers CEO Vivion Cox, who was presented with the award by legendary boxer Barry McGuigan, said: “We feel proud and privileged to have won such an esteemed award. Nominations were from across the globe and the other companies in the shortlist were exceptional so we were really surprised to win.

“Our team has grown considerably at Football Whispers over the past 12 months and the passion from within the team to make a great sports tech company hits new levels daily, so this award really means so much to everyone at Football Whispers.”

The event was hosted by Mark Chapman, one of the country’s best-known broadcasters and presenter of the BBC’s Match of the Day 2.

The awards, a British initiative which attracts entries from over 30 countries,  celebrated 19 categories, representing around 70 sports and over 100 brands, which had been judged by 32 industry-leaders including elite athletes, Dame Katherine Grainger, Baroness Tanni Grey-Thompson, Olympic rugby coach Ben Ryan and England Manager, Gareth Southgate

Other sporting stars who presented awards include three-time Olympic bronze medallist Kelly Sotherton, Olympic relay gold medallist Marlon Devonish and Rugby World Cup winner Martin Corry.

Ten members of the Football Whispers team attended the awards, including well-respected television presenter and producer Matt Lorenzo, who hosts Football Whispers TV.

Rebecca Hopkins, CEO of the Awards, said: “We are immensely proud that the Sports Technology Awards has become the international mark of excellence of the sector.

“We have worked hard to create a judging process that both robust and transparent, meaning that startups can compete with established brands fairly; every short listee is exceptional and all winners really are the best on the market at this time. Consequently, all brands represented today should be delighted with what they have achieved.”

https://www.youtube.com/watch?v=KJSGdiUai4w

Launched to assess the validity of transfer rumours using a unique algorithm – and developed with Sheffield University – Football Whispers has a successful website and app which not only looks into rumours but produces analytical articles on players and teams from around the world.

There is also an online television show with some of the biggest names in football, from World Cup winner Ossie Ardiles and Chelsea legend Frank Lampard to Hollywood star and huge West Ham fan Ray Winstone.

Football Whispers continues to break new ground, with an algorithm predicting starting line-ups among the latest innovations.

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