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Among the thousands of red and blue seats that help make up FC Barcelona's Camp Nou stadium, four words emblazoned in yellow instantly stand out: Més Que un Club.
The translation: More Than A Club. For the Catalans it is not a marketing slogan or a social media hashtag, it is a philosophy. And one that has enabled Barcelona to develop into one of the world's biggest football clubs.
From the famed La Masia that nurtured the likes Pep Guardiola, Andrés Iniesta, Xavi Hernández and, of course, Leo Messi, to the club's social commitment across the planet and long-term partnership with Unicef. Barcelona try to be different and often succeed.
And that's what Football Whispers discovered during our trip to the capital of Catalonia.
We spoke to Fran Sanchez, an academy coach in La Masia between 1997 and 2012, about the values young players are taught on and off the field. And Laureano Ruiz, a former Barça coach and manager, explains how he created the famed El Rondo training drill.
Spanish football journalist Graham Hunter – author of Barca: The making of the greatest team in the world – gave his view on what makes the club so special, while former Blaugrana star Steve Archibald explains what he discovered about Barcelona during a four-year stint with the Catalans between 1984 and 1988.
Watch the documentary below and get a rare behind the scenes look into one of football's most famous clubs.