The January transfer window is now open, and it couldn't have come at a better time for many clubs in desperate need of additions.
The mid-season market rarely sees major deals being done, but as the stakes grow ever higher in the Premier League, desperation takes hold and masses of cash is spent.
Whether fighting against relegation, aiming to break into the European qualification places or challenging for the title, every team needs goals.
And some, at present, are struggling desperately to find the back of the net. With these sides in mind we've trawled the continent to identify seven strikers who could be picked up in January and have a transformative effect.
Some will be more costly than others, but all seven have the ability to make an impact in the Premier League.